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Since Baidu outside the chain algorithm to change after the change, the external chain of the difficulty of the degree of improvement has become a common consensus. As far as the current situation is concerned, Baidu has not indicated that the outside chain of this article has the possibility of easing. The recent period of time outside the chain tool data update is amazing, almost all of the site's outside the chain has been a large-scale decline, especially the many operating time of the site.

From the point of view of Baidu, this is to cut out the chain of rubbish, but in my opinion, it is better to say that this is in response to Baidu recently updated on the external chain algorithm for the adjustment, the difference between the two is the deletion of the link is not necessarily a spam link, so it is obvious, These updates will also have an impact on the site's weight and keyword rankings.

For example, a friend of a website, a prefecture-level network of television stations, such sites are not directly government-type sites, but obviously should belong to the need for "special care" type of site. But in the last month's update did not receive any preferential treatment, the chain data plummeted, down more than 5,000, the following figure:

Very direct result is Alexa rank drop a lot of, and as the website operation he also was the leadership good "care" a few times.

In his case of this site, Baidu for the site level two directory link is not considered as a chain to include, so he was cut off a large part of the link is because of this reason, but interestingly, One of my competitor's two-level directory blog posts links are still holding a list of his site's outside chain tools. As for the reason, it is estimated that only Baidu knows.

In the current situation, there is a roundabout way to improve the chain of the site included, whether text or anchor text, can be. There is a picture of the truth:

This is just a small part of the chain, but as we can see from the diagram, to point to the Site Column page and the internal page of the external link included, obviously to priority on the homepage of the site included, I have a little statistics, I do point to the Site Column page anchor text, at least 70% is included (of course, because just do the experiment, Did not do too many, but how to say there are dozens of bar, this collection rate I am surprised.

But now the problem is that the weight of the column page must be lower than the first, if you do the same key words, then the column page needs to pay more than the number of home pages, so personal feeling for the new station, there is no need to do in the beginning of the site page with the key words of the page, even if the long tail of the competition is very small, For the new station, the breadth of the link demand is still in the first place, after all, this will greatly affect the site's snapshot of the rapid refresh. At least this is the way I use this method to achieve a snapshot of the site the next day refresh. And our employers and bosses prefer to focus on this.

In comparison, it is possible to improve the column page with the page outside the chain included, in particular, accurate anchor text outside the chain to improve the site's many long tail word ranking to obtain more flow of the method more suitable for some operation for some time of the old station, after all, this can be to a large extent to solve the site outside the chain of the collapse of the dilemma. Of course, we can also be very calm in the face of Baidu this large-scale deletion of the chain of behavior, after all, almost all of the sites have been hit, and for many sites, the keyword ranking just appeared floating only, the impact is not very large, the main keyword ranking stability, flow of natural stability, traffic stability, Believe that most bosses prefer to see the results rather than the process, the site outside the chain of strange phenomenon to see a glimpse of the past.

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