Actual Combat product Station promotion (IV): How to analyze the website competitor

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In our decision to do a website to promote their products, the first step is to analyze the value of doing, analysis of the products for those keywords easy to do, spend a little time to investigate and research, will have a great impact on your product station promotion. Love to cook today in detail to explain how to analyze the website competitor.

The first step to determine the site's target keywords, and then input keywords in the search to see the top ten sites, such as "Sky Star point Reading machine" This product target keyword is "point reading machine", then we are in Baidu and Google input "point reading machine" to analyze the opponents of the site.

Baidu Click "Point Read Machine", find the relevant page about 3,630,000 pieces

Google search point reader gets about 11,400,000 results

The larger the number of search results, the stronger the competition, the number is only a visit, very seoer also put this result as an optimization orders, calculate the basis for remuneration. In a sense these pages are all your competitors. If you want the product to appear in the top 10 of the search, you will have to beat all these pages.

Let's take a look at some of those aspects to analyze the competitor site.

1 How does the URL of the competitor site appear? (With Love cooking SEO blog site for example)

Domain Name: http://www.izhufan.com/

Level One directory: http://www.izhufan.com/blog/

Web content: http://www.izhufan.com/blog/201001112/

Difficulty: Domain Name > Directory > Page content, if your competitor site is a domain name, indicating that there is a certain degree of difficulty, if the content of the Web page URL appears to show little competition.

2 site Domain name registration time, site PageRank level, Alexa rankings, Baidu snapshot date

The greater the age of domain name, the accumulation of trust, traffic, customers are more, the greater the difficulty of overcoming it.

If the opponent PR is more than 5, difficult to express, if his PR to reach more than 8, if you still want to do this product, it is necessary to think of other ideas to do it, short-term than its ranking is impossible.

3 Competitor site in the major search engines included in the situation

Included quantity affects your flow, included can reflect this website structure and content quality.

4 competitor website Structure analysis, mainly is to look at the website structure, the website inside the chain construction, the website keyword distribution and so on.

Introduced here to the Web site architecture, the internal chain structure will be introduced in the future articles, we can first look at Baidu to see what these mean.

5 Competitor website has to do SEO optimization, generally we can from the chain, the site title simply see the site has no optimization signs.

Author: Love to cook rice seo, welcome reprint please indicate the source. Welcome to join Us SEO Exchange Group: 12620079