Advertising insiders say that tracking cookies can live for up to five years.

According to foreign media reports, Brilig, the advertising market, Vice President Paul Simino Paul Cimino said that the tracking function of cookies up to 5 years of life can live.

Simino said: "I think it will take another 5 years to kill cookies." At that time, it will be like birdsong and flowers, because we will find a value proposition, let consumers trust us and choose personalization. ”

Although you may not know exactly what an ad-tracking cookie is, you must have seen it work, more than a pair of jeans will bounce on multiple sites because advertisers have a tracking cookie installed on your Web browser. They can use that cookie to learn what sites you've visited and how long you've been there. And then send you targeted ads based on your personal information.

It's really scary.

Surprisingly, Simino also admits this. "In the company I worked for, my colleagues were the ones who made cookies," he said. We are not making cookies for this purpose. It is a very fragile computer system, it has loopholes, aggressive, involving personal privacy issues, it will die. ”

Regardless of the future mechanism to replace the tracking cookie, I hope it can focus on protecting the privacy of Internet users.