Actual Experience: Building materials Group Purchase website Operation experience

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Preliminary understanding of group buying operation

One: The richness of professional and brand content. When you have the ability to sweep the industry brand in the market, when your online small to a nail big to a set of sunshine Room, customers want to buy building materials, certainly the first step is not to the building materials city, building materials supermarkets, but to your online, he may not buy, but will certainly understand all aspects of information, When you have 2000 products online, every day, One-third of the supplier in the above product professional maintenance and speculation, your site has been very lively professional knowledge is very rich.

Second: The management concept of the website is very important. I think the work of the website is a service at all. Manager for the Supervisor service, the supervisor for the staff service, staff for the front-line staff service, front-line staff for the supplier service, the supplier directly for the member service, in turn the member for our website development service. We are members and manufacturers of mutual friends, their interests and requirements of the coordination and balance. Start with a very low threshold for manufacturers recently, in their ability to carry out brand communication and image publicity, if you can bring some orders, I believe they can also give some help and support: for example, better service to customers and provide more favorable product prices. Suppose that there are one or two big brands can help, to achieve the monopoly of the network market support, this site can not think of fire is difficult.

Third: The management of the website: Building Materials Network market is a high return high investment in high-risk industries. The management mentality cost investment and the foundation accumulation are very important, also must establish the brand consciousness. When you are the foundation of your own solid, has been recognized by both members and merchants, the return and space must be very large: how many brands want to enter the Chinese market! And how many brands want to be in this platform to get a harmonious and happy display opportunity!! When the concept of group buying gradually, the network becomes a direct marketing platform, when we have the ability to have the opportunity for a number of brands for the overall market packaging promotion, when manufacturers, customers, network Suntory, when we become a real brand, we will succeed. At that time we can not be single-minded to do building materials, home service. We can do educational training, can do tourism, can do market endorsement, can do product OEM.

About the details of the business services, graded, layered echelon services

Management has this sentence: salary retention, emotional attention, the vision to stay rooted

This use to business services can also be reflected: business volume, emotional line of attention, Bentou left root

The following will be respectively on the three kinds of business retention method separately elaborated

Save Body:

As a group buying organizer, any business with the premise of cooperation is the volume. The so-called businessman profit, this volume of business to the role of the topic is at any time is to avoid. Advertising is generally a lag, the general product into and no, three months to see the clue.

One way to stay is to use a service charge: first-line brand, good products, profit margin of the products to the sales of the Commission to pay the service fee, so, from the point of view of the merchant, it means to find a strong business capacity of a part-time business team; two or three lines brand, no doubt of the products, A product with a basic or low profit is a January experience fee, March service charge, one-year service charge, and group buying activities packaged service charges, such as the fixed charging mode, from the merchant's point of view, one can have a strong sales channels can be obtained with very little cost, and is selective, The general business will not refuse.

Another rule of retention is to use the time to brainstorm: any product, as long as there is no special reason, every quarter or year when the annual will deal with inventory, on the amount, for next year or more years of agency rights, etc., at this time, consumers are also a variety of commercial advertising to provoke the press can not resist, this time, group buying organizers to engage, It is easy to find common interest points, cut in, for group buying organizers, this time to accept the business is the largest guarantee of the volume, the future in other times can continue to cooperate to achieve the purpose of retention

Attention：

There are many ways, I have experienced the traditional means of making friends, to help businesses make beautiful business cards, cooperation, such as the sales effect is not good, directly responsible for this business directly in charge and manager level above the staff and merchants together to do together to explore why no other brands of sales, the problem where, how to solve and so on

Liugen:

Each target merchant is regarded as one of the industrial investors of its own website or organization. Let them understand, now pay a drop of water, the future hand in strength, it will be a bucket, a river! After all, group buying organizers on the stage in an opera, how the platform also have a few famously in support. and often organize business communion, to explore the relevant knowledge of group buying and to get through the upstream and downstream industry chain, so that it becomes the real upper and lower reaches of the merchants, merchants and group buying organizers hand in hands, common development, complementary, grasp the business of this profitable road, this will be the organizer of the way to buy the longevity.

About the details of service to users

A friend once joked like this, now most of the site is traffickers, who has the quality of the head of the more, who in this than the resources, than the effect of the era of the more dominant. Group buying is so, in my years of group buying career, many businessmen to buy the understanding that is "take the Project list", for this reason, the Netizen this piece of service will be the most important part of group buying organization can not be ignored. This section does not talk about how to find netizens, but in thinking in the search for the Internet users, how to make them more comfortable, how we serve the most comfortable, this is the details.

Relative to the "group purchase", the most responsible for the netizen, that is, "buy" the root------inexpensive: Goods are real goods, without any ambiguity, including after-sales service; the price is really a group of prices, it is clear. A Spit a nail!

Group buying began to become popular so far, or "building materials" group buying occupies a dominant position, why? Because it is the common people in a very short period of time and must spend a large amount of money in hard consumption, buy this model, A price can not be in their own trouble tongue-tied that can get cheap prices and can be started immediately, save the time cost, two to rest assured, after all, is the big guys buy together, with the public, and then, there are group buying organizers this business access threshold.

Not one list: Only a few of the most common user services

Grasp the public behavior of netizens: such as this period of time, most of the netizens are required to buy white electricity, then the organizer of the group will be appropriate to the white electricity demand in a timely manner, so that users feel really is what they want to buy when the organizer of the group to organize what the concept.

Cultivate information symmetry: for example, on a website, put a can query almanac today is suitable to do what, not suitable to do what query tools, invite some businesses to carry out his business history and tips (not their own products advertising promotion), invited some experts to explain about Feng shui, the zodiac auspicious knowledge, Let netizens always think you think for him, even if he does not need now, but they will certainly listen, because they will use these things sooner or later

Solve the worries: this is to cultivate the trust degree of the netizen. If the user bought their own organization of the group buying products, can be in the specified range of time to buy the organizer at any time to receive a copy of the contract by the merchant, there are stamped with the organizer of the chop, and if the city within the scope of the recruitment of price information notaries (NET users), regularly disclosed that there is no business fraud and other acts.

Added value: such as the number of users in the organizer buy how much the amount of products will be rewarded, such as the organization of the occasional award-winning essay, award-winning questions, group purchase knowledge to answer, change guest and other activities

Details on the operation of the website

Group Buy site only two users are effective users: a businessman, a user for the buyer, because of the specific analysis of the age of two groups of people, education, financial situation, combined with the reasonable layout, color matching, so that both sides in one open this site home, There is the entrance of these two people's page and can let the people of interest quickly lock up will be the best state of the website.