Advertising company Weibo price single exposure 1 Maximum quote 2000 Yuan

There is no doubt that most people write microblogs just for pleasure, but do not rule out the first "players" who develop micro blogs into business. Yesterday, a reporter received an advertising quote shows that advertisers for micro-blog advertising out of a very high price, "fans" a large number of grassroots bloggers rely only on the release of advertising, every month, the income of tens of thousands of dollars without difficulty.

"Fans" = advertising value

"Fan" over 600,000 quote 2000 Yuan/article

The reporter learned from an advertising agency that an advertising company had listed the "advertising-worthy" Twitter quotes that covered the major microblogs, which had been circulated in some network marketing companies and had come to advertisers ' eyes.

Quotes show that the number of "fans" of these micro-blogs are at least tens of thousands of, the lowest price is 200 yuan/article, the specific price according to the number of "fans" adjusted. The number of "fans" exceeds 600,000, the quoted price is 2000 yuan/article, the number of "fans" is nearly 500,000, the quoted price is 1500 yuan/article, the number of "fans" is nearly 300,000, the quotation exceeds 1000 yuan/article, the number of "fans" is between 100,000 and 300,000, and the quotation is 500 yuan/bar to 800 yuan/

"These quotations are actually very high. "It's just a price for an ad," said one online advertiser to the Beijing Morning News reporter. Even if a blogger only 100,000 ' fans ', if 3 ads a week, then the week's income of 1500 yuan, one months have 6000 yuan, to earn tens of thousands of dollars is very easy.

Network PR Company "raise number"

Grassroots bloggers are equivalent to building the media

Micro-blogging players may not only be running a microblog number, but their "base areas" are all over the major microblogging platforms, with numerous microblogging numbers on these platforms.

Since Weibo has become an important part of online marketing, some network PR companies have started to "raise numbers" on microblogs to help customers release information and launch business activities through multiple channels when needed.

"I think the microblog ads are different from the ' navy ', the microblog is equivalent to the construction of the media, the purpose is not to confuse." The ads it publishes combine practical information, sometimes helping vendors to initiate some feedback activities and maintain customer relationships. "Mr. Zhou, who works for an internet marketing company, said:" Since celebrities can help machine manufacturers ' lottery gifts ' on Weibo, the grassroots bloggers can do so as long as ' fans ' are large enough to influence enough.

Reporter observation

Twitter ads look more fans

Perhaps, the emergence of micro-blogging ads can change the way people think about advertising. People need ads as long as they are useful enough to be accurate enough. Micro-blogging ads have a natural balance mechanism, because if a micro-blog advertising too strong, then fans will immediately cancel attention, thereby naturally reduce its value. "Now bloggers are very cautious about advertising, and they tend to combine ads with their day-to-day themes, and they value popularity," he said. "said Mr. Zhou. Morning News reporter Liming