Addicts Home line business is not satisfied, put forward "Skynet" and "Earth Network" concept

January 15 News, addicts Home is a professional operating home medical equipment box Rehabilitation care supplies nationwide chain agencies, from 2004 to 2014 spent 10 years under the line, with 100 direct shops. Before July 2014, addicts home in the field of pharmaceutical and electrical business has been very low-key, has been for three of online pharmacies to do the operation, accumulate experience. Since then, addicts home to buy Tak opened large pharmacies, the cat, 1th stores, Beijing-east and other electric business platform, after four months of operation, online monthly sales of more than 10 million.


 


But addicts home is not satisfied with the rapid development of online business, but hope that the Internet's thinking and technology applied to the entire chain of the group, give full play to the value of the offline store. Is this design suitable for the current challenges faced by the pharmaceutical and electrical manufacturers? Billion state power network and rehabilitation of the House Chairman Bei in-depth communication.


 


Addicts Chairman Bei in to the billion power network to share the 2015 new plan, put forward a point of view: only pay attention to the online layout, and the lack of line services under the medicine is dead.


 


therefore, addicts in the development planning of the "Skynet" and "Earth Network" concept, and the support of the network and service as the basis for development and core competitiveness. Bei pointed out that the Earth network is the establishment of the Thousand-City shop service platform, and Skynet is the addicts home on the Internet layout, the two interrelated and support.


 


: Service becomes the core function of the line store


 


in Bei's vision, the future thousand City thousand stores will undertake three functions: sales, experience, service.


 


about sales, addicts home under the line shop developed a unique product management structure: Bulky goods, service demand for goods ranked in the first echelon of the operation, the future will gradually increase the SKU accounted for, to meet the immediate needs of users of the convenience of goods are ranked second echelon; and any medical device sales terminals will have the general merchandise is ranked third echelon, addicts will be this part of competitive products parity, with low-cost occupation of the market.


 


Bei to billion power network pointed out that the reason for such a business adjustment is to and electric dealers and other traditional retail outlets for differentiated competition.





"experience" as another function of the offline store, it helps the medical device store to assemble the passenger flow, play the advantage. Bei introduced that many of addicts's stores are now open to the free experience of many products in the store, the products placed in the store for free to the surrounding residents to use. "We have been in Beijing Lau Kiln for seven years of a store, open the free experience, some residents know that we are a medical device store." Store flow quickly from 100 to 300 people. ”


 


Bei says the addicts open experience is a long-term initiative and strategy that has a variety of activities every day. Residents can be free to test blood pressure, blood sugar, oxygen inhalation, trial massage apparatus, baking lights. "This does not need any cost, and the scooter, wheelchair and other products, users can only try to buy a test drive, there are some products need to be tested and measured, users to use." ”


 


provides services for users is an important function of offline stores, but also the core content of the network. Unlike other traditional stores, addicts stores not only provide installation, explanation and other services to store customers, but also provide on-site installation, explanation and other localized services for local network orders. This model not only for the network to provide better services for users, but also to get through the line under the passenger flow, the group will also for the offline stores dedicated clearing service costs.


 


In addition, offline stores will also undertake maintenance, exchange and other services. Bei to billion power network introduced, now a lot of medical device brands have been and rehabilitation home to reach a cooperation, addicts home under the line store responsible for these brands after-sales service. "Most medical device products work in a consistent fashion, and these brands only need to provide accessories, and store clerks will help users repair." This is equivalent to our customer service at the same time, also served the upstream brand. Addicts home Network will become a service platform to help brand docking consumers. ”


 


among them, the offline store undertakes the localization service of the online order, but does not provide the localization distribution. The user's goods may be shipped by the General warehouse, or the factory shipments, regardless of the source of the delivery, offline stores through the micro-letter group, QQ group, such as access to local online order information, must quickly provide users with appropriate services. Bei that stores are limited inventory restrictions on the localization of distribution, but the future most efficient mode is the factory direct delivery, addicts store salesman to provide services.


 


thousand City store: only three years





"The cost of providing localized services is actually very high." Addicts home in order to provide the service nationwide, and cover this part of the cost, so will join the way to rapidly expand the number and scope of the shop. "Bei to billion power network, addicts home will use 2015 to 2017 of the three-year time to realize thousand City thousand shop plan, the current rehabilitation home has 100 direct shop."


 


Bei introduced, from 2004 to 2014, addicts home after 10 years of development, through direct business accumulated sufficient resources and experience, now has a formal start to join the business conditions. "Rehabilitation homes to join stores to provide sourcing, source, management and brand." ”


 


learned that addicts home is not only a lot of medical device brand agent, but also has its own brand and custom goods, as well as with the brand to launch the exclusive sale of products, of course, will provide all kinds of conventional products. In the supply of goods to the store after the protection, will also be decentralized network orders through the service function to get through the line of the online passenger flow, to help store two times marketing.


 


in the shop management, because the addicts home has ten years of operating experience, so can help to establish a set of management mode, to avoid the risk of shop management. Bei that addicts home is the first retail brand of household medical devices in China, so there is sufficient control over the franchise, can promptly repaying unqualified businesses.


 


Skynet: 2016 Sprint Market First


 


at the same time, addicts home also in the layout of the sales platform, that is, "Skynet."


 


Skynet by the landing platform and since the establishment of the official website of these two channels constitute. It is understood that the addicts in 2014 acquired Tak opened large pharmacies, access to the online medicine and sales of medical equipment certificates, and the name of the pharmacy opened in the days of the cat, 1th shop, such as electric business platform. After that, addicts's monthly online sales rose from 2 million to over 10 million in 4 months.


 


Subsequently, the promotion of the official website of the development was also the home of rehabilitation in early 2015 to put on the agenda. As a result of the previous addicts home also received a special medical devices online sales license, so the official website can choose to open a large pharmacy or rehabilitation of the name of the home building.


 


Bei to Addicts's online business seems more confident, that the group in the team and offline resources have a strong advantage, but also the supply chain is the best medical device retail industry. "Our Electric Corps team has previously worked for three online pharmacies, the team has some experience in the pharmaceutical electrical business can reach the top ten levels." In addition to the team, we have a number of offline store resources, to provide support for the service. ”


 


Bei stressed that Skynet and the Earth Network are related, the combination of points in the source and service. "If you can not provide offline services to users, only part of the sale of products, and we operate one-third of the products need to be equipped with services, especially bulky products." Now a lot of medicine is the mode of the business is not go through, and no one to make money. ”


 


combed the advantages of addicts home in the field of pharmaceutical and electrical business, Bei also did not conceal the expectation of future development, he said to billion power network, addicts home in 2015 in the field of pharmaceutical and electronic business target is the market share can "sit three", 2016 is hoping to compete for the industry first.