Advertising is not a natural enemy of user experience

1, "Nasty", "annoying", "garbage", "rogue", "No Culture", "shameless" these words in our environment has become the "advertising two words" fixed definition, all advertising seems to be a bad experience.

2, why is this, is advertising so hateful?

Then why does he have to exist, in addition to making money is not good reason?

3, check the origin of advertising, I do not feel the word is how hateful.

I also clearly remember the Jiangnan spring when the focus is just beginning, and partners to do UI projects, where the elevator waiting for a long time is very annoying, next to the ads in the audience. We also said: "This little white-faced creativity is not bad, that is to take the elevator people are not so boring, but also to collect money."

4, a few days ago and friends out to play, go to shopping malls, garages, elevators, community, hotel lobby, restaurant, toilet door is everywhere is the advertising of the audience. I couldn't help saying, "This is going to be annoying."

5, very skillful, yesterday Keso began to thank the poet, but also provoked the old Kang comrade top him.

7, advertising is also a form of content, is a part of the content, if the ads can give users what they need, then users will not bother him.

When I said that the advertising of the audience is very good because this content I like, now I think he may be annoying because this content is too much.

8, advertising is not the natural enemy of the user experience often when some reading site to "their own web page does not have any ads and pictures" as a sign of a good user experience, I can only tell him that "your understanding of advertising and user experience is incomplete."

Imagine if a newspaper is full of dense text, do not have any picture when you will read tired? In fact, good http://www.aliyun.com/zixun/aggregation/17580.html "> Advertising form can adjust a good atmosphere. (Just like waiting for the elevator is boring, you will find the advertising is very good)

Imagine if you look at the details of a certain MP3 want to buy, there is just a MP3 ads next to you will not bother? No, because this ad is what you need ...

In fact, advertising can also promote a good user experience.

9, the advertisement annoying often is its form rather than content. (for content, we'll say "this is really boring")

Look at our portal ads, full screen window, left and right double banners, the middle of the big banner, oversized flash cover; look at us on the street, "handle the card" "Invoice" "Psoriasis" ... Look at our TV commercials, every night after 10 points everywhere are "breast augmentation" "Yang Bushen" "Plastic Surgery" "infertility"; look at the recruitment industry's million plaid, look at our advertising design, and then look at other people's advertising design ...

10, advertising is not wrong, those who do not use good His people "hate", "annoying", "garbage", "rogue", "No Culture", "shameless" ...

(Original link: http://uicom.net/blog/?p=577)