Admaster large data application approved by SAP global CTO

Recently, Admaster (Jing Shuo technology), as an important partner of SAP Hana, was invited to attend the SAP China Business Meeting (SAP SAPPHIRE) held at the Beijing National Convention Center in November 20. Admaster CEO 闫曌, CTO Hong Times as guest speakers invited to attend the conference, sharing the Admaster domestic absolute leading large data mining, analysis and integration processing technology, and the use of SAP HANA platform admaster large data processing technology achieved by the qualitative improvement. At the conference, Dr. Vishal Sikka, SAP Global CTO, cited the value of admaster large data technology to advertisers as a typical case to the CIO and CMO, it technology decision-makers, and large data-processing agencies representing the world's many companies. Technical research and development experts and other people to introduce digital marketing large data in China's successful application.

SAP Business (hereinafter referred to as: SAP SAPPHIRE) is sap the world's most senior traditional annual event, the meeting will mainly invite industry experts to explore enterprise development strategy, listen to industry leaders on the future prospects, share the latest trends and results of SAP. At this SAP Sapphire Conference, Admaster is very honored to obtain the SAP global CTO Vishal Sikka highly recognized, and was Vishal Dr. Sikka as China's digital marketing data processing and successful application of the typical representative to the scene to attend the guests introduced. Dr. Vishal Sikka describes how Admaster can help its customers, Coca-Cola, to build brand socialization management centers (Social Command Center) through large data applications, and how to help the brand's internal effectiveness through dashboard and real-time data processing and analysis Reasonable division of labor, and timely completion of brand public opinion supervision and consumer interaction and other cumbersome work. Dr. Vishal Sikka stressed: "Admaster this kind of innovative data application, can effectively help marketers understand the effect of brand interactive marketing, consumer awareness, improve marketing accuracy." At the same time, through intuitive, concise dashboard display form, completely avoid the complicated data caused by the trouble, the overall promotion of marketing staff efficiency and quality. ”

Admaster CEO 闫曌 also emphasized at the meeting that: "The third party large data organization, is a technology as the core development strength of the company, strong technical strength is undoubtedly the core advantage of enterprise development." At the same time, large data innovation and leading application model is also the key to ensure enterprise development advantages. Whether it is large data third-party processing agencies, or brand marketers need to fully understand the future development of large data, large data integration, high visibility and integration of CRM system is the general trend of large data applications. In response to these needs, Admaster is also using the Hana platform to achieve the advantages. ”

Admaster and SAP HANA Cooperation began in 2012, after a wide range of SAP comparison and selection, Admaster officially become China's first by the SAP HANA platform to support digital marketing large data partners. After the application of SAP Hana platform in admaster large data processing, the Admaster data analysis and processing realizes the instantaneous response of "warm data" to "hot data", the data processing can be used as the unit of calculation, and the ability of processing and application of massive data is improved comprehensively. At the same time, the "second" level of data delay standard has also refreshed the upper limit of China's large data processing delay, in order to consolidate admaster large data processing technology in the industry's leading position and promote industry development has laid a solid foundation.