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Using GA to analyze websites is like being in the Nuggets. People familiar with the operation of GA know where to find the problem, and the unfamiliar operator can only see the surface analysis. Here's a look at the 16 skeletons of hidden GA secrets that people share that can make your vision more open.
1. The conversion of each visitor
This new subdivision can show the conversion of the user after the first visit, 第2-5次 access, and the number of 6+ visits, and you can see very clearly which channels will be more than the number of visits.
How to use: You can use this access frequency to determine what you do "content" to analyze the corresponding customer behavior.
2. Subdivide the big order customer
If your site averages 100 dollars a day, then we think 300 is a big order customer. Use this new subdivision to better understand the behavior of your big customers, and also to find a small customer to develop a big customer.
How to use: Especially for the customized report of the advertising series, keywords, regions and the purchase of the Product dimension plays a very large reference.
3. The natural search flow of the picture
If your content is illustrated, if your product picture is carefully filmed, then congratulations, I believe that the customer through the picture to come in a lot of people, then we have to understand what the target page of the natural search flow is good.
4. Screen below 600 pixels
Because the handset's brand is many, the pixel is also uneven. In order to create a 600-pixel standard to subdivide. This new subdivision is 100-599 pixels pixel intervals.
5. Segmentation of keyword length
By looking at different lengths of keyword Agent traffic is very meaningful, including 3,4,5 and 6+ keywords can better understand whether the customer is searching for the main keywords or long tail words to reach the target page they want. This subdivision can be applied to the keyword section of GA.
6. The same Isps-internet service provider
The service provider report is a good starting point for separating bad activity events in GA, and by filtering most of the same ISPs, you can find the unusual flow of malicious ISPs referral filtering, which filters out 80% of traffic. You can apply this subdivision to
Audience > Marvell > Receptacle View
7. DMA
By dividing the city into 4 states or regions, this subdivision can be applied to any custom report with an independent visitor dimension, and you can easily compare order comparisons with different regions. It is useful to learn more about the use of regular expressions.
8. Blog Bounce Rate
It seems that although many people visit your blog because of the content of the article, in fact, the flow out of the blog is very high, because after reading the article they have nothing to do to complete their knowledge of a fill and fill.
This subdivision is the source of the target page to exclude the flow of the blog.
If your blog address is not like this, then you need to follow the changes can be applied
9. About Brand Segmentation
Some of the pages on the site are built to convey some information about the brand, such as the "About" "testimonials" page, or an introduction to your team. This subdivision series includes three segments to measure the interaction between your brand's different situations
The user did not see the website brand page ("about" page)
The user looked at the brand page but did not visit your blog
Users see the site's brand page colleagues also visit your blog
With this you can analyze the behavior of different users accessing the brand page or not accessing
Q&a keyword Monitoring
The QA page can filter out some useless words "how," "What," and "versus", so you can retain the customer on the QA page to leave the key words used.
11. Traffic source of the shopping cart waiver rate
If you have an ecommerce site then you will want to know why the product is dropped on the shopping cart without the payment page. Although the answer is very much, we can see something different through this subdivision.
URL in page Please consciously change to the end of the URL of the payment page on your own site
12. Subdivision between cities and Peoples
13. Overview of transformation prior to an important step
How to subdivide the user in the station purchase process of the visit, which page to visit, where to enter the beginning of the order and so on. For example, the customer to reach the checkout page before the channel changes.
You need to include this code in the GA:
Gaq.push ([' Setcustomvar ', 1, ' checkout ', ' YYYYMMDD ', 1]);
Then you can see the different behavior of the user before reaching this page!
This recommendation is used!
14. Comparison of conversion rates between work and work hours
This can be seen in your work and after work the site of a run to generate orders, the data show that there is still more customers visiting the office hours. Interesting contrast
15. Privacy of Detection content
Is someone stealing your content? Content privacy segmentation can be different host to bring you traffic situation
16. Familiar with the use of the above filter can make a better subdivision for your website services.
Finally don't tell me you do not know where to add subdivision, OK, the little brother to give you a screenshot.
Cross-border electrical business personnel must learn.
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