Advertisers ' spending is shifting to online channels

Abstract: Sina Science and technology news Beijing time of July 26 night, Nielsen released the latest global advertising spending report, the first quarter of 2013, the global Internet display advertising spending rose 26.3%. It's good for advertisers and services that rely on this kind of advertising technology.

Sina Science and technology news Beijing time of July 26 night, Nielsen released the latest global advertising spending report, the first quarter of 2013, the global Internet display advertising spending rose 26.3%. This is good news for advertisers and services that rely on this kind of advertising technology.

In terms of advertisers ' spending, television advertising is still a leader in all advertising, although internet display advertising is growing dramatically. Nielsen estimates that global television advertising spending rose 3.5% per cent year-on-year in the first quarter, accounting for 59% of total advertising spending.

Print advertising continues to slide, with the trend continuing in the first quarter. Nielsen data showed that magazine advertising spending fell 2.8% Year-on-year, newspaper advertising spending fell 4.7%. As another type of traditional advertising, broadcast advertising spending fell slightly 0.2% year-on-year.

Again, this is a testament to the trend over the years that advertisers are shifting to online channels. On the other hand, Facebook's second-quarter results showed a sharp increase in advertising revenue.

"We see a continuation of this trend in the media industry, a slowdown in television advertising spending and a drop in print advertising spending, creating conditions for the development of digital advertising," said Radall Beard, global director of Nielsen's advertising solutions, Lander Burde. Although these traditional media changes are not small, but it is worth paying attention to the changes in advertising spending over time. We will continue to observe this change and the impact on marketers in the short and long term. "(Chu Yue)