Advertising Alliance on the difference between marketing interaction and interactive marketing

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In today's era, interaction has become a hot spot, and marketing has become a trend. We have always said that interaction has expanded the scope of interpersonal communication, marketing has created an active sales ideas, can not be denied that 2 of people have brought us great benefits. So can interaction and marketing combine to bring us greater benefits?

The first thing to talk about is interaction, and here is a more abstract but very vivid example. If you are a doctor, you have treated a 6-year-old child, the child is so healthy and happy to live, then you save not only a child, there are 20 years later, the child's social relations, his friends and his family and his next generation, the infinite lifeline which thus unfolded for your treatment and continued. If you want to record this causal divergence of thought relationships, we can express with a picture called Infinite Tree (infinite tree, which has the structure of a tree, and it can extend infinitely, you can imagine a tree, as long as it has life, then its buds will always be alive, Continuous growth becomes larger and thicker.

What is interaction, you understand? In the sense of shallow level, we can understand the relationship between the two, but from the deep level, the extended meaning, it is a continuation of social relations, is a deeper and deeper continuity, it can stretch forever. While this example shows a doctor-patient relationship with a child, it shows us the future meaning of interaction from another perspective, that interaction is not temporary, that interaction can be extended, sustainable, and that there can be longer development and destination. So, please start from this moment to actively maintain the interaction with people and customers around you.

Again to say marketing, marketing, I believe we have been familiar with the no longer familiar with the street, ask an aunt will answer: is not a business. But the business is not as easy as the 3 words said, it requires oral skills, sales skills, long term marketing and strategic goals, and a need for sustainable development and quality products, so we say that marketing is not something that can be accomplished only by talking about the mouth or any one of these skills. Business = Excellent skill + Good product + Marketing idea + strategic deployment + final goal

To put it simply, marketing is telling the customer on the basis of your familiarity with the product, your products and services are valuable to him, and you can guarantee the security and stability of your services, and then finally tell users that the process of using the product will be very convenient and fast; it is a step development process, is also our marketing the most important 3 points.

To synthesize the above two points, the interactive diagram (infinite Tree Chart) center is that the early changes can affect the late effect, marketing familiar with the product and then sell to customers that you are more customer-oriented psychology, both of the life is beneficial to the society. So the combination of the two must be beneficial.

Now to talk about interactive marketing and marketing interaction, in fact, these 2 are just word order changed position, but the significance is very different. Interactive marketing is mainly interactive, marketing second. Marketing interaction is mainly marketing, interaction is second. In this capitalist developed society, the most widely used of course is marketing interaction, is to marketing for the purpose of interactive communication, and because of the emphasis on marketing, interaction has become very shallow, it may be the salesperson casual and you chat 2, pull gossiping to achieve your intimacy and closeness, And then create a trust in his people and products and the resulting buying opportunities. Compared to marketing interaction, interactive marketing is used less and less, to say the simplest example, Weibo fundraising, because it is linked to money, can be counted as a marketing, but its purpose is not only to raise money, it is also to arouse the public to the poor areas of children, such as rescue psychology, And Weibo is one of the hottest and easiest ways to interact in the near future, so it counts as a kind of interactive marketing.

By the way, let's talk about the most widely used marketing interaction.

First, the formula. For new stores or new products, and so on, most will implement Word-of-mouth marketing, auxiliary discount promotions and buy on the marketing way. Since consumers always hold a wait-and-see attitude towards new products, it is the most commonly used means of sales to attract consumers to take the first step. This can also be called testing, so do not only understand the consumer experience of new products, but also the opportunity to promote speculation, so as to achieve the purpose of the jade.

Second, Jiang fishing, the willing to take the bait type. This method is mainly used in inductive interaction, which is based on the consumer's own willingness, that is, consumers occupy the active interactive mode. Its main performance in the Advertising alliance to put online advertising, therefore, it is the premise of advertising creative quality of their own, there are consumers Click, try, buy the desire. And this kind of marketing interactive mode has gradually become the 21 World Internet main Marketing mode, it is also subverting the traditional advertising mode, is the future mainstream propaganda promotion communication marketing mode, and it can do interactive marketing also can do marketing interaction. (Introduction of the current mainstream of several Internet advertising marketing brands: Baidu Alliance, Yi Special Advertising Alliance)

Third, the confusing style, is to let people never know how you will go next, this trick used in the network game ads more, a pop-up ads, jumping out is a moving cartoon, there is no game name, consumers do not know the key is to see where, can only see the map to decide whether to register, or to play. This kind of marketing interaction in the beginning of the attention to attract attention, registration data is better, but the follow-up mostly dispirited.

Whether it is interactive marketing or marketing interaction, is the 21st century marketing big turning point, but also the trend of internet marketing, seize the pulse of the Times, closely follow the forefront of the times, is the king of the road.

This article by the Yi Special Advertisement Alliance (www.ete.cn) original, reprint please reserve the copyright!