Advertising companies forced the introduction of window ads to users of the action, exposure

Absrtact: March 15 News, at the CCTV 3.15 Party, the advertising company through broadband operators, to the user forced to launch window ads, the act of exposure. The following is CCTV 3.15 evening exposure record: Moderator: At the moment of the scene you see a huge equal sign

March 15 News, at the CCTV 3.15 party, advertising companies through broadband operators, to the user forced to launch window ads, the move was exposed.

The following is CCTV 3.15 evening exposure record:

Moderator: At this moment of the scene you see a huge equal sign, many people are very familiar with the equal sign, in the classroom it is a mathematical symbol, in the consumption process it represents an equivalent exchange, in the rules it is like a balance, representing fairness and justice. So, for each of us, we really want to be able to follow the principle of equivalent exchange in the process of consumption. For example, we spent money to do broadband business, you naturally hope that it is a clean network environment, but it backfired, precisely in such a time, some companies secretly do harm to the interests of customers.

In Chongqing, the reporter log in to a forum homepage, the webpage has not opened, the lower right corner soon appeared a dental hospital advertisement, after 10 seconds, the advertisement disappears automatically, then then logs on the forum, this advertisement did not appear again that day. In Chengdu, a reporter login to a portal of the financial channel, the lower right corner immediately pop-up a loan ads, is 10 seconds later, the ad automatically disappeared. In Shanghai, Beijing, when journalists log on to some sites, similar to such mysterious ads are many. Even more surprising to reporters, even the site responsible for these ads have no knowledge.

Where does this mysterious advertisement come from? Reporter directly in the pop-up ads on the right button, found that the address of the ads is gg.500v.com, after the query, this is a network of Lotte-Hui web media company's website. Lotte Network Media company's office is located in Chengdu, south of the two ring near a residential building. Is this loan company's ad really from Lotte company?

Chengdu Lotte Culture Propagation Limited public CEO Wang Bangyu: "That is what we do binding, you like the binding Sina, I will not give Sina money, a penny will not give him." "This mysterious advertisement really comes from Lotte!" manager Wang told reporters that the lotto window ads through the broadband operators this special channel to put.

Chengdu Lotte Culture Communication Co., Ltd. CEO Wang Bangyu: "Because we this is called the gray industry chain, you like to bind this domain name, as long as the user on the network, and then the ad came out." "As long as users surf the internet, Le Tianhui can be forcibly pushed to the user's computer by the operator, which cannot be shielded." Although this kind of advertisement in Sichuan province every day of the amount of up to 12 million, but Lotte to do business but still appear very low-key.

Chengdu Lotte Culture Communication Co., Ltd. CEO Wang Bangyu: "This thing is not allowed to publicity, because you are at home broadband, you on the (Money) network, still running ads in your place, you certainly unhappy." "The reporter then visited Beijing, Shanghai, Shenzhen and other fields, and found that many online advertising companies like Lotte Company, are in the broadband operators, secretly to users forcibly push this mysterious advertising.

Beijing microcode Bradstreet Marketing Consulting Co., Ltd. Media manager Liu Dongdong: "Three major operators I can take your pick." "Microcode Bradstreet Marketing Consulting Co., Ltd. Shanghai company manager Chen Xi:" Forcibly put ads into the user's computer, this is too cow this, this is a little overlord clause, this is against the sky. "Shenzhen Tianyi ERA Technology Co., Ltd. Customer Manager Cai Yan:" He is mandatory, you do not have to answer. ”

Are these companies really pushing this mysterious ad through carriers? The reporter first investigated the broadband operators in Chongqing. Yuan, assistant manager of Chongqing information Navigation Business Center, admits they are indeed pushing window ads to their broadband subscribers. Chongqing Information Navigation Business Center Manager Assistant Yuan: "We are mainly binding broadband accounts, binding sites have done." ”

Yuan Assistant to open a computer file, listed above an ad customer requirements of some of the web site, involving SINA le habitat, search room, focus, room a lot, Chongqing real estate, net, search house second-hand housing and so on.

Reporter investigation found that some broadband operators in Sichuan, Shanghai and other fields, are forcing users to push the bomb window ads. Shanghai Hotline Media Product Department channel manager Zhifeng: "Now mainly in Shanghai area, Shanghai area has 4 million users can play, the amount of the volume pops up in 2 million times per day." ”

Sichuan numbers New Media Center Lin: "With the IP address binding, for example, all Sichuan now 5 million of users, such as you specify is Jingdong, then in Jingdong to you pop." ”

By binding Web sites and pushing window ads to users, will broadband carriers pass the user's approval? Shanghai Hotline Media Product Department channel manager Zhifeng: "This is not yet." "This is the most comprehensive, the most accurate, users can not block the mandatory ads, each push to the user once, the broadband operators will be charged to advertisers for a few cents to charge the cost, which brings them a huge income."

Chongqing Information Navigation Business Center Manager Assistant Yuan: "On thousands, millions of of the advertising amount." ”

Shanghai Hotline Media Product Department channel manager Zhifeng: "The second half of last year started doing, about more than 8 million." ”

Chongqing Information Navigation Business Center Manager Assistant Yuan: "On thousands, millions of of the advertising amount." ”

Shanghai Hotline Media Product Department channel manager Zhifeng: "The second half of last year started doing, about more than 8 million." ”

Users spend money to do broadband, broadband operators also forced to push the window ads, are they not afraid of user complaints? Some broadband operators told reporters, in fact, the average user is rarely aware of such window ads from operators, even if there is doubt, users can hardly grasp the evidence.

Chengdu Lotte Culture Communication Co., Ltd. CEO Wang Bangyu: "You see this domain name is our advertising, but you do not know that this is our." ”

Reporter: "domain name is not really registered?"

Wang Bangyu: "I don't need ah, I bought online, dozens of yuan a." ”

Even if it is discovered by users, it is easy to solve for broadband operators.

Chongqing Information Navigation Business Center Manager Assistant Yuan: "Complaints come to deal with the deal, he shielded, do not send him those ads." ”

Chongqing Hotline website Operations Wu Records: "Complaints to the big deal to give him a point of charge on the line." ”

For users, broadband operators can use the phone to settle, but for the bound site, they are much more careful.

Shanghai Hotline Media Product Department channel manager Zhifeng: "This thing you also know, not very convenient to do in public, so, if more than a lot of complaints, perhaps the site here may also know." ”

Reporter: "have any website complained to you?"

Chongqing Hotline website Operations Planning director Wu records: "there." ”

Reporter: "What about the complaint?"

Wu Records: "Appease it." ”

In fact, as early as in 2010, Qingdao Unicom Company because in a search engine site secretly forcibly pushed bomb window ads accused on the court, finally, the court to Qingdao Unicom Company unfair competition, the decision of Qingdao Unicom and its advertising agencies jointly compensate each other 200,000 yuan and apologize.

However, broadband operators and advertising agencies do not seem to learn the lesson, but the means more and more hidden, in order not to leave evidence, operators and agents, agents and advertisers even do not sign contracts.

Chengdu Lotte Culture Communication Co., Ltd. CEO Wang Bangyu: "Now we dare to sign any contract with you, operators also do not allow us to sign the contract with you." "We're all in private, including what we've been doing before, and that's where you hit our heads or our private accounts," Lin, a new media center at the Sichuan Numbers company. ”

In the eyes of operators, although users pay not cheap broadband fees, but their rights are not important, it is important to make this way of making money more secure, longer.

Sichuan number company New Media Center Lin: "There is no binding, only dare to tie!" For example, the government network we dare not move. ”

As the network operators seem to have their own bottom line, for example, they also know what kind of people can not be tied, what kind of people can not touch, but the bottom line to add a double quotes, we just saw the spam ads can be associated with mobile phone spam, we in 2008, 2009, 2012 3 · 15 of the parties were extremely exposed to spam messages, in this ministry set up a special spam message for the renovation, now everyone's mobile phone in the spam message is much less than before, so no matter whether the spam message or window ads must raise their illegal costs, must be from the source of the punch, so as to achieve a radical cure these "cancer ”。