Actual Combat Network marketing talent demand grows day by day

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Actual Combat Network marketing talent demand grows day by day

With the marketing mechanism of network marketing and electronic commerce becoming more and more perfect, the network marketing has become the marketing way which the enterprise relies more and more. Actual Combat Network marketing talent has become an important part of enterprise talent strategy, browse the major recruitment sites, Sina, Sohu, NetEase and other famous enterprises, recruitment of the most job is Network marketing manager, Media Manager and other network marketing related positions. In the face of high salaries and broad development space, many graduates can only hope that the professional heart sigh, because the ability of the job requirements and school learning Gap is really great.

In view of this situation, in order to solve the employment problem of university students, fill the gap of talent, at the same time to meet the large demand of network marketing professional and technical personnel, promote the network marketing practical skills in the promotion of enterprises, industry and Information Industry Department of Electronic Talent Exchange Center has implemented the "Network Marketing College" Set up the Network Marketing professional talent Training Fast channel, by MII and billion Technology (Beijing) Co., Ltd. to work together this vocational training program.

It is reported that the "Network Marketing College" graduates employment situation is very ideal, more work in well-known enterprises, the general high pay treatment. Trainees who are professionally trained are often promoted quickly. Billion is a dedicated network marketing engineer professional training institutions, as a professional training in emerging industries, "Network marketing engineer" will become a new "money Road" for college graduates.

Network Marketing has great potential

As a systematic and effective means for enterprises and merchants to carry out online business behavior, Network Marketing has been recognized and accepted by most enterprises, and the economic value of network marketing has been widely recognized by the society and produced great market demand. According to iresearch released the "2008 China Network advertising market share report" data show that 2008 China's network marketing market size reached 4.17 billion yuan, 2007 9 times times. 2009 China's Network marketing market size (excluding Channel agent revenue) will reach 10 billion yuan, is expected to 2010, China's network marketing market size is expected to reach 25.7 billion.

Industry data show: At present, Baidu, Google, Yahoo to carry out search promotion of enterprises more than 300,000 enterprises, coupled with trade in the industry portal E-commerce 500,000 Enterprises, a total of 800,000 enterprises to carry out network marketing, search promotion and E-commerce. The internet has brought new opportunities for the competitive advantage created by the small and medium-sized enterprises, changed the traditional business model established by the successful companies in the past, and gave the new small and medium-sized enterprises great development space and explore the competitive platform. Under the complicated and changeable background of domestic and foreign economic environment, the development of network marketing shows the vigorous vitality of Chinese small and medium-sized enterprises.

The current situation of enterprise network Marketing

The emergence of global economic crisis, a large number of traditional enterprises are faced with high production costs, high publicity costs and high cost of employment difficulties. In the case that the enterprise will be confronted with the crisis of collapse at any time, the employing unit will carry on the mass carrier, thus reducing the cost of manpower and publicity. The biggest feature of network marketing is the low cost, not limited by space, time and region, can be flexible in the global region to launch marketing activities. If the enterprise use good Network marketing will be to a certain extent to effectively alleviate the financial crisis to its own impact, at the same time, enterprises on the network marketing talent needs will rapidly increase. It is obvious that network marketing talents have become the most dazzling professional leaders in the field of innovation and integration of Internet.

At present, the current situation of China's small and medium-sized Enterprises informatization and network marketing is still in the embryonic state, enterprises need to get relevant inspiration and application of knowledge popularization, only to give effective guidance on the method, can let these enterprises in the implementation of enterprise information and network marketing process targeted, get better input-output ratio.

According to Baidu's "SME Survival Survey Report": Up to 51.5% of small and medium-sized enterprises believe that the shrinking customer resources is the biggest problem. In addition, 20.9% of enterprises believe that the lack of well-trained marketing personnel, enterprises are facing one of the first problems.

Demand analysis of Network marketing talents

The demand of network marketing talents originates from the booming of domestic internet market. Ministry of Industry and Information technology Talent Exchange Center Li Jianwei said: "At present, most enterprises do not have formal professional network marketing staff, generally by those who are very experienced in the professional market, but the network marketing is not Greek to the traditional marketing staff, or some technology-oriented network technician guest Network marketing staff."

Network Marketing Talent is currently the most scarce talent. With the rapid expansion of the network search market, Google, Baidu, Microsoft MSN, Yahoo China, NetEase and other search companies rely on marketing profits, the need for a large number of network marketing personnel with extensive experience.

Recalling 2008 years, the information technology and the Internet industry demand for talent has been the highest in the industry demand for the year, ranking top ten top industry, recruitment has always been maintained in the 15%-20% market share. In the rankings of the major recruitment sites are the most recruitment of the industry is the Internet and marketing-related occupations, network marketing talent set Internet technology and marketing skills of the two swords in one, has been welcomed by enterprises. March 2009 on the Chinahr Search "network Marketing" related positions, a total of 1667 related jobs, search "E-commerce" has 3,363 related positions, network Marketing has become a breakthrough (promotional products main products) economic crisis marketing tool, the actual combat network marketing talent is to become a scarce talent robbed enterprises , there are enterprises or even millions of annual salary recruitment network marketing talent.

Domestic nearly millions enterprises have invested in establishing their own network platform. However, these companies do not understand how to use network Marketing to create benefits. At the same time, a market neglected situation is near millions to create network platform for the network marketing talent needs. To do a simple arithmetic, that is, regardless of the size of the enterprise, only the need for a professional network marketing staff, then the field of talent demand will reach millions, and the actual demand is certainly far greater than this number.

China's total number of internet users reached 316 million people, ranked first in the world. Electronic commerce output value 3 trillion, net marketing output of nearly 20 billion, each year on the network marketing talent demand of 1 million, now will network of people will not be marketing, will be marketing people will not network, understand the network Marketing system is not comprehensive, in order to meet the needs of enterprises and employment of college students, and the implementation of 2009 National college graduates Employment projects National Ministry of Ministry of the Department of Human Resources and the United States of the Network Marketing Institute Network Marketing engineer Training is aimed at these high salaries at the same time talent gap and great job design. Close contact with the actual work content and enterprise talent demand for network marketing vocational training, so that students, especially the newly graduated students in the theoretical knowledge based on the wings of practice, fly to the position of their longing.

At present, there are more than 320 undergraduate colleges and universities in China, more than 700 colleges and universities, more than thousands of professional colleges and universities, more than 40000 E-commerce students graduated each year. A reality is that the students majoring in electronic commerce have a large number of graduates who do not have a strong practical ability to meet the needs of the enterprises, and the employment rate is less than 20%. The electronic commerce profession has become the employment difficult profession, in fact the society to the electronic commerce specialized talented person's demand is very exuberant. At the same time, a large number of business management, it technology professionals are also strengthening the knowledge of e-commerce learning, these students will need to accept more to meet the needs of the community skills training. Enterprise Recruitment e-commerce, Network marketing talent is not limited to e-commerce professional graduates, and competent network marketing related work is not e-commerce professional mo, computer, marketing, trade, management, electronic machinery and other professionals with Internet marketing actual combat capabilities are quite popular with enterprises.

Value analysis of actual combat network marketing talents

In order to promote the development of Internet industry in China, the company brings together dozens of network marketing, search engine marketing (SEM), integrated marketing elites, which takes several years to develop the industry's only network marketing professional skills training solution. Yili Technology (Beijing) Co., Ltd. was founded in October 2007, is a professional network marketing vocational education company for China's first network marketing vocational education institutions and network Marketing professional education products provider.

At present, most enterprises are by those who are very experienced in the professional market, but the network marketing is not Greek to the traditional marketing staff, or some technology as the "key" network of technical Personnel "guest" network marketing staff. The serious shortage of network marketing talents has become the object of competition among companies. In the next few years for corporate web site design and development and operation Management, network promotion, network advertising, the need for millions of network marketing talent. A large number of traditional enterprises to carry out information work, at the same time need to have professional ability of network marketing personnel, including business operations managers, Network Marketing consultants, network sales managers, customer maintenance managers, channel Sales managers, corporate advertising managers, business Research and Development Engineers, service marketing representatives and other positions are most popular.

According to the IRIS Consulting statistics and tracking research, 2008 China business-to-business E-commerce market transactions of nearly 3 trillion yuan, an increase of 39.4% year-on-year. Eric Consulting and its Ali college jointly released the first E-commerce industry, "China's E-commerce practitioners career development and pay research report." The report shows that the E-commerce industry has become a high-paying industry, the average monthly income of practitioners has exceeded the overall level of traditional industries. Enterprise Network Marketing Personnel average monthly income level of 6800 yuan, Network marketing engineers average monthly income level is 6500 yuan.

Source: Win Network Marketing planning-Zhang He [Fred Zhang]