Adobe says it agrees to buy private digital marketing companies in cash Neolane

Absrtact: June 28 News, according to foreign media reports, Adobe said in Thursday, the company agreed to buy private digital marketing enterprise Neolane in cash, the transaction price of 600 million U.S. dollars. Neolane operates a software platform that can manage digital marketing across a wide range of platforms

June 28, according to foreign media reports, Adobe said in Thursday that the company agreed to buy a private digital marketing enterprise Neolane in cash, the transaction price of 600 million U.S. dollars.

Neolane operates a software platform that can manage digital marketing ads on a variety of platforms.

Adobe says the acquisition will "lead to an important channel advertising management capability for the Adobe Marketing Cloud" (Adobe Marketing Cloud). ”

The Adobe Marketing Cloud is a portfolio of tools that combines analysis, social, advertising, positioning, and network experience management solutions.

Neolane's clients include the BASF bookstore and the Bridgestone tires. The company's software platform provides automatic management and execution of ads in websites, e-mail, social media, call centers, direct mail, and point-of-sale sites.

Adobe said the acquisition is expected to be completed next month and that the deal will not have any real impact on the company's revenue forecasts and on the current fiscal year's adjusted financial statements.

After the acquisition, Neolane CEO will continue to be responsible for the previous team, the team will join the Adobe Digital marketing business.