Advertising profit mode site How not to easily lose every user resources

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For the operation of the site, I believe that every operator wants their site to be in the shortest possible time to achieve profitability, there is no webmaster to do the station just for fun, of course, there is no denying that some stationmaster do station is for interest. We can see that regardless of the various, big and small site is the ultimate goal is to achieve real profits. And now the site of the profit model we can be roughly divided into three kinds, respectively, are their own selling the whole product, sales service profit or purely through the sale of advertising profit.

Through the site to sell products or services, the profit model is more intuitive, I do not discuss the details. The author of this article want to talk about the majority of sites will exist in the profit model, that is, through the sale of advertising to profit. This model is a prerequisite for your site to have traffic, otherwise there is no value. As before the author has a portal to the hands of a website to sell ads, the site's traffic every day only hundreds of IP, yell for half a day there is no one to ignore. Finally sold out one, the price of sales also less than 100 yuan.

Believe that each of the owners rely on this mode of profit to be more active users to click on our advertising information, but we also have to pay attention to some sites, although the traffic is very large, but the number of real users click ads is less pathetic. Perhaps some people say that user point does not click is the user's decision, we simply can not around. But the actual situation is not so, as long as we properly adjust the strategy, so that the site's advertising information to maximize the effect, so that every user is not easily lost, and this strategy is as a webmaster we need to consider.

The author thinks, the key factor that affects the page advertisement click-Through is the correlation degree of the advertisement and the page, and want to do the correlation degree of the page and advertisement, you can also do three aspects of consideration:

1. Accurate positioning of our target market users, the author has mentioned above, our advertising needs and the content of our site has a certain degree of relevance, the rate of advertising will be high, which can attract advertisers to continue to advertise on our site. We can't have each user click on our ads, but we can get a better hit rate by targeting the user groups in a precise way.

2. You have to know the difference between your target users and other users, do more in line with the target users of the ads, you can accept the ads. We know that different target users for the ads click Preferences are different, just like the small game ads, a simple flsh animation is often more attractive than a beautifully designed picture, do the target users like ads, can really improve the amount of ads clicks.

3. Advertising language Settings, we can also be popular to say that this is to attract users to click the Yell. When you set up advertising language, we must pay attention to, do not let your advertising language too advertising. Simple, that is, let oneself stand in the user's point of view to consider the problem, understand the user's concern, in order to play a real effect. Let's say you want to set a "12580 Site Directory" Platform advertising language, many people will be set to "12580 directory: the largest Site Directory submission platform", but such advertising language can not really meet the user's concerns, if set to: " 12580 Site Directory for free Directory classification search "will be more satisfied with the user's free demand."

Summary: For advertising We can not say that must damage the site's user experience, some ads can really help our users, in fact, in the user experience and site profitability We can also get a certain balance, as long as we deal with the details of the. I hope this article for the use of advertising mode of profit webmaster Help. Can make the site every user resources are not easily lost.

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