Advertising Alliance theory: How to enhance the user experience of goodwill

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Although the soft writing is only more than half a year, but has been from the point of view of the electric business and website to promote the point of view, really to understand the content of a website, function and user experience goodwill or very few, this article will be through my personal blog experience to explore the depth of the site as a whole and the user experience effect. As a soft writer, wrote a soft article will inevitably go to each website, blog to promote the release, and thus, experience a lot of Web sites and blog-related functions. Although the function of this kind is only realized, there are still a lot of things to say.

Because it is not a regular dispatch, more text, so it is not possible to catch up with a time period of the ad, it is always possible to see different page theme ads. And as a target only for the blogger, advertising for me is just blink of an eye, really pay attention to the function of the member, the operation is simple, the location is obvious, and tourists are different, even if not landing visitors can also be free to browse, I do not log on the text, And usually most of the resident user base is also very concerned about this, so the landing window is clearly and accurately presented at a glance can see the location of the site is to retain loyal users is very important.

Mention here incidentally is the site homepage of the theme ads, although just glimpse, but this glimpse is also with the impression points, pornography, violence, no theme, content ambiguity and so on site users will cause experience sense of difference. Homepage Theme Ads Just like people's faces, do not require more exquisite, but the facial features should at least be clear and clear to make people pleasing to the eye, this site should be able to understand that the choice of brand-guaranteed advertising alliances, such as Etal Advertising Alliance ads, you can bring more comfortable experience for your users.

After logging into the site, according to my habits, usually go straight to the theme of the diary or blog, soft writers in order to increase popularity and popularity of the blog will usually send a text in multiple sites, although more than most people want to register more sites, but the experience of the site is the same, and now it is the popular microblogging and blog era, So our experience can also represent the feelings and experience of most blog users.

When I enter my homepage, I usually jump out of the individual navigation pages that are carefully prepared by the major websites for the authors. This navigation may be side navigation or page top navigation, according to China's traditional and childhood education, the domestic people are accustomed to browse from top to bottom, from left to right order, So navigating the top of the page is more consistent with the viewer's logic and visual appreciation than navigating on the right. In other words, according to the viewer logic decision navigation position can attract customers to continue browsing the content of the Web page, mobilize its enthusiasm.

Navigation of course there will be the classification of navigation, classification is clear, so that the viewer can point to the page to want to go is the focus. What I usually do is log on to my home page, start a diary in the navigation bar or blog directly to the past, and then dispatch. As a blog user, for a better experience of the site effect, I think the current popular several columns should be placed in the navigation bar is the most vulnerable to the public to browse the location of attention. For example, now popular micro-blog, in countless times after landing my blog page I found that most of the site's blog navigation bar more than the micro-blog entrance, which means that I blog at the same time, you can easily send Micro bo, from a variety of meanings to save a lot of time, to facilitate my record of Because it can be used as a sticky note, inspiration Notepad, can also be a worry, feelings of the export. Whenever I think of any easy to send microblogging, I will be very grateful to the site of this intimate service.

Put the popular column in eye-catching position there is also a very important reason, is to show the strong technical content of the site and keep up with the era of cutting-edge update speed, these will allow users to favor the site, and directly guide users to increase the loyalty of the site and resident experience time. And, the current popular columns or games in a prominent position, so that they can be more easily clicked, be used, which can also bring huge traffic to the site.

As a good website, and have to say is the search box effect. What is the search box effect? That is, the search for a target product when you visit the site with a clear purpose. This effect is also a direct impact on the site traffic and user experience an important factor. Whether the search box is in the mainstream, and whether the user experience comfort has been further improved, is important to the site itself. First of all say the search box location, such as Taobao, such as E-commerce search box location on the site next to the name, as a very few online-shopping writers, even if other sites display a dazzling array of products, I would prefer to classify clearly have a clear search box of the site, from this we can see that the Electronic Business site search box where it will be better. And as other types of Web sites, the search box should be placed in the top of the page, if there is a network of abstracts-type ads in their lower right, this position than other locations easier to be user experience can also bring better visual effects.

Since it is written in soft, the experience of blogging is certainly included in my user experience and is very important. After dozens of websites have experienced the feeling of blogging, I have summed up several points:

1, the purpose of the weak text is to promote merchandise, so the hyperlinks of goods and websites are understandable to be included in the focus of the Bo, a soft article usually at least to ensure that 2 hyperlinks, many of the countless, so it is convenient to add hyperlinks is very important, I posted a few of the blog site Hyperlinks option is the article in the first word added a hyperlink, Select other words and then click the link will jump out of the URL just entered, do not need to repeatedly input, save a lot of time, this feeling for the blogger to consider the very comprehensive, is a good experience design.

2, if the article has been written, copy to the blog will usually encounter a problem is to eliminate the original format, this very time-consuming, constant determination, copy, sticky paste, in fact, the format of the soft text in addition to the hyperlink is nothing else. Copy directly, and then on the page to change the size of the font, and so on, and then plug a few more pictures, encounter to provide such a simple operation of the site will really let us have a great breath of the feeling, for a large number of us, save time to send a lot of efficiency of the promotion.

3, the use of blog tags. Do not do soft wen and even the network of this line of people may not understand, an article label the use of how important, good tags can enhance the site in various types of engine search rankings of the weight ratio and the number of rankings, indirect for the site to traffic. In fact, the label is like a website name or category, the appropriate label your text and even the site will be browsed the opportunity to greatly increase, the same site name can also bring more traffic. In so many sites posted blog, some sites in the selection of labels will automatically get the key words, or you have added used tags, and some sites need to manually input each time, although manually avoid improper loading of tags, but from the feeling, The memory tag in the automatic Pull-down menu still brings me a better and more fun experience.

4, the blog is usually not words, blog is not as limited to 140 words, the requirement of a language to summarize the focus of the whole thing to describe the occurrence and end. Blog can talk, but also from many angles to analyze the level of the depth of things, so, after writing a few pieces of text I found that some Web page article edit box will follow the page scroll up and down, then you want to add a link to the illustrations can be conveniently, easy to handle, Some Web sites have to drag the scroll bar again when they encounter a link. Pull to the top to add links or other text editing, which creates a lot of unnecessary burdens and workloads and even time consuming for bloggers, and also reduces the degree of comfort in the user experience.

5, before the end of the post will encounter a point, output verification code, originally this is not a big deal, the site in order to prevent cheating or bad water users do a threshold, fully understandable, but the verification code is clear or not, as well as more than 4-bit verification code, and Chinese verification code is to let my head big place. In the dispatch, I have encountered this kind of situation continuously, one will be 4-digit alphanumeric verification code, one will be 5-bit subtitles plus digital verification code, and a Chinese verification code, keyboard switching, as well as the definition of the verification code itself to the final completion of the document to improve the difficulty. In particular, the verification code is not clear, repeated input several times, often at this time I have no words to ask heaven, but tears thousands of lines, how the site is to cheat or prevent the blog ah, such a means of cumulative user complaints over the absolute more than the user's goodwill degree.

6, after the Post blog page jump. Most of the site to jump after the page is to the general category home, that is, after the post to jump to the list of articles, but there are a few sites will be directly closed, or display 5 seconds after the page is closed, there are a number of sites will show all the options, such as: Send another, close the page, return to the list of articles, etc. Finally, this kind of website is most comfortable for the design of the experience degree, because it includes all that can be realized for the user, like another one, for a writer who sometimes needs to send 2 posts, there's no need to repeat the entry and click, and this type of writer usually has a very large share of the blog and a high degree of loyalty, Even the well-known can bring countless traffic to the entire site, so I think this kind of site will be the most in the future to retain users of the site.

Write so much, but is to explain how a good user experience can bring a lot of benefits to the site. This article is standing in a soft writer's point of view, I hope to be able to bring a little thought and use. Articles by the Yi Special Advertising Alliance (www.ete.cn) original, reproduced please retain the copyright!