"Adult Products" the first operator of the 15-year entrepreneurial Road

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As far as society is concerned, when it comes to "adult products", there are still a large number of people who cannot accept the idea that thousands of years of thought and culture have taken root in our hearts, and that too trendy things are not acceptable to everyone. For the first entrepreneur to open up the market, he is intelligent, in this market a blank when he seized the business opportunities; In the absence of the majority of people can not accept this product, he dares to open up this piece of desolation, when the initial partner gave up leaving, he can still stick to the dream of entrepreneurship, Such courage is not for everyone.

He is one of China's largest dealers in adult products, in Beijing, Shanghai, Hong Kong and other regions have more than 100 chain stores. 15 experience, with over ten brands, 5,000 items of exclusive distribution rights, China Health Association's only focus on supporting the adult products chain. These are the three "trump cards" held in his hand. Li Wei Now the biggest ideal is to let their "Joy Hall" can become the world first-class toy chain organization, so that more people become his customers.

"You've got the right man." "This is the first thing he said when he took a reporter's business card in his office. As one of the earliest "pioneers" of the Chinese sex toys market, he believes he has the ability to control the expansion. At present, his Joy Tang group is China's largest distributor of adult goods, in Beijing, Shanghai, Hong Kong, Guangdong, Tianjin and other regions have more than 100 chain stores. Next, he will use 3-5 years in all over the establishment of branch offices, to direct chain and franchise chain and other forms, the establishment of more than 1000 chain stores, and then to Hong Kong as a springboard to enter the international market.

"In the next 3-5 years, it is certainly the best period for the development of Chinese sex products market." "15 years of experience, with more than ten brands, 5,000 items of exclusive distribution rights, China Health Association, the only focus on supporting adult products chain. This is the three "trump card" in his hand. The interview was set at a street service center next to the Ditan in Beijing, a community store that was not large. Interestingly, the door hanging is not a company brand, but the street office "family Planning Service", mainly in order to cope with superior leadership inspection, as long as a leader to the street office inspection work, the company only closed the door. This is a product warehouse, is also one of the image shop, good hundreds of kinds of various, dazzling variety of sexual appliances, so that this small room full of fun. Li Wei to reporters roughly calculated: Comprehensive Beijing more than 60 community stores, plus more than 100 franchise stores across the country business transactions, the whole year down a total of more than 30 million yuan, pure profit of more than 5 million yuan. Of course, this is far from comparable to the "pomp" he had when he opened his shop in the last century of 90. In 1993, he opened the first batch of China's sex equipment stores, has created a annual performance of 10 million yuan, which is only a single shop turnover.

Into

Li Wei graduated from Beijing University of Traditional Chinese medicine, after serving in Beijing Tong Ren Tong Pharmacy, the highest position is the district manager of Ren Tong Pharmacy, with a favorable income. 1993, he resigned from the Tong Ren Tong Pharmacy, follow several university students together, set up China's first sex goods store, shop called "Adam and Eve Health Center", located in Beijing 赵登禹tomb Road 143th, shop area is not large, only more than 30 square meters, varieties are not many, add up also only more than 20 kinds. Because there is no purchase channel, they can only buy back from the drug store a variety of sexual products, and then concentrate on selling, which has the Triple gem, physiotherapy ring, there are couples massager, happy device, such as simple sex supplies. "Beijing Youth Daily" reporter saw, the experiment in the newspaper sent a piece of tofu news. This little news has aroused global media attention, the world's major Chinese news agencies are running to report that this is China's reform and opening-up important "symbol." A lot of Beijing citizens see the news, in a rush, but not a few dare to really enter the store to buy. Interestingly, in the "Adam and Eve" across the road, but there are always a lot of people there dangling, pretending to pass by, a little bit of courage, come in do not say is to buy their own, mostly said to friends to buy, after buying, even change is too late to pick up, then hurried away. Although, people still hold various contradictory mentality to the sex product, can not affect the business, the first year, start to profit. Since its inception, the "Adam and Eve Health Center" has a daily 2000 to 3000 yuan, at least 1000 more turnover. The rapid expansion of passenger traffic, so that only 30 square meters of the store, quickly overwhelmed, a few months later, they have to relocate the White Pagoda temple next to a more than 80 square meters of the store. High profit returns, so that more and more people try to join the industry, "Adam and Eve" every day in addition to the reception of visiting reporters, but also to receive a steady stream came to discuss cooperation of the provincial vendors. At that time, they do not understand franchising, chain operation, most of the cooperation only stay at the wholesale level of products.

Seeing the high profits of sex products and the market gap across the country, Li Wei a business plan for the expansion of "Adam and Eve" in Beijing and other provinces, but his plans were not approved by several other partners.

As a result, they have a divergence of business philosophy, coupled with other conflicts, resulting in the final split. Now, the "Adam and Eve Health Center" of the entrepreneurs, almost all in a number of large listed companies, foreign enterprises in senior positions.

From Adam and Eve, he opened a sex shop called Eden in the front door of Beijing. Start-up capital of 130,000 yuan, or from a Singapore manufacturer borrowed, 130,000 just got hands, then all to the landlord, at that time, "Eden" front door flagship store annual rent up to 270,000 of the huge.

Fortunately, the former store business is very good, the opening day, to visit the vehicles, pedestrians blocked Qianmen Street jammed. The second month of opening, "The Garden of Eden" sold more than 200,000, the third month will be owed the 130,000 yuan paid off, and the annual sales of more than 10 million yuan.

In order to promote sales, Li Wei special attention to advertising, in addition to the Beijing Evening news, such as the mass media advertising, but also with the professional media cooperation, publicity, sexual knowledge, sexual attitudes.

After the founding of the Journal of Life and Childbirth in Beijing, he provided a year of sponsorship, a monthly appropriation, and the return of the magazine as a regular promotional column, each time asking a sex expert to speak about sex. In addition, his "Garden of Eden" has also been in Beijing TV's television market has done two episodes, the effect is good.

Not only the use of media promotions, Li Wei also earlier adopted a chain store, with pharmacies to set up a special counter and other types of business practices. This makes the "Garden of Eden" in a few years in the country has more than 40 chain stores, and in Beijing Xidan, Wangfujing, Haidian and other pharmacies set up a special counter, the number of counters up to more than 200, the business is very good, a store can sell to 400,000 yuan a month.

To this end, he specializes in Henan Mianchi, Sanmenxia, Shaanxi Han-medium private university recruit more than 40 college students, first training, and then arranged to major pharmacies sex products counter to do sales.

Industry "Shuffle"

In the early 1990 's, Shenzhen has a lot of manufacturers specializing in the production of various types of equipment, but because of policy restrictions, can only accept foreign orders.

Consumer demand is escalating, but the "Garden of Eden" in the sex products have been stuck in condoms, physiotherapy ring, massager, God oil and several other types. Zheng graduated from Zhejiang Medical University, he founded a factory specializing in the production of urinary surgery instruments in Fenghua, when I heard that Beijing has a special business of the store of goods, specially ran to visit, after the visit, he said to Li Wei: "I would like to process some of your equipment," which coincides with the idea of Li Wei, he is worried about this.

As a result, the "Garden of Eden" has become China's first sales shop, an average of 50 pieces of equipment sold per day.

At that time, because of the fear of being the relevant authorities of the state as a "sexual", therefore, they give the name of these instruments is also very vague, the use of the instrument for men named "extract", for the use of female "massager", the shape is not afraid to use simulation, product technology rough, the shape, materials are relatively poor. An old gentleman once bought the product, returned the next day, because "the voice is too loud", let the next door neighbor mistakenly think that his family's refrigerator is broken.

"No matter what kind of sex equipment, the manufacturers must have the approval of the relevant government departments, the other I dare not put in my shop to sell." "This is Li Wei business products to adhere to the bottom line, but also he can settle down in this industry" umbrella.

This makes the "Garden of Eden" business has been a steady growth, and in 1996 had a "qualitative leap", those years, is also the "Golden Age" and "watershed" of Chinese products.

The so-called "watershed", mainly when the mainland's sex goods shops have sprung up, but the cohabitation of the industry to face an unprecedented credibility crisis.

1996, there have been reports of sexual products in all major newspapers, for a long time, the market for sex products, the investigation has become a focus of major media reports. When Meng Yunlong, the deputy mayor of Beijing, saw the situation, he proposed to send a document to announce the abolition of sexual supplies. The situation is critical!

Aware of this situation, Li Wei immediately invited the relevant government officials, experts and scholars, as well as the country's 80 domestic sex goods providers, convened a "status of sexual goods and prospects" of the seminar, while "learning" document, while consulting countermeasures. Also specially invited Beijing TV "Beijing Express" program came to the scene to interview, hoping to ease the crisis of public opinion.

Efforts have been rewarded. Soon, in the meeting Room of the Standing Committee of Beijing CPPCC, Beijing's public security, industry and commerce, customs, family planning and other relevant government departments were present, held three consecutive meetings, the meeting finally reached a consensus: "Can not beat, but must be industry self-discipline."

Subsequently, Li Wei United National 80 or so sex product production, vendors, under the Chinese Science Society, the establishment of a "Sexual health Professional Committee", Li Wei as Secretary-General.

The idea of "chain"

To do the country's largest chain of sexual goods, has always been the ideal of Li Wei. In 1996, he has begun to try to build a "chain" network across the country. Li Wei in Shanghai, Shenzhen, Guangzhou, Chengdu, Lanzhou, Xi ' An, Taiyuan, Qiqihar, Harbin, Changchun and other fields, set up more than 30 chain cooperation agencies. But that is not the true meaning of the chain, the "chain of organizations" is only in the supply, information sharing, such as the loose stage of cooperation.

Through crisis PR, the industry has been saved. But it is also clear that the 1996 "Shuffle" to Li Wei as the representative of the sex goods business, farewell to the former high profit, high return of the era, the sex goods industry into a low ebb period of development, the profit has been reduced, the laying of the region gradually shrinking.

Li Wei said: "Originally we open the shop, almost are 50-100 square meters between, now most can only be within 10 square meters." "Until the end of the 1990 era of the internet rise, the domestic sex products to find a new development opportunity." For the consumption characteristics of sexual products, the network may be the most suitable for the sale of sexual products, E-commerce has greatly expanded the market capacity of sex goods.

In a short span of a few years, a large and small sales of sex goods sites have been established, such as the domestic "colorful Valley", "orange" and other sex products sites, almost all in 2000 years or so began to establish, operate. This kind of large-scale sex goods website has the shareholder structure reasonable, the investment intensity is big, the practitioner quality is high, the service system consummation and so on various advantages.

"' Colorful valley ' from a certain point of view, never the ' Dangdang ' of commercial profits." "Li Wei thinks. The rise of large websites has brought business opportunities for Li Wei. He did not rush to establish his own sales Web site, because the hands of more than 10 domestic brands, thousands of kinds of sexual goods exclusive distribution rights, these network vendors have to buy from his hands, these, so that Li Wei is very qualified to play a number of sites, "supplier" role. He even intends to "gradually exit the consumer terminal of the retail business of sex products" and make a "national largest chain sales platform". Now, the website management also entered into a bottleneck of development, one is the concept level, the second is a bad logistics system, if you want from the website, retail outlets directly to the customer hand, time-consuming too long. At present, the domestic only through EMS, express companies and other means, and EMS distribution system is very backward, one is the long delivery time, the second is a slow cycle, the site supplies the same problem.

"If EMS upgrades, it will lead the industry into a new stage of development." ”

Li Wei began to build their own web site, in various cities set up a company, build chain stores, building a smooth logistics distribution system, hoping to solve its logistics and distribution block problems, but also for other sex products retailers to provide services. "In this way, we can solve the problem of delivery efficiency, but also to solve the problem of payment time." ”

In order to study experience, Li Wei also specializes in McDonald's, KFC, Island Coffee and other world-renowned chain organizations to "learn from". He believes that sex products, compared to other traditional products, more market prospects, so far, its profit is very high. Only cultural ideas and policy barriers, hindered a lot of powerful, capable people into the industry. In particular, those in the domestic to do "outside single" mainly sex products manufacturers, "they, large can reach billions of annual output value." ”

Industry "Shuffle"

"The Chinese prefer the simulator."

Mangazine Brand: Sex products business has been in the gray area, many people regard it as profiteering industry, is this so?

Li Wei: I always follow the legal operation of this article, which is the basic requirements of the survival of the industry. This is a highly profitable industry, but not profiteering industry, we think it gray, I want to be related to the quality of practitioners, coupled with the government does not have specific department tube, may form the present situation.

Mangazine Brand: What are the profits of the ordinary community stores you control?

Li Wei: In our current ordinary shop, one months more than 10,000 sales, a shop a day customer flow of more than 10 people, purchase rate in more than 50%, the average down 3-5 a day to buy things, sales of more than 300 yuan, minus one months 4000 dollars in rent, One months can also leave a net profit of 3000-5000 yuan.

Mangazine Brand: Do different cities face different situations?

Li Wei: Yes. This is mainly related to the local economic environment and cultural concepts. From the administrative, different areas of the quality of targeted supplies audit has different management methods, Beijing's management appears to be very old-fashioned, bureaucratic, to register with the trade and Industry Bureau, if the "sexual health care products" or "Adult supplies" to register, it will not, because the business scope of these words do not. Shanghai to register, but the addition of local regulations, which is more in line with market law. Guangzhou basically does not matter, as long as you have the relation, any word can hit.

Mangazine Brand: Beijing For example, you summed up what kind of consumption laws?

Li Wei: The more prosperous the business district, the better the sex products sell. Although the number of stores in the bustling area and the rate is relatively low, but the purchase rate and the purchase amount is relatively stronger. At present, our branch in Beijing has broken through 60, sell better is the Asian Games Village, Gan Jia Kou near, Yabao, Silk Street, Shijingshan, Fangzhuang and other areas, these lots are small shops, in about 10 square meters, each store only 300-500 varieties, open this kind of community shop, specially for the business district service, suitable for opening the store, There is no need to open a big shop.

Mangazine Brand: Have you ever done a list of city sales?

Li Wei: Not specifically to do a leaderboard. Relatively speaking, large and medium-sized, open-minded city, sales are naturally different, such as Shenzhen, Dalian sold very well. Ground shop is more disorderly, difficult to specific statistics, but according to the online sales list, the top four should be Beijing, Shanghai, Guangzhou, Shenzhen, other areas are basically not. Single from the consumption habits to divide, the network sales of the main consumer groups are mainly in the youth, while the ground shop is mainly middle-aged and old.

Mangazine Brand: What is the most popular sex product you sell?

Li Wei: From the big category, divided into three categories, the largest sales of oral products, although in our shop is not the first, but the whole industry is certainly the first, the general sex goods stores are selling oral products. The second is condoms, condoms, although everywhere can be bought, but professional store quality, type, price are not the same, there is a dedicated durable set, which is added a delay agent, can be extended half an hour to a time or so, there are different shapes of condoms, fluorescent condoms, color condoms, but also added a different fragrance. The third is the sex apparatus. In large shops, sex appliances are the first, we can sell thousands of each day, and sex appliances should be the fastest growing.

Mangazine Brand: Which products are the highest consumer satisfaction?

Li Wei: From the satisfaction of the product, I am afraid it is only the satisfaction of these three types of products is the best. The oral product is only after 2000 occupy the main position, but until now, we have not found the pure Chinese Medicine class oral product can quickly achieve an ideal effect. Even if some oral products are immediate, we can only suspect that it has added Western medicine ingredients, but this can not say that Chinese medicine is not good, can only say that it played a different role.

Mangazine Brand: What is the most expensive sex appliance in your company?

Li Wei: a real doll. In my Shanghai shop has, the price in 10,000 yuan, there are sex swings, worth 3000-4000 yuan. Star Guide mode, more personalized, that is, the manufacturer first from the sexy star to buy portraits and copyrights, and then use plaster guide mold, with a variety of good materials produced. You just close your eyes, that feeling and real person is the same, whether it is weight, feeling, or temperature, simulation site function A lot, can sound, rotate, Twitch, with more than 10 different frequencies of vibration. A little more upscale, can also according to each person different sexual life habit, adjust sound, temperature, frequency, etc., such as the climax need 20 minutes, you can tune to 20 minutes, star Guide Mold products, Japan's most expensive, import is not very convenient.

Mangazine Brand: What kind of equipment do Chinese people prefer?

Li Wei: Simulator. Chinese and foreigners are not the same, most foreign countries are mainly flirting, China mostly as a substitute, in order to solve the problem of sexual desire vent. General users are single, male and female separated, disabled, so that the simulation of the feeling and effect must be better. Aside from the emotion, from the functional and physiological needs, the appliance must be stronger than the people, now there is a sound of the sex apparatus, you want to change which country can, different color, flexibility, there is an advanced Star Guide mode, very personalized.

Mangazine Brand: More high-end sex appliances are mainly who in the consumption?

Li Wei: The main clubs, private clubs, China's current clubs, private clubs are developing very quickly, especially for private sex parties, there will certainly be this demand.

Mangazine: Do the people in the mainland still keep a distance from the sex apparatus?

Li Wei: I think the main is not know, even know how to use, also do not know where to buy. Domestic factory, male use of a variety of female flirting apparatus, the most has more than 6,000 varieties, (production) The most high-grade materials, the best motor are used.

These products sell best to me. What does that mean? We even have SM (masochism) products, but also the country's first selling.

Mangazine Brand: What are the people who use masochism products?

Li Wei: Most of them are very high level of people, food and clothing worry-free, there is no difficult to solve the physiological problems. The reason for the abuse of Love knot, is mainly to meet the physical and psychological comprehensive needs, so they need some of these products. Now they are mostly calm and, as long as space permits, they are mostly willing to sit down and talk to us about this direction.

Mangazine: Is there a regional difference between North and south in terms of sexual interest alone? Li Wei: There are not too many regional differences, even the people of different levels of consumption, in this respect, there is not much difference in demand, only the existence of economic capacity resulting in high, medium and low three grades of difference. Through such a long summary, the more cultural level of people, the perception of sex more open. Last year, in Shanghai, a second annual exhibition on adult products was held, with citizens lining up to buy sex utensils, a seventy or eighty-year-old Man from a companion, and unmarried young people.

Mangazine Brand: In the use of sex products, people have the color and taste preferences?

Li Wei: there is. China still prefers pink, blue, purple, red, a few years ago like flesh, in the taste, the Chinese people in condoms, sex utensils like to add some fragrance, such as Jasmine something, and foreigners are basically do not add any incense, foreigners like the taste of irritating very heavy, this Chinese can not stand. In fact, the more irritating things, the greater the addiction.

Mangazine Brand: What kind of price you now set for high-end products?

Li Wei: More than 1000 yuan can be defined as high-grade products, whether male or female.

Mangazine Brand: Is this product good to sell?

Li Wei: It's not good to sell. First, the price is high, and more importantly, this is the same as the * * bed, you buy back where to put it? You said in the bedroom, what if you have a child? Now very few people have the condition specially for the sex life to create a room, therefore said, this kind of high-grade, the volume big * * product is unlikely to enter the common People's home massively.

Mangazine Brand: If someone else has used the sex appliance, not satisfied with the request, what will you do?

Li Wei: In fact, according to consumer-related laws, we can not easily exchange such products, after all, in the privacy of the body used, exchange will involve a lot of problems, but some formal large-scale sex products companies, as long as the proportion is not very large, can be returned, some of the products returned to us to be destroyed.

Mangazine Brand: What do you think is the biggest problem that the sex product operator is facing at present?

Li Wei: More than 50% of the sex products store are repeat customers, selling good stores are 70% of repeat customers, the biggest problem is the publicity bottleneck, if we can like other goods, can carry out public promotion, then we will have a greater living space.

There's no "desires" on the bed.

Sex toys are also called "adult Toys", compared with the idea of childlike innocence, called "big Friend Toys." Children's toys are but, the big friend's toy is "sex" or "le", some people inevitably have been in the heart drum.

Today, with such doubts, people who ask such questions need not only moral spirit, but also the courage of knowledge retorts. and "Toys for kids", to add a little fun thing still have to "sex" or "le" to retorts some, see, big friends after all, no children of the game mentality, the bed is going to talk about moral articles, the brain a string, stretched high, tight.

However, white hair is wearing a pair of single cloth sneakers Jiangxiao, said smilingly, "desires" may appear in the book, but is unlikely to appear in the bed:

"Adultery" in the Chinese meaning of the "overdo" means, such as rainy, but also useful to say someone ' kinky in the books ', where the ' adultery ' is to indulge. The ' fornication ' in these states does not mean any moral condemnation, nor is it specifically used to mean that people are too promiscuous in sexual relations and sexuality. The word ' kinky ' refers specifically to sexual relations, sexual immorality, and the implication of negative moral evaluation, which is more recent. The ancients used the word ' fornication ' very little. In the dream of Red mansions, Bao Yu said, ' The silly thing of the skin ', with ' excessive ' to describe the degree, fornication itself does not have the meaning of moral evaluation. Although Jiangxiao is now the dean of the Shanghai Jiaotong University, he is still a minority. There are thousands of universities in China, but there are only three scientific history departments, and he created and presided over the first of them. This is not the least of his life. He now has a long reputation in the history of science, but the earliest academic articles are about room surgery. That was the middle of the 1980. It is said that this article about the operation of the room, causing a big stir. The magazine that had been published had vanished from the shelves of many libraries, and the pages of the articles had been saved.

The concept of Jiangxiao is the true nature of the minority in this era. There's nothing to be surprised about when you use sex toys. He said. Sex Toys is a daily necessities, with pillows, towels no difference. A professor at the Chinese University of Hong Kong said that, in a certain sense, all over the day: high heels are sexual, and beds are the biggest. "The Ancients made love with a pillow, and the pillow is also a sex?" With the pillow is ' music ', with the toy is ' sex ', he laughed first, shaking his head said, "This is a bit of a joke." ”

According to his textual research, Chinese culture is not taboo to sex toys, earlier, Chinese ancients may not be as nervous as later generations. As early as the Han Dynasty, there was an archaeological support for adult toys, and it was wonderful-in a Han tomb, unearthed two rectangular-shaped copper penis, according to its shape, should be designed for lesbian two women to use at the same time to masturbate tools.

"This design is rarely seen in modern appliances, and the wisdom of the ancients seems to transcend the boundaries of modern imagination." Jiangxiao said that modern sex toys for two women, mostly a dildo, use a belt bundle on one of the women. She can imitate the male in the sex game. In his collection of the Ming Dynasty pornographic pictures, also can see.

The use of sex toys is very common in Chinese ancient erotic literature. Some experts have specifically verified the "Golden Lotus" in the adult toys. There is a ring on the root of the penis, there is a drug-soaked tape, also tied to the end of the penis, do not make it weak. There is also a penis surgery in ancient times, the beads implanted into the penis, so that it has a concave-convex feeling, improve the stimulation of the vagina, the principle of the same as some of today's condoms. Jiangxiao specifically cautioned that the operation had been prevalent in Southeast Asia.

In Jiangxiao's view, the psychological burden of sex toys brought about by "adultery or pleasure" is probably because "lust" has become a negative moral evaluation in today's context, and "Le" has a positive social value. But in fact, sex toys are "kinky" or "happy", the difference may exist in books, is unlikely to exist in the bed, may exist in our minds, but is not likely to exist in our physical feelings.

Jin Shang dare not add flowers

Chinese love icing on the cake, often better than timely, bed joys is another matter. Jiangxiao says he doesn't know what kind of people buy sex toys, but he does know that many of the so-called serious people do not use these things. Love magazines often can see someone letters, said found that the husband hid a use of masturbation sex toys, for this expressed shock.

"If everyone thinks like me, maybe not too shocked. "he said.

"In China, the harmonious husband and wife, generally will not go to buy some fun products, so that both sides feel more happy with the United States." These appliances are often bought and compensated for when there is a problem with sex. Jiangxiao said that this phenomenon and foreign differences are not dare to say, but there must be a difference. Many Chinese think that it is not a serious act to use these images to be a bit of a quirky toy.

Since the city of Nanjing City, the men and women camp management soldiers, the revolution to bed joys seems to have been vigilant attitude. China's imprisonment for sex and sex toys is the most severe in the latter half of the century. Previously, sex and sex games, sex toys, although not the mainstream culture, toys may not be publicly sold, but always exist.

However, the real investigation, the history of the Chinese people to bed joys from open to conservative transition, but not since the beginning of the modern revolution. Under the influence of Neo-Confucianism, the Chinese people's cognition of sex becomes like the Christian asceticism, as the carnal pleasures are not removed from the human body, no desire is a higher moral level, and the desire is in a lower moral position. Fan Yu so far, if a spouse has sexual needs and the other party does not, there is no desire of the party generally will not consider is not the life pressure is too big, just blindly hitherto, standing in the moral heights accused each other, was denounced also unavoidably Khan, ashamed of letters magazine: Experts, I always think "this thing", Do I have a problem? A friend of Jiangxiao is a director of the Sex Education Association, often consulted that spouses have no desires and are unable to satisfy themselves. Doctors generally recommend to take a spouse to check, to see whether it is a qualitative disease, or psychological problems. However, it would be difficult to ask the Chinese spouses to come together for a consultation examination. Jiangxiao quipped that the Chinese have a saying that "the obligation to fulfill the spouses." "The normal sex life, nanhuannu such pleasant thing, becomes a kind of compulsory duty", voluntary unavoidably flow in the routine procedure, hastily, the toy and the pattern may regardless.

For some asexual families, sex appliances cannot be said to be an option. Jiangxiao is willing to understand the matter with goodwill. "If you find that your spouse is hiding a sex toy, the other person should think about why he or she is hiding it, perhaps because he or she thinks it shameful, or if he doesn't want his spouse to know that he or she has lost interest in her." ”

There is no denying that men and women who are unwilling or unable to obtain sex from their spouses are always unwilling or unable to give up their families. Sex toys to apart people tied to a night dream of the bed, it seems not those icing on the cake is brought to the world's original intention, but also have big friends have to the difficulties.

Toys are always

When it comes to sex toys, you must mention late Ming. "In an era of hedonism, I even doubted that sex toys would be more popular than in China today." "Jiangxiao, immediately revealed the scientific historian and sex scientists amphibious style." He found a book of his own in his study, which was said to have 30,000 books. There are many pornographic illustrations, are in the late Ming period of the folk portrait, or can see the modern computer software Photoshop handwriting: The pornographic art was done by the publishing house, there is a similar mosaic of the virtual effect.

Late Ming is a time of sadness mingled with decadent joy. The northern border is tight, the domestic war is continuous, only Jiangnan, temporarily not affected by the war, politicians ' attention in the north and war. The Jiangnan literati who witnessed the dynasty will pour out some kind of decadent feelings of "the end of the century". "You know, decadence is a kind of prosperity. "Jiangxiao said. A large number of pornographic novels and pornographic pictures appeared, the literati and the debauchery, with some kind of performance and the nature of the art of behavior. Jiangnan Erotic Art flourished.

But the rebellious boom was only decades old. Jiangxiao said historians in China and abroad are studying the seemingly comical section of Chinese history. In the atypical section of Chinese history, the propriety of decency still prevails, maintaining the status of the mainstream discourse, the scene on everyone serve, sex, sex tools, sex games in theory continue to be criticized, in life, but can exist, or even a great way. Most of the pornographic art collected to reflect the use of sex toys is now produced during this time.

Jiangxiao The original book selected many of the erotic paintings from the album "Jiangnan Summer", which has the use of sex toys scene. He praised the album in the History of Chinese art has a special status, and the famous "Chongzhen principal bottle plum illustrations" tied. Unlike the ever-incorrect proportions of Chinese erotic paintings and the ugly shape of a small head, this book will exaggerate the human body, looking similar to today's Japanese cartoons. In 1995, Jiangxiao the manuscript for publication, although the final pass, but the press is still in the last moment before printing, removed his carefully selected illustrations. Until this year reprint, those who are indeed in exquisite exudes decadent breath of art works, only borrow Jiangxiao text, with Photoshop's virtual effect, Gongzhiyushi.

The publication of the book also witnessed an interesting journey from imprisonment to openness.

The public opinion status of the sex toy industry

If the sex toy, this small "big friend's Toy", tests the modern China to the sexual opening psychology and the system depth, this is the grandstanding, or profundity?

"Over the past more than 20 years, the general trend has been that the topic has become more open. In the thought, the movie lens, the novel, the magazine cover aspect has already released. "Jiangxiao said," only some of the depth of cultural psychology and institutional level, is still in the difficult to speak of the situation. Like sex gear. ”

Jiangxiao also expressed optimism. "In the past these toys were not allowed to buy and sell, and if someone sold it, it was a charge called ' selling a prostitute '." "Now, although the ordinary people rarely have the icing on the Cake" feat ", even in bed joys moment also not be frankly face the opportunity, but, sex toys really began to get people's tolerance and tolerance.

"As for the market turmoil, it should be said that the sex toy market is no different from the market for other commodities, so the principles applicable to other market management apply to this market as well." One of these principles is that when a commodity does not get its rightful place in public opinion, management is bound to be deficient. Jiangxiao said, "The sex goods market is now tolerated, but perhaps because we do not think it should be the status of other ordinary goods, neither very good technical specifications and industry standards, there is no good after-sales service and protection channels." ”

If we admit that sex toys are legal and people's daily needs, then it is necessary to make the same as furniture, to regulate its production circulation. And when the market gradually bigger, the industry self-discipline behavior will slowly grow out.

"Under what circumstances will an industry become disciplined?" One has to have the honor of the industry, and the other is that it can operate for a long time. This kind of industry only needs the principle of good faith. Only a positive sector of legalization and social evaluation can do this. "Jiangxiao said.