Advertising in the Internet age is undoubtedly one of the most important inventions to users

Absrtact: Advertising in the internet age is undoubtedly one of the most important inventions to users. Google uses precision ads to transfer the original user fees to the advertisers, allowing people all over the world to use Google;amazon for free

Advertising in the Internet age is undoubtedly one of the "re inventions" that has the greatest impact on users. Google's use of accurate advertising to transfer the original user fees to the engine usage fee to advertisers, so that people all over the world can be free to use Google;amazon to transfer part of the cost of hardware manufacturing to advertisers, so that cheap advertising version monitors white to become one of its best-selling equipment. Although this kind of advertisement strategy lets the user be happy, but the advertisement launching business will have the question, how many users will see my advertisement? How carefully can they look? Therefore, the Hefei Qi Gang Network company in its mobile phone application "money into" on the experiment of more aggressive advertising strategy, so that users through the ads and answer related questions to make money. Product online 22 days registered users will break through 300,000.

"Money into" in the simplest words is "read advertising to make money." Users can start to see 10 ads a day, and then answer the relevant questions according to the content of the ads, if the correct get 5 cents, the wrong answer will be returned after a period of advertising, continue to answer the same question, correct. And, users use the "money into" the more times, the higher the level, accumulated earn enough 140 yuan can rise to the current highest level 6, every day can see 20 pictures, each can earn 7 cents. The topic is designed by The advertiser, and the result is that most users need to read the topic and then return to the advertisement to find the answer. For example, this seven-day promotional ad will be the answer to the core message that advertisers want to advertise. Suppose the user answers every day, one months can obtain up to 42 yuan income, at any time can turn the income into the mobile phone bill, Alipay, as well as the bank card.

Zhanghongliang, founder of "money in", says the application is 77% of the total number of users of the main 18~30岁. This age group is dominated by students and young office workers. Students are characterized by leisure and lack of money, do not care to spend some time to make a small profit, while young commuters tend to have a longer public commuting time, money can be used to pass the time on the way to work and earn a small amount of cash.

"Money into" the data performance is quite eye-catching, Android application online 22 days registered users will reach 300,000, the current total number of users is 375,000, the member average activity of 73%, a total of 110 million ads are viewed, 85% of the users in the one or two-line city.

Hong Liang said "money into" the future direction of development is based on user information and geographical location, to do more accurate advertising positioning. "Money in" will use the incentive mechanism to encourage users to improve their personal data, and then use their personal information to push more matching ads to it, geographical location, according to its location and time and other factors, to its surrounding restaurants and other advertising.

"Money in" is not the first way to put ads directly to the user to send money. South Korea's popular mobile phone application Cashslide inspiration, the second half of last year, the domestic also appeared "spend Money" and "crazy lock screen" such a class of cashslide applications, are ads as a lock screen interface to the user, the money is further set the left sliding direct download the application back to 0.5 yuan.

However, although the concept of similar, "money into" at the beginning of product design and the lock screen back to the application of the current class is very different. Lock screen back to the application in the advertising display with the same idea as the traditional internet, that occupy does not affect the user experience of advertising, the difference is only a portion of the advertising fee to the user. Basic or from the user, to not affect the user experience as a prerequisite for the design of the application. And the money into the because advertisers in small talk to the rainbow Light complained about the low conversion rate of advertising, which inspired him to do this app. Its characteristic is more takes the advertiser as the center, the promotion individual advertisement's user focus degree, lets the user directly participate in the game form the advertisement.

In fact, the innovation of "money into" is that it directly to the advertisers pay the advertising fee to the user. Before the free Application + advertising mode is to make an application, let users play for free, and then put ads on it. But the advertising benefit is directly affected by the popularity of the application, Flappy Bird can bring the author 50,000 dollars a day, while the application of no one penny earned. "Qian Jin" is directly to "money" as the core of its products, with the money we all welcome to replace the uncertain whether it can be popular applications. Therefore, the "money into" the core is "Game + direct money" attraction. How far can such a model go? Can this kind of thinking bring more model innovation? We wait and see.