Affected by factors such as higher base last year and continued slump in real estate

By the higher base last year, the real estate continued to slump, and other factors, the first quarter of this year, the domestic color TV market fell 10%, affecting the color TV listed companies first quarter results.

Shen Konka (000016. SZ) last night (14th) released a quarterly report, the first quarter of this year, Konka income reduction of 15.7% to 4.05 billion yuan, the net profit decreased by 33% to 9.52 million Yuan Year-on-year.

Skyworth Digital (00751. HK) The first three months of this year's television sales announcement also showed that this January, February, March, skyworth China color TV division sales were reduced by 25%, 32%, 9% respectively.

Allwin Consulting Retail Research group general manager Chuang told the "First financial daily" reporter, a quarter of this year's domestic color TV sales fell 11% year-on-year, sales fell 13%.

"The main market factor. "Chuang Analysis said, first of all, was stimulated by energy-saving huimin policy, last year, the domestic color TV market grew rapidly, forming a higher base; second, the real estate industry continued to slump.

Deputy general manager of Peng told our correspondent, this 1 ~ February, domestic color TV (including LCD TV and Plasma) volume of retail sales fell 4.1% year-on-year, retail sales fell 10.2%.

Peng that the first quarter of the domestic color TV market situation is grim, mainly by the policy exit, market overdraft factors such as influence, resulting in high last year, the trough this year. Second, the participation of new Internet operators, broke the original color TV industry operating rules, such as some enterprises to 50-inch 4K TV hit to 2999 yuan price, resulting in consumer money to buy. "Double factor superposition, make this year first quarter domestic color TV market aggravate." ”

Konka recently launched the "Easy Terminal + Easy platform" of the Internet Transformation Strategy, set up a color TV operating platform, and Youku potato strategic cooperation, broaden the online brand KKTV product line, but also rented Korean "Hyundai" brand to implement multi-brand operation. And Skyworth this year also extended the network to buy brand "cool open" product line, and push OLED TV and other high-end products.

Peng that the color TV business model reengineering, this year has to explore a road, color TV companies are exploring different models. Chuang said that the business model to explore the need for time, the more realistic approach is, in the market contraction of the situation, to the high-end force.