Advantages and disadvantages of mobile phone manufacturers ' hardware open platform

The Phantom's screaming new product launch will add new hardware to the open platform. In this era of hardware supremacy, more and more developers to join the tide of hardware entrepreneurship, the corresponding hardware open platform has gradually increased.

Whether it is the internet big guy or mobile phone giant, the hardware open platform has a unique feeling. Baidu United Beijing and east built an innovative hardware open platform, Tencent developed an intelligent hardware open platform for entrepreneurs, millet through the intelligent router to complete the construction of the hardware open platform, ZTE recently on the line of the enterprise-oriented intelligent boundary hardware platform, the Charm group to join the market for the mobile phone giant's proportion further increase. The handset itself is a kind of intelligent hardware, then the handset manufacturer in the intelligent hardware has what superiority, compared with the Internet enterprise to have what shortcoming?

First of all, the handset manufacturers in the intelligent hardware open platform advantage. Mobile phone as the most popular mobile terminals, has become a lot of smart equipment, the only control center, whether intelligent hand ring or smart scale, are inseparable from the operation of mobile phones, especially the smart hand ring products have been classified as mobile phone accessories, many mobile phone manufacturers have also tried to develop their own intelligent hand ring products.

It is obvious that many intelligent devices can not be separated from the phone alone, which gives the handset manufacturers to do a hardware open platform advantages-smart devices and mobile phone depth integration. Smart devices want to provide good service without good software support, through the deep integration of smart devices and mobile phones, mobile phone manufacturers can help hardware developers to develop more compatible software applications, even at the system level. There is no doubt that this depth of integration for users have a better user experience, mobile phones and smart devices have added to their new selling point, can be said to be three win.

Another advantage for handset makers is bundling. Millet hand ring only support millet mobile phones, buy Huawei Honor products sent 200 Yuan hand ring voucher, and the charm of the family MX4 together to buy Inwatch watches than a single buy cheap 200 yuan and many other models are bundled sales cases. Mobile phone manufacturers of fan users and price concessions for smart devices to sell the possibility, smart devices also for the mobile phone products to increase the weight of competition. This kind of promotion, in the marketing makes the handset and the intelligent equipment can cause the bigger attention, the price preferential treatment may increase the fan to the handset brand identity feeling, at the same time uses the handset manufacturer's sale channel, the intelligent equipment also solves own channel problem.

But compared with the Internet enterprise, handset manufacturer's hardware opens the platform the road unavoidably to have some rough place. The first is the flow problem, mobile phone products, the number of fans is relatively limited, even if the user conversion rate is higher, in sales still difficult to advance by leaps and bounds. At present, the handset manufacturer's marketing behavior has the very strong dependence to the Internet, the Internet enterprise is advantageous in the marketing, the huge number of users is full of temptation to the developer. At present, many smart devices as a must-have products, in terms of the possible purchase rate of mobile phone manufacturers of high-quality fans far less than the vast number of potential users on the Internet.

Another mishap for handset makers is the service. Smart devices have data no service of the malady is repeatedly spit slot, can be sure that the handset manufacturers in the service is not bat, after all, the latter in large data on the attainments than the mobile phone manufacturers much higher. If you give the hardware developers a two choice, I believe that the combination of soft and hard Internet is more attractive than hard and hard combination.

In the hardware open platform, handset manufacturers have advantages and disadvantages, but this will become a trend. Mobile phone as the most extensive entry-level equipment, in the application of intelligent devices have an insurmountable advantage, but also hope that the combination of mobile phones and smart devices for our lives to bring more possibilities.