Adapt to cloud computing and mobile trends Autodesk for business transformation

May 28--Autodesk Autodesk, the industry software maker, first showcased its brand new logo at the 2013 TED conference in Long Beach, California. 　　　　According to China's Software Information Network, in the June 6 Autodesk Greater China Channel Conference, will also announce the Autodesk brand to change the standard. Autodesk chief marketing Officer Chrisbradshaw said, "The change of the brand logo is the most important brand development event since the founding of the Autodesk 30." Since 1982, we have made some minor adjustments to the colors and patterns of the Autodesk brand logo. The original calipers (a tool for measuring the distance between the objects) have been changed to the Autodesk company name. The new brand logo combines the logo with the Autodesk company name for the first time in nearly 10 years. This inspiration comes from the origami process. The new brand logo was designed by a talented team of Autodesk designers. This origami technology embodies the art and science, form and function of the perfect combination, can well represent the quality of Autodesk software. ”


　　


Chrisbradshaw points out that the Autodesk of the new logo reflects Autodesk deep business transformation. The widespread use of cloud computing and mobile technology has led to dramatic changes in the way designers and the composition of the designer population. To help customers better adapt to change and create more business opportunities, Autodesk from a few years ago to make a substantial business adjustment, launched a cloud-based and mobile platform software, for professional designers to provide a powerful new tool. Through these software, users can communicate with each other to explore how to improve the quality of life by designing better products, buildings, roads, bridges and more compelling works of art and movies.


　　


over the past 30 years, Autodesk has grown from a small company that offers desktop computer-aided design (CAD) software to the world's second-and three-dimensional leader in designing, engineering, and entertainment software, and has played a pivotal role in the design and manufacturing arena. Autodesk Software helped designers design prestigious buildings such as the Shanghai Center Building and the New York Free tower, helping Ford to redesign the Ford Mustang model, and Autodesk's products were also used for special effects in a number of blockbuster films, including all the awards from the past 18 Oscars for best visual effects.


　　


Relevant data show that more than 15 million of Autodesk professional users have visited the company's cloud system since the launch of cloud products in September 2011. These new tools are more approachable than previous Autodesk software, and can be easily owned and used by design teams of various sizes and budgets. For example, Autodesk recently began offering Autodeskmaya and Autodesk3dsmax animation design software to users in North America, Australia and New Zealand on a 90-day loan. This approach gives the design team greater flexibility in the use of the software, especially at the critical stage of the project. In addition, cloud-based services such as AutodeskPLM360, AutodeskSimulation360, Autodeskbim360glue, and upcoming AutodeskFusion360 also support users ' right to purchase on demand.


　　


In addition, Autodesk has invested resources in new markets such as personal manufacturing and digital art, attracting millions of of consumers each month to become new users of Autodesk design applications and products. Today, more than 100 million of designers, engineers, architects, creative artists, students and amateur design enthusiasts use Autodesk software, cloud services and mobile applications to sway their creativity and imagination, transforming one design inspiration into an accessible reality.