Advertising also has a distinction between the difference AdSense I see one of

Source: Internet
Author: User

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All build station and open Bo, as long as put on the advertisement, hope to increase the income to a large extent. Even if the same topic by the webmaster said times, and although I through Google AdSense income is not very low, in the near receipt of the second Google check (the distance from the first check, also just after two months), I would like to share my experience here. Because I personally just placed the relationship between Google ads, this blog only use Google AdSense as an example.

Donnie yen in the "Ye ask 2" Inside said: "People have high and low, personality no difference". On the contrary, Google adsense ads are almost the same code, but the actual application is difference. When it comes to advertising, there is also the distinction between the low and the low, I am not talking about the price of the click of the advertisement, but said an advertisement only put well, someone willingly to press, value will be displayed. I will discuss the relevant settings for Google ads in the following ways.

Blog Theme Selection

Most of the time when blogging, for example, using WordPress, in the choice of themes are subject to the appearance of the decision. When it comes time to add Google Ads, you'll find that a lot of sizes don't fit well, or they can go beyond the fixed frame and even change the whole subject's appearance. This time you have to choose a small size of the ads, and these ads usually leave some vacancy to make people feel less pleasing.

I use my english blog WordPress theme As an example, this theme was originally designed when the Google ads have been considered, so the size of the design to facilitate the layout of AdSense ads, for example, I just put a 300*250 on the home page ads:

  

Because the theme size and advertising size of the perfect, it is easy to feel that advertising is a part of this site, nature will not be so easily rejected. On the contrary, the size of the top of the body of my Chinese blog is not very suitable:

  

The red part is more out of the blank position, this ad row in the middle appears with the text is very uncoordinated, row on the right is worse, but only to choose the same as the text to the left arrangement. In the choice of blog theme, if the purpose is to make money, you can first consider the size of each area, compare the size of Google AdSense, see if it is suitable to do again. If your entire station program is written by yourself, you can be more free to consider the seamless insertion of ads. But of course, if you are a webmaster to use a fixed program, consider not so much, you can only choose the most suitable for your own ads.

Google Advertising Type

Google ads in the following 6 categories:

  

Today I would like to explore "content advertising". Content ads are also divided into two types of advertising:

  

The former has more sizes let me choose, so I generally choose the "Ad unit" inside the mixed mode, that is, do not choose a single "just text" or "just image" ads. To continue, it will be the advertising settings, this I continue to say, let me finish this section of the end.

Although many times Lochia I choose Ads are "ad unit" inside the ads, but in fact, a site mixed with different kinds of advertising is the best, for example, you can put a link in the site Ads ("link unit"), and then mix text and images of the ads, and even add a search ads, To achieve the best results. Of course, the premise is not to affect the overall appearance of the site, and also pay attention to Google AdSense regulations, it seems that in a single page should not appear in more than 3 Google Ads (including search).

By the way here, in fact, my English blog inside, there is a "search" page, which is put Google's search ads. Originally this page is dispensable, basically no use, but I put it just to make my blog more types of ads, but also let my site's page label that column need not be so deserted.

Google Ads settings

Advertising settings, I think there is only one principle, that is, "to make advertising a part of the written site", that is, to let the ads as far as possible into the site, so that others do not think that is advertising, the natural click rate will be higher. Google ads mainly related to font color, border color and some other small settings, I do not say here, are very simple things. Let me use WINW2 as an example (my own is not so good, do not always use their own examples):

  

He put a 200x200 ad here, if you visit his blog, you can see that the ad regardless of background color or font color, is consistent with the theme of the blog, in addition to so many Google's advertising size, and only 200x200 the most suitable for his position.

Advertising Placement

I remember reading an article, said that people's eyes will be due to the reading of fatigue, so the higher the position in the upper left corner can attract readers ' attractiveness. This is why many of the site's logo is placed in the upper left corner, but do not say that designers are stereotyped, this is actually good to do, in the upper left corner of the logo can let people remember your station this "brand." Also, on the contrary, the more the lower-right corner of the position, the more lost the value of advertising. But does the reality really look like this? Are we going to force ourselves to put ads on the left? I don't think so.

First of all, if you are forced to put an ad in a position, it has violated the above principles. Do not say that advertising will not become part of the site, on the contrary, will affect the visitor's vision, serious will cause the reader to stop the visit to your station.

Second, remember, you write a blog or do a station, to attract visitors is not your station ads, but the real content. These are valuable places to stay, so that the content can attract your visitors, giving the ad a chance to be seen and then clicked. My general practice is to put only one ad on the homepage, which is the one you see on the right.

Then I clicked in to read the article, I put one in front of the text, and took a separate line of approach; what's good about this is that a single line doesn't affect the text layout. In the article I do not put any advertisement, the purpose is to let the reading process not be destroyed. At the end of the article, I put a link ads, which see are some keywords, if there is really a keyword in the site under the kung Fu, these links should also be quite good gold (unfortunately I rarely pay attention to).

Each person in the display of advertising, there must be a different consideration, not enough to say that put that. Really need to look at the station's actual situation and personal needs to decide, but the principle has not changed, is to make others feel that the existence of advertising is valuable, rather than affecting the feeling of reading.

Google Ads filter (Ggad blacklist)

On the filtering of advertising, many people associate to the usual internet, using plug-ins to filter some of the site's vulgar ads; I'm talking about filtering ads for Google ads. Here's another example of an ad in my blog:

  

This ad, I think it is completely inconsistent with the theme of my blog, and, I think this advertising gold is very very low, so I decided to filter this. Login My Google adsense, in the AdSense setup (AdSense settings) –>competitive ad Filer (competition advertising filter) inside

  

You can put the ad address you don't want to appear on your site:

  

When it comes to doing this, there are the following reasons:

Don't want vulgar ads to appear in blogs affect readers

Prohibit some low gold advertising, so that high click Price ads appear probability (but this needs their own judgment, I am also not very good at it, but there are some obviously little money, test experience to let more of the ads associated with their own sites appear, your readers come to your blog, must want to see something, If the ads are linked to the content of your site, increase the click rate naturally. In addition, advertising and the relevance of the site, but also a good embodiment of the "Advertising and Web site into one" principle.

PostScript

If a site to do SEO is to increase the flow of the site, then a good advertising placement, is to convert these flows into money. Of course not able to measure a site's quality, but good ads-from settings to put, will add a good to your site, but also reflects a webmaster or blogger for this station some details of caring, the user experience will be improved accordingly. Advertising is still advertising, as long as someone clicks should have a corresponding income-no matter how much, but the reasonable placement and settings, can let us get more expensive ads.

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Original address: Http://www.rockia.net/2010/06/how-to-set-up-adsense

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