advocated so much activity marketing: Dare to ask where the road is

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This year's Christmas festival is coming up, today, sitting in front of the company's computer is not reminded of the previous step from the pharmaceutical industry to start the difficult process, feel and write down this entrepreneurial feelings of the article, to share with everyone at the same time can let more friends to start the beginning of a few detours, also provides some methods and so on, Want to have a favorite friend also cast a vote to make me feel what I wrote.

Next I came to serve the dishes ...

Remember that it was December 25, 2004, the whole nation across the ocean festival. Street, cars such as water ma, shopping malls decorated, human head cluster. Everyone's face is filled with the excitement of the festival, sing it, jump it, spend it ... Think, who is the most happy? business. In recent years, the holiday economy quietly rising, businesses are eager to 366 days a year (leap years) every day holiday. Valentine's Day, April Fool's Day, Christmas, can be said to be a businessman's masterpiece.

The same is true with pharmaceutical marketing. Holiday activities, early month of the month to engage in activities, weekend activities ...

But everything is too well. Activities have been abused, the problem will be exposed, activity marketing blindness, confusion and disorder. Some marketing personnel complained: Now is not engaged in activities do not sell goods, engage in activities to sell goods do not earn money.

There are several problems that are exposed:

The purpose of the activity is not clear. A successful pharmaceutical marketing campaign should achieve four objectives:

First, immediate sales, improve sales;

Second, strengthen product image, expand publicity;

Third, strengthen the service, repay the society, improve the product and the beauty of the Organization;

Iv. for future marketing, to provide medical record material. The final goal of the four is to be consistent, that is, to increase sales, but the details of the difference is also obvious. can be biased, but balanced. Now a lot of activities, is to sell goods that day. Quick success, often want to speed and not reach.

A single form of activity. Nothing but concessions, benefits, free clinics. In the final analysis, the price is lower. Remember, the price is always a bottomless pit, is always the next worst marketing. The common people understand our temper, do not engage in activities do not buy goods. The boss is crying, consumers are still ungrateful: activities are deceptive.

Activity planning is not malleable. Activity planning does not have a serious market research and evaluation, can not take into account immediate interests and long-term interest. Activities are often done once. The event is over and the market is over. Not for the future sales and sales to pave the stairs.

The execution of the activity was hastily deformed. The activity is too random too big, several people at night a discussion, the next day pull a banner, put a table to engage in activities. No basic sales, no loyal customers, no advertising precipitation, no stable external relations, the effect of the activity will not be good, its hasty and deformation is obvious.

Activity sales erode daily sales. It is precisely because the activity planning is not malleable, often will appear the activity and the daily sale competition sales situation. Lead to weekend activities, a week does not sell goods, the end of activities, month do not sell goods. If this is the case, it loses the meaning of the activity.

Malicious competition has corrupted the image of activity. Business activities too indiscriminate, similar product activities too indiscriminate, their activities too indiscriminate, leading to the numbness of the activities of consumers, daily activities, nothing more than price, concessions. The invisible has corrupted the activity image, the result is the output does not fall well.

The activity budget is unreasonable. Businessmen say, do not engage in activities, how to engage in activities, how much activity, depends on earning no money. So the activity has to have a financial budget, a sales forecast, to see the two are disproportionate. Especially the marketing of pharmaceutical activities, preliminary preparation and advertising is not a small amount of money. Must calculate the input-output. Don't be busy for a while, lose a sum of money. Activities are not always picked up in the basket are vegetables, sold out are money. On the other, holiday economy, 2000 New Year's Day, shopping malls 24-hour business. Now, the business is much calmer.

Sequelae of activity. We say that the activity is a systematic project, including planning, preparation, implementation, control and rehabilitation. We often ignore this link, thinking that the day of the event is finished, it is all right. As a result, after a period of activity, often returns peak, the peak of unexpected events. How to earn money, how to spit out. The amount of money that was earned, and the cost of dealing with the unexpected events, were still running out.

This is currently a few problems in the marketing of pharmaceutical activities. But these are the minor issues of execution, not the problem of patterns. If you can plan a complete, adequate preparation, the implementation of activities is still a very successful marketing of pharmaceutical marketing model.

This article originally contains: Hot Medicine video Investment Network-http://www.1168.tv/

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