Advertisers optimistic about entertainment marketing industry video industry is expected to use this profit

Video sites now look more and more like TV stations, initially they were just making interesting short videos, and then they started to collaborate with TV stations to provide TV dramas to users, and now the video sites are getting involved in the art picks field, and they're doing all the trying to help pull the marketing. Tudou is in full swing to carry out the "Internet Millionaire Contest", where Youku is also vigorously holding "cattle race".　　According to the reporter understands, "The Internet Millionaire Contest" The enrollment number, the influence already surpasses organizes excessively many sessions "the contest", becomes the current entertainment industry most relish topic. Video site Entertainment show September 6, the "Internet Millionaire Contest" 20 strong in Shanghai debut. It is reported that the "Internet Millionaire Contest", which began in June, is the first online interactive financial intelligence reality show in China, and users need only have a mobile phone with internet function and answer related questions, they will have the chance to win the 1 million cash prize and become a new generation of internet millionaires. The event attracted 520,000 contestants, after a two-month preliminary, semi-finals and pressure match, resulting in 20 finalists. On September 7, in the finals, from all over the country's top 20 players began short soldier contact, the million cash prize final flower who will be announced on September 28. 　　With the unique network reality show form, the "Internet Millionaire Contest" average one-day enrollment number of more than 20,000, in the domestic set up a share of the network to realize the dream of a new cultural upsurge. Potato CEO Wang says this is a typical use of cross-media technology of reality show, combined with the mobile internet, the Internet, video, programming and live in the audience interaction and other means, and reality TV shows are comparable, and play a video site itself to show the power. 　　This is the most representative Internet programming attempt in the country, will bring a new network style for traditional reality show activities. Advertisers are increasingly favored by the video site "internet Millionaire Contest" by the Nokia name. The naming pattern has been successful in TV field for a long time. The domestic brand big treasure once by virtue of long-term to "big Treasure International Cinema" name, and supplemented by other advertising mode and famous. At present, has become one of the four basic Internet applications of network video, the daily life of the people is an important part. High-quality content and smooth experience, so that more and more users of the network video "Stop". 　　With the network of new media, especially the network of video, advertising is to inherit the advantages of television transmission and can give users the freedom to watch the network video transfer. Advertisers have become acutely aware that online video, as a representative of new media, has a huge user base--an advantage for the 15 to 40-year-old, representing the most purchasing power and the most receptive group in China today. 　　Occupy the high ground of network video means to advance "occupy" market share. Constantly subvert the traditional, innovative network video for the increasingly homogeneous content marketing brought a new development space. Network VideoBreak the schedule and time and space constraints, with the point, with the broadcast, the flexibility and interaction with the evaluation of their own "long tail effect" prominent. In addition, based on the characteristics of network advertising arrival rate, network video provides an effective evaluation basis for advertisers ' marketing behavior. 　　With entertainment content for marketing, advertisers are equivalent to find more television stations on the network. Profit will shun its natural internet independent analyst Qin Chuan said to reporters: "The network video industry is experimenting with a variety of development models." From the original simply rely on users to upload video content, transition to focus on the production of video content, from a simple video platform to the body of the production and release of content suppliers. "With TV sets and news information, netizens have different needs for entertainment, but also created different groups of people to pay attention to different categories of entertainment content, which for the video site to accurately divide the user group provides a possibility." Tudou is increasing its investment in entertainment content. Large network interactive youth idol drama "Sophie Diary" in the third quarter by the Oriental Satellite TV and Tudou joint investment filming, the play entirely by the Netizen vote to determine the direction of the story. 　　There are signs that video sites are looking for new marketing hotspots through entertainment strategies. Wang said the potato is inconvenient to disclose the current advertising revenue, but Youku's monthly income has exceeded tens of millions-this April, Youku announced its monthly income has exceeded tens of millions of years of income is not a problem. Video site profitability is only a matter of time.