Advertising strategy for small websites of internet marketing

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In any integrated network marketing strategy will not lack of advertising strategy, then in the establishment of this advertising strategy, how should we choose the mode of advertising? is a CPA or CPS, CPC, etc.; if you want immediate results then Baidu keyword promotion, Google Advertising Alliance will be more appropriate. If it is for Word-of-mouth, then choose a local or large portal is more appropriate. Not all enterprises are rich, able to pay Sina, NetEase and other portals advertising fees, so we have to plan in the marketing strategy, how to choose a small site cooperation model. What do you need to pay attention to when working with a small site?

Not any small web site is a business partner. In the channel cooperation, in spite of using the way of traffic cooperation, can let the enterprise risk is at the lowest, but if does not add the choice with any small website all to have a cooperation, not only wastes the company resources, also can form the bad word-of-mouth between the small website operator, obviously, the enterprise cannot give any kind of small website to bring the income.

Cooperation with small Web sites, but also in the spirit of the principle of the King content. Those original content many websites, should be the enterprise preferred cooperation website. Such a website, because the content has authority, the update is quick, easy to prepare the search engine to collect, the website traffic inevitably will increase gradually with the passage of time. For enterprises, such a small site also has the most potential for cooperation.

On the contrary, those who rely on the promotion with the flow of the station, perhaps a good start flow, but because the content can not be updated in time, after the promotion of the end, the flow will show a downward trend. There are some small sites, they in order to achieve the purpose of cooperation with the enterprise, in the initial period of continuous spending to do the promotion, indeed can bring a certain amount of traffic. However, because there is no experience to do content, in the long run, the flow will be less and more, will eventually fade into the search engine rankings. Therefore, with this kind of small station cooperation, enterprises should be treated with caution.

When working with a small site, companies try to choose those related to the product site, must avoid arbitrariness. For example, in a content for teaching station webmaster How to make money of the page, join the Learning car CPS link, then such links, many classes will not be clicked, the effect of course not up. The reason in with, the content of the Web page is positioned in the webmaster above, and CPS link does learn the car, as long as think, visit this page webmaster, many stationmaster already had a car, of course, do not need to learn to drive. But if on this page, the way a how to help the webmaster to make money for the CPS link, for example, a union income comparison, then, almost certainly, each browsing this page webmaster, will click on this link, relative to the school driving link, the rate of conversion will be a lot.

It seems that the timely cooperation with small Web sites, enterprises also want to select carefully, put forward those who are not qualified, the conditions are not consistent with the selection of the target crowd to overlap the site. "Blown yellow sand from the beginning to gold", carefully selected is also with the small web site for traffic cooperation is an important link, the enterprise boss should pay attention to it.

Information from: http://www.win-worlds.com/