AdPlus 2013 Technology and Creative Congress: let multi-screen marketing become a trend

September 27 News, yesterday was hosted by the advertising portal website of the ADPlus 2013 technology and Creative Congress held in Beijing. The emergence of multiple screens, so that cross-screen interaction and multiple-screen marketing become a trend, and because of the outbreak of mobile internet, across the screen and even across the line will become possible, creativity and technology to get through the border, we need to seek new ways to combine.

According to Google's August study last year, 90% of the activity in the user's daily life is done between four screens, and multiple screens have become a significant trend.

In this regard, 酷6网 CTO Kin said at the meeting, the Internet's biggest feature is interaction, and in the multi-screen terminals coexist today, consumers Daily mobile phone, TV, PC, flat four-screen conversion frequency is extremely high. And from the data point of view, the Internet video ads are 27.4 times times the standard banner ads, is rich media ads 12 times times, so in the network video should join the interaction has become an inevitable trend.

Liu, vice president of video marketing, also said that the leading advertisers have started to focus on multiple screens. Not only that, because the addition of customized TV, multiple screen full application will be formed, brand collaboration will also produce more new forms of expression.

And for technology-driven multi-screen marketing should do, Renren National senior Creative director Dungding put forward their views:

1. Mobile marketing=social Marketing

Successful mobile marketing needs to include social elements.

2. Social Media hub!

To be in the social media layout, and the need for long-term business users, building a share of communication positions.

3. Content is king

Give brand individuality and create content around individuality.

4, 24/7 RTM (real time Marketing)

All year round, All-weather alert, quick response to hot spots, at any time to grasp marketing opportunities.