ad.90 after the new generation joins the M-ict strategy "remolding" ZTE

[With the surging tide of mobile internet, there is a strong engineer culture ZTE is also in the transformation of talent strategy] in order to adapt to the Internet economic tide, ZTE's m-ict strategy is further fermented. With the release of the new strategy of the M-ict era, the matching talent recruitment program has also begun. ZTE is scheduled to recruit more than 2,200 people from 70 institutions nationwide this year, while its first "blue Sword" elite talent program for top graduates has been launched. And with more "Internet Aborigines" joining, the engineers of both generations will assume the responsibility of ZTE's Internet gene "reengineering project" in the future. "The m-ict may affect the future ZTE three, five, or 10 years, for us, in the past is the traditional communications equipment manufacturers and solutions providers, but in the face of the new strategy, we encountered more challenges, mainly from the ideological and cultural." "ZTE's vice president and global human resources director, Zeng Li, said in an interview with reporters that with more" Internet Aborigines, "The future engineers will have the internet age thinking, no longer just immersed in technology to do engineering. "Blue Sword Plan" out of scabbard October 26 evening, the award ceremony of "Outstanding Engineer Award", which was established by China International Science Exchange Foundation and ZTE, was officially aired on CCTV science and education channel. From communications, medicine, energy, new materials, petrochemical, aerospace, architectural design, machinery manufacturing and other fields of nearly hundreds of engineering and technical personnel received the "Outstanding Engineer Award." "We also hope that the use of such activities to inspire the company's internal engineers a greater sense of honor and pride, and to enable the outside world to better understand the group of engineers." "Zeng Li said. It is reported that ZTE is the most Chinese technology personnel listed companies, science and technology engineering personnel up to 30,000 people. In fact, with the surging tide of mobile internet, ZTE, with a strong engineer culture, is also changing the talent strategy. August 21, ZTE CEO Shi the "Cool Company" initiative in his internal Mail, ZTE will comply with the trend of the times, the formation of operators, enterprises and enterprises network, terminals, as well as emerging products market incubation of the four "teams", based on pipelines, control terminals, expand business cloud, layout of large data, To realize the turn from the traditional ICT industry to the new m-ict era. With the release of the new strategy of the M-ict era, the matching talent recruitment program has also begun. ZTE is scheduled to recruit more than 2,200 people from 70 institutions nationwide this year, while its first "blue Sword" elite talent program for top graduates has been launched. Zeng Li told reporters that this year ZTE will be facing the country, recruiting 100 special talent, mainly for the technical direction, these special talents will receive special remuneration and positions, development channels, and hope to be able to develop ZTE for the next 10 years, 15 years in the major technical areas of the leading figures. It is understood that ZTE'sThe Blue Sword Project focuses on three types of talents: professional field of the top-level Couba, patent talent, academic control of technical research-oriented personnel, with extraordinary planning, organization, coordination, leadership of the business, management personnel and have a unique special quality, characteristics, skills of special talents, for the Blue Sword program introduced graduates, ZTE offers higher treatment and a broader range of coordinated development capabilities, such as assigning company executives and leading experts as their one-on-one professional mentors. Zeng Li said that the blue Sword plan for the future talent reserve, but not to do the Lepetson, but the direction of the development of the future technology leader. In addition, new recruits will enter the four modules of ZTE respectively. Of these, 60% to the operator sector, terminals and government-enterprise parts 15%, the remaining 10% will enter the innovation and technology platform. "From ZTE's growth process of nearly 30 years, it is clear to see almost every ZTE to achieve great development and leapfrog, are mainly dependent on the emergence of new and more advanced products and programs." Zeng Li said that the outstanding role of outstanding engineers and outstanding contributions, so that ZTE in different historical stages, to achieve a number of major leaps and development. At the same time, he stressed that ZTE for the development of Engineers, has formed some of their own systems and ideas, ZTE's annual recruitment of thousands of college students, basically about 90% of the engineers are placed in the post, that is, technology and research and development positions. In addition to campus recruitment, ZTE's m-ict talent strategic transformation will put greater tasks on the internal reform. After the "Cool Company" initiative was released, ZTE launched a plan to "reinvent new employees". Its original intention is to let all employees based on the new m-ict strategy, rethink everyone's work. "We used to focus more on technology itself, such as whether the screen was bigger and the CPU was faster." But less attention is paid to the user's mobile experience. The emphasis of the Internet fan culture, ZTE less attention. The new strategy will enable us to shift from focusing on technology and programs to focusing on information value and customer experience. Said ZTE insiders. In fact, for the four directions proposed by the M-ICT strategy, the "Re-Employees" program also has a corresponding staff incentive content. ZTE hopes to get four business units through the new strategy as much as possible to achieve business integration. "We used to follow more, we followed very hard, and in the future we should dare to lead the trend and change the times and the customers." Our customers must become more cool, more technical pursuit of green, organization and a more open mind, in order to let the M-ICT strategy to a successful landing. "Shi said. The 49-Year-old Shi in the internal mail use 90 later to cite an example, said that "there is a word that" "If you end up, I will have no sense", in the face of extreme attention to experience and feelings of the consumer, our terminals can not be stereotyped. "It is clear that ZTE is trying to change the traditional" technology curtilage "image, and to narrow the distance with young consumer groups. And in fact, withWith more Aboriginal people joining the Internet, engineers from both generations and later will assume the responsibility of ZTE's genetic "recycling project" in the future. "The internet age to see the expertise of engineers, do not think engineers are immersed in technology, is buried in the works." In fact, we engineers are also the internet age of the tide people. Graduate students like this year's recruitment are basically the first, are Internet Aborigines, in these will bring new vitality and vigor to the enterprise. Zeng Li told reporters that the transformation of culture and thought is the first step, in the face of M-ict, ZTE must have the thinking of the internet age. ZTE wants more employees to have Internet awareness, innovative ideas and ideas, he said. Industry personage Analysis said, this m-ict strategy's launch, fully demonstrated ZTE from "The technology Curtilage" to "The technology tide" the change posture and the determination. The most close to consumers in the intelligent terminal market as an example, as early as 2014, ZTE set up a terminal division, independent operation, to consumer goods management and internet thinking into business philosophy, the main resources focus on innovative models and software services. Subsequently, the introduction of the former German BMW designers team, Motorola and BlackBerry Security Research and development team, the Korean UI design team, set off a wave of the release of the flagship of the new aircraft, ZTE smashed the brand to reshape the mobile internet access to the smart terminal market ambitions. Data show that the first half of 2014, mobile phone terminal product period to achieve operating income of 10.406 billion yuan. 4G terminals accounted for a significant increase in software and services accounted for up to 60 million of the world's active users. And in the next, ZTE will be a scientific integration of resources, focus, adhere to the operators network products, strengthen the enterprise network, mobile phone terminal products vertical operation and through, to achieve a profit model breakthrough. "There are only a few two or three Chinese technology companies (software, hardware, chips) that really have comprehensive technical capabilities." The integration of the future information industry is objectively beneficial to such a comprehensive enterprise as ZTE. The industry said. "Breakthrough" in the internet era from the industrial pattern, whether the Internet or mobile internet, are inseparable from the participation of ZTE. As the world's leading network equipment business, ZTE Research and development, production of switches, communications base station, building a billions of-person information superhighway. But ZTE is not close enough to the Internet, Houweigui, chairman of ZTE. For example, in the mobile phone terminal business, the market rules of the game in the smart machine era, quietly changed. In the past few years, the strategy of ZTE Terminal business still relies on the customization mode of operators. Carrier channels can bring a huge amount of shipments, but also let mobile phone manufacturers carry a larger operating risk. "Follow the operator's custom white paper, the result is a year down the mobile phone style more, single section difficult on the amount, once the sale is not good, it formed inventory, thus affecting the company's performance." "Houweigui at a previous meeting," he said. At the specific business level, Houweigui even to ZTE's mobile phone brand NubiaMade a demand for "more Internet". "To adhere to the product, good products themselves will speak, but also to do a good job marketing, there is no broad channels, not amplification of sound, and good products are also easy to be submerged;" Strengthening the internet is a good thing, but the pace can still be a little bit more quickly. "Houweigui believes that in the current situation, if the traditional telecommunications thinking, the future may be a crushing defeat." Therefore, in addition to the talent strategy, ZTE has in the early days of the organizational structure of the changes. At the end of 2013, ZTE Internal strategy, organization and personnel adjustment. The establishment of Terminal division, independent operation, by senior Vice President Zeng Xuzhong overall responsibility for the future of the company's terminal business operations, the enterprise network to upgrade the company two business units, senior Vice President Pang overall responsibility for business operations, Chao Xianming Senior vice president of the company CTO. Houweigui believes that ZTE's intention to "change the Matrix" is very clear, to introduce the internet thinking, a younger transformation. In the specific organizational change, ZTE insiders said ZTE is trying to get through various departments, through integration and integration to further optimize the organization of technology and services. For example, in the product strategy, broadband as the core of the 4G product line is ZTE's mainstream direction, including wireless, cable, terminal and broadband services; Secondly, the market space of the huge network of enterprises and services has become the focus of development; In addition, ZTE established the "CGO Laboratory" as the future of innovative engines and incubators, Develop new business and new areas. Shi stressed that in terms of specific business strategy landing, the m-ict era, the solution should focus on "operator market, Enterprise market, consumer market" customer core pain point, and around the "emerging areas" of the blue Sea layout. From the latest earnings data, ZTE's transition is showing. October 23, ZTE released its third-quarter earnings, the company's third quarter to achieve operating income of 21.103 billion yuan, an increase of 24%, when the quarter to achieve the share of the listed company shareholders net profit of 703 million yuan, the year-on-year growth of 191.12%, the strongest in recent years three quarterly results. It is worth mentioning that its first three quarters of business profits in recent years to be positive. In January-September this year, ZTE realized operating income of 58.801 billion yuan, an increase of 7.78% per cent, to achieve the ownership of the listed company's shareholders net profit of 1.832 billion yuan, an increase of 232.04%. However, industry experts remind that the traditional telecommunications industry and the emerging internet industry upheaval is still continuing to ferment, the new forces of the traditional enterprise and business model quickly subversion, for ZTE, further reform is imperative, and how to let more young faces become ZTE's future development engine test the wisdom of managers. As Shi said: "ZTE's ability to create a new era requires everyone to develop innovative thinking." The future ZTE will dare to lead the trend, in response to the Times and customers change-our customers must become more cool, more technical pursuit of green, organizational and psychological more open. We have toA profound, wide-ranging and urgent change, "re-employees." Only when every employee is CGO, can our strategy be truly realized. "Author: Li Na