Adreach on the brand misunderstanding of Chinese business-to-business marketing

We have been discussing the marketing differences between Business-to-business and Business-to-consumer and the impact of brands. Then Adreach experts will uncover the mystery of business-to-business marketing.

Many people can't tell the marketing nature of business-to-business and Business-to-consumer, it is intuitive to think that a business user-targeted marketing, the general consumer as the goal of marketing, but in fact this is a superficial phenomenon, the consumer is a brand building process, and business-to-business has crossed this step, To provide users with intuitive use and feedback experience.

In fact, the Business-to-business branding strategy is built on the basis of the Business-to-consumer, that is, the majority of the audience has been to the product brand, product value experience process. Because the target audience is more explicit, the advantage of business-to-business is that it saves a lot of the branding process. Therefore, in the business-to-business marketing, in fact, the manufacturers have no need to product brand, service details, such as too much to repeat. From the form of marketing and tactics, can reach the user's bottom demand. On the contrary, too much description of the brand of some products, service details, often get some opposite effect.

For business-to-business vendors, the focus of network marketing should be on the advantages of products or services and the alignment of the products and services provided to the needs of users, such as how to help users reduce costs and improve efficiency, because that is what the target audience is most concerned about.

Business-to-business Enterprises If you think that users focus on your brand more than the product itself, and adopt such a promotional ideas, then you are wrong, because the customer is not in fact the product itself or product brand concerns, they are interested in your products, product portfolio How to help them solve the actual problem. And a lot of useless brand image propaganda will directly drown the potential users direct solution needs.

In business-to-business marketing, when super large companies use brand strategy as a marketing tool, you must pay attention to the fact that effective segmentation of target audiences is critical, and that information useful to most investors is not necessarily applicable to potential users, so like HP, Dell, IBM, Cisco, a company with a very complex and diverse range of products and services, your potential target audience tends to value different industries for different industries, so you think an effective communication strategy is unlikely to fit all the industry's potential audiences.

and various industries business-to-business buyers because of the different industry characteristics, often have different procurement needs and motives, and procurement perspective is also different. Therefore, as the pioneer of domestic business-to-business marketing Adreach company timely to domestic business-to-business audience segments, and gradually developed a suitable for different industry areas of business-to-business marketing tools to help different manufacturers to adopt different marketing strategies. When a manufacturer decides to adopt a marketing strategy, it is necessary to know who is going to pass on the useful information to whom, as we have analyzed before, the purchasing process of business-to-business audience is a complex interaction result of multiple participation and several decision factors, including the internal brand marketing of Business-to-business Enterprises, Facing the target audience's direct external marketing, as well as channel and customer interactive marketing. Therefore, the manufacturers are also required to adopt a three-dimensional marketing strategy to deal with. Through the above coping strategies, can greatly reduce marketing costs, significantly improve marketing results. More Brand Marketing Management information please pay attention to: www.adreach.com.cn