Advertising launch and management system the complex mathematical calculation of Phoenix nest involving multiple weights

For Baidu, advertising and management system "Phoenix Nest" involves multiple weights of complex mathematical calculations. But in the face of the user-advertisers doubt, Baidu has explained. Recently, Baidu vice President Wang to Beijing Morning News reporter detailed explanation phoenix nest "transparency" problem.

Two years ago, Baidu will be the original advertising system upgraded to Phoenix Nest, Baidu said that the system more consideration of the advertising information on a variety of evaluation, but, in Phoenix Nest online, but attracted a lot of advertisers dissatisfaction: keyword bidding from the Ming marked into a dark label. In other words, advertisers can not query to other customers on the same key words bid, can only try to bid, there are advertisers reflect said, "Phoenix Nest" led to Baidu keyword advertising prices increased significantly.

In fact, we have been discussing the issue for a long time when we developed the Phoenix Nest. Wang to reporters, "in fact, the mature customer's key words are often carefully considered, they do not want to be known to other users, the primary users want to follow others to bid."

Wang said, Phoenix Nest finally decided to consider the needs of mature customers, "phoenix Nest Purpose, let you better settled your account, not every day looking at others." ”