Adtime Lei Yonghua: Innovative advertising mode by large data technology

"TechWeb Report" April 18 News, the domestic intelligent digital advertising marketing Enterprise Adtime recently released a series of large data technology based advertising marketing services, precision marketing and video advertising marketing in the field of breakthrough innovation. In this respect, TechWeb interviewed Adtime, a key figure in the big Data technology Lei Yonghua.

Incumbent Adtime CTO Lei Yonghua, who worked in 3721, Yahoo China and Alibaba, is one of the main developers of the early Yahoo Cloud Computing (Hadoop) platform and a participant in Yahoo behavior tagetting theory, and has a deep understanding of large data technology.

In fact, the current digital advertising industry has generally recognized the value of large data technology applied to precision, effect-type advertising strategy, and deepened the application of large data technology. But in Lei Yonghua's view, now the advertising industry on the application of large data technology is not enough, he said, "not only to deep in technology, but also the use of large data to innovate the advertising model." ”

Lei Yonghua said that Adtime launched the time marketing strategy and XAD video advertising value-added services is the use of large data technology to the advertising model innovation after the product.

According to the official introduction of Adtime, time marketing is through large data technology to respond to the current needs of each netizen in time, so that netizens in the decision to buy the "prime time" in a timely manner to receive merchandise advertising, and thus enhance the degree of attention to advertising and the success of the conversion rate of advertising.

Lei Yonghua said, compared with the current precision marketing strategy, the innovation of time marketing is embodied in the introduction of "time" of this statistical analysis dimension, can be said to be more accurate in the next step, can do "at the right time to the right users to provide appropriate advertising content." ”

For XAD video advertising value-added services, Lei Yonghua said, this is a video advertising model of an innovation. Different from the video commonly used in advertising, Xad video ads through the advertising product or logo implanted into the existing video, and then play the internet spread and advertising effect. And the application of large data technology is embodied in XAD in the implementation of advertising implantation, can be differentiated according to the audience.

In order to expand the video resources, it is reported that Adtime has been working with the new Blue Network, in the authorized video advertising implantation, copyright party will be in the video content to be divided. In addition, Lei Yonghua said that the future adtime will be with more video sites, UGC video content side cooperation. (Ningmeng)