Adobe Marketing Cloud Implementation Mobility

Recently, Adobe announced that the 5 solutions in Adobe Marketing Cloud have added new mobile marketing capabilities, respectively. Adobe customers can now use new mobile features for analytics, social application development, positioning of content on smartphones and tablets, and management and delivery of advertising and mobile content.

"Mobile data accounts for 25% of the analysis data captured by Adobe each quarter." Marketers must ' move first ' in developing strategic and marketing activities and content development, said Huang Yaohui, managing director of Adobe Greater China: "According to the chief Marketing Officer Council of Adobe Systems and partners" (CMO Council A recent Asia-Pacific Digital Marketing report shows that nearly 81% of China's marketing managers surveyed say customer preferences drive the transition to digital marketing campaigns, acknowledging their customer expectations and favouring digital marketing interventions. With this in place, we have added new mobile capabilities to every solution in Adobe Marketing cloud so marketers can better meet the expectations of a growing mobile customer base. ”

Mobile Analytics

Large mobile data traffic requires marketers to understand and plan key details that affect the mobile user experience. Adobe Analytics provides powerful mobility analysis features, including:

Innovative mobile application analysis reports make it easier for marketers to produce intuitive understanding of the indicators, including user growth, participation, length of stay, and user experience, to help marketers better understand the behavior of new and old mobile users.

Adobe Analytics combines the Distimo company's technology to provide customers with the data for the application store, the following load, rank, and yield, so that marketers can gain a more comprehensive understanding of the initial downloads and subsequent involvement of mobile apps users through revenue.

Mobile Social applications

Developing a social application (such as coupons or lottery applications) is a common way for marketers to impress consumers. However, mobile versions of some social platforms themselves do not support applications, so they are rarely seen or run well in mobile devices. Now, Adobe social can automatically make social applications that are created within Adobe Social now on mobile devices and work properly when viewed by users. This means that marketers do not need to develop separate applications for mobile environments.

Mobile ads

The way customers interact with mobile ads differs greatly from how they interact with desktop advertising. This requires a strong and flexible advertising management solution that optimizes the price of mobile advertising in a different way from desktop advertising. Now, with Adobe Media Optimizer, marketers can:

Create and Orient mobile ads through media optimizer in digital marketing channels.

A mobile ad model is established and priced in a way that is different from desktop advertising.

Track, report, and optimize the participation metrics and conversion rates that Adobe Analytics captures at mobile sites.

Mobile positioning

As customers become increasingly busy around, marketers need to provide a personalized experience based on device type, operating system, and geographic positioning. Now, through Adobe Target, marketers can provide targeted content on mobile-optimized sites and mobile applications. Specifically, Adobe redesigned and merged the Mobile Analytics and optimization software development kits to make these features easier to apply.

With the help of the new mobile positioning function, marketers can:

Deliver targeted content on a mobile optimization site by implementing standard target

Delivers targeted content within iOS, Android, Windows 8, WP8, OS X, and BlackBerry mobile applications through Adobe Marketing Cloud analysis and optimization software development kits

Implement A/b and multivariable testing to optimize the mobile application experience

Automatically detects visitors ' devices and delivers live content for the device

Mobile Content management and delivery

The proliferation of mobile devices poses a challenge for marketers to deliver content that applies to all devices. Adobe Experience Manager can address these challenges with new capabilities, such as:

During content authoring, accurately preview content rendering on tablets and smartphones, and accurately control video and image adjustments and deliveries to achieve optimal presentation across all devices.

Delivers a rich interactive experience with a single set of total assets to a running mobile device and delivers video that can be automatically tuned to suit different devices.

Quickly develop and deliver mobile applications by consolidating phonegap, the standard architecture used by Adobe to make cross-platform applications.

(editor: Fumingli)