Add new products to explore the road of creative electricity supplier

DoNews, July 7 (Reporter Zhang Xiuqi) Guo Yu, a blogger who created "Crazy Design" at a hit rate of over 100 million in Baidu Space, also started a business trip. Starting from his own hobby, he launched a creative e-commerce website specializing in new products, "Plus New Products."

In Guo Yu view, add Italian new product is a sale of technological innovation, experience innovation, and strive to change people's products lifestyle products platform.

Solve the pain points of the designer

After graduating from Shanghai Jiaotong University's Department of Industrial Design in 1992, Guo got a master's degree from the Institute of Design (IIT), the nation's best design school. After graduating in the United States, Netscape, AOL, eBay and Paypal design. Back to China in 2004, Baidu officially joined the chief designer and user experience director.

In 2006, Baidu launched Baidu space, so I opened my blog "crazy design" to share the world's novelty of ideas, in the design industry hit.

Guo Yu, who has been working in industrial design for many years, found a pain point for the designer community. There are many creative ideas, but making it difficult to make the idea a reality is even harder to find and then find a consumer group. "At that time, I was thinking maybe I could build a platform dedicated to providing services for designers so that they could make good products and services to those in need."

Guo Yu quickly set up the team, he introduced himself to do professional design, CEO Chen Yun was point before the network chief marketing officer, worked for Citibank's first loan company's general manager and executive director of sales and Internet finance experience ; Yi Guangtao is vice president of marketing, in 2005 to help Baidu do pre-IPO brand communication work in the field of public relations, communications experience, "the entire team, is a good creative product."

From sharing ideas to recommending good products

Originally added Italian new product is just an idea of ​​information sharing platform, did not integrate into the product flow. Many users reflect the good design products, still do not know where to buy. Therefore, from August 2013 onwards, add new products in the mode positioning made adjustments, trying to make a so that users can buy good creative products e-commerce platform.

Guo Yu believes that the main target group for new products nowadays is the people who pursue the quality and experience of life, including enthusiasts, internet fans who like new things, and middle-aged people who are more able to spend. "According to the characteristics of the crowd, we provide products aimed at high-quality home and office.We would like to see that adding new products can change lives and make more lives full of new ideas and ideas."

Business model building

Plus Italian new platform to build how to operate? Guo Yu introduced, different from the traditional e-commerce website, add new products a year only push more than 100 products, the team will conduct in-depth study of these products, with pictures, copywriting, video and other multi-dimensional introduction to the use of scenarios, allowing users to omni-directional Understand a product.

Plus new products in the search for cooperation with creative goods, the use of holiday cooperation and general cooperation in two modes: general cooperation plus new products is to go a regular process; exclusive cooperation is generally in the designer and innovation team just when new ideas and add new products contact , And then maintain an exclusive long-term cooperation. Guo Yu introduced, has reached a depth of cooperation has about 10, plans to expand to about 30; as a dealer partner currently has more than 100, the future will maintain this magnitude.

Guo Yu revealed that plus Italian new revenue from three aspects: one is to rely on product sales to make up the difference; the second part is the marketing and promotion of service charges; the third is the profitability of product agents. (Finish)