Adapt to the trend, the traditional retail industry to O2O transformation

Following the official line of Haining Pischen O2O (online to Offline, that is, online to the line) of one-stop E-commerce transaction management platform, Tianhong shopping mall also teamed up with Tencent Micro-life to create a rainbow application platform to provide customers with micro-credit services. Industry insiders said that under the impact of the electricity business, this or traditional retail industry to adapt to the trend of the helpless choice.

In Friday, Tianhong Mall announced that the company joined Tencent Micro-life to create a rainbow application platform, through the platform will be goods, concessions and service information upload, customers through subscriptions can access information, enjoy concessions. The platform first on the day in Shenzhen Baoan Central District Shopping Center online, Tianhong National 60 other stores are planned to be online. It is understood that this is also a micro-letter to start the entity retail Business O2O project, so as to complete the micro-letter commercialization of E-commerce is an important link.

On this first day, Haining leather city, "All network marketing, line offline linkage (O2O) One-stop E-commerce transaction management platform"-Haipi also officially online. At the same time, many retail industries are also testing water. If you intend to inject Hangzhou to solve hundred Hangzhou building 20 anniversary of the launch of the official micro-letter, began to try micro-credit marketing, the next will launch app software, upgrade the official website and launch a small game, friendship shares of several department stores launched a micro-letter platform. Nanjing Chinese business has also been to build the line on the parallel E-commerce Platform Cloud Center.

Shanghai Securities Investment adviser Huangchangquan said that the impact of E-commerce impact, the retailer transformation O2O is also in compliance with the trend of frustration.

The traditional retail business transformation O2O concept One, immediately wins the hot money and the institutional fund attention. Tianhong shopping Malls, Haining Pischen are harvested two trading, Hangzhou solution hundred on Friday also sealed trading. Huangchangquan said that, the fund to the retailer transformation O2O More is based on the theme hype, from the physical shop to O2O mode, there is no very successful case.