"After 85" entrepreneur Lin Yazhi: The Chinese kid who made millions in Japan

20 years ago, with the new round of reform and opening up the tide, the Chinese entrepreneurial Army, the birth of the famous "92 faction." It is a group of elites within the system who are not complacent and use Chinese wisdom to push the wheels of history forward. From them, we have seen China's most frustrating new generation of young people, they have a dream, passion, professionalism, more often than to make money to measure their own things to do, but with the help of products, technologies, models to achieve themselves. And in the process, influence others.





today, we have come to a time of anticipation of spring. This group of young entrepreneurs has also embarked on the stage of history. 20 years later, I hope someone will be able to continue to write them, as well as the updated version of the "Spring story."





at the age of 20, Lin Yazhi set up a man's "corporation" in Japan. 24 years old, he opened the new project "Fast Trade world."





30-Year-old entrepreneurial upstart: Lin Yazhi





Date of birth: 1987





Native Place: Fujian





Education background: Japanese high school graduation





Venture City: Guangzhou





entrepreneurial times: 2 times





first start-up age: 19 years old





the first 10 million in his life in Japan, Lin Yazhi, who was born in 1987, just arrived at the age when the company was legally established in Japan. But he did not want to be a nouveau riche, so back to Guangzhou to start a business, the birth of "fast trade World" This B2B2C electric business platform.





Lin Yazhi's goal is not to do the largest B2B2C electric platform, but he wants to do multinational small language apparel market the best one-stop trade service platform. At the age of 20, he found that "making money is easy." He now wants to do something respectable.





a man's





At the age of 12, the Lin Yazhi family moved to Japan and left a class abroad. He was 19 years old and graduated from high school in 2006. Parents are very traditional, I hope that he went to college, that no education is difficult to be recognized by the community, but he turned down.





"I am not good at reading, private universities in Japan is very expensive, 4 years to spend 2 million or 3 million, this money for me to do business, earn more than this income." So he negotiated with his parents: it was a loss to spend money to buy the right things and not get a reasonable return.





finally the father was persuaded. Lin Yazhi started working in Japanese restaurants but gave up after 3 months. "Work 16 hours a day, go back to work 1 hours a day, only three or four hours of sleep, one months 200,000 yen." "Look up at the ministerial level and earn three hundred thousand or four hundred thousand yen." "The struggle for 10 years of income is the same as that of him, that life is wasted." He started his business.





not read, also embarrassed to take money with his parents, he looked for opportunities on the Internet. Lin Yazhi in Japan's BBS browsing, found that the most refreshed posts from the clothing category. At that time, there are a few clothing in the domestic site to do a very junior electric dealer, even the purchase function is not, only Excel forms, we use Excel form to order. Lin Yazhi with Google pictures software Picasa the domestic site on the picture, in Japan, a few BBS to find buyers, these buyers are in fact, Japanese retailers or wholesalers, and then Lin Yazhi earn some difference. With everyone commonly known as "profiteering", began to have some two thousand or three thousand dollars in order to earn a hundreds of yuan.





"Suddenly a Japanese guest sent me a lot of magazine pictures and asked if I could make more styles." "The guest said that he is self-employed, at that time Lin Yazhi did not understand the clothing, the Japanese guests to ask a question, he had to make a phone call to China for consultation." Stumbling to do it, incredibly completed the first big order-3 million yen. When Lin Yazhi visited the client in Tokyo, he found that his company had sold 10 million or 20 million yuan a month in Yahoo's auction, and that it was not a business for Rakuten on another big electricity website.





Lin Yazhi Happy, How can the sky fall such a pie?





Then a few customers came to him. 2007, Lin Yazhi 20 years old, legally allowed to set up a company, but he was the only one. The company was founded half a year to earn 1 million yuan, at this time he found profiteering speed is very slow, from the buyer to get the goods to take one weeks, but he has accumulated a certain amount of cash, you can pay first in the domestic, and then ask the seller the same day shipments. After the upgrade of logistics speed, Japanese buyers also developed in Rakuten, Yahoo, Lin Yazhi Income followed the rapid doubling, to 2008-"very scary, I suddenly found myself already 10 million." ”





but this one year money is earned, the gas also is half dead. Domestic manufacturers shipped defective too much, although Lin Yazhi is only the handling of people, but the Japanese but find him to investigate the responsibility, back and forth. Domestic manufacturers say, everything to your hand, is not so a little dirt, you wipe will die? The Japanese said, your product is not qualified, why should I rub? Lin Yazhi in the middle by the splint gas, the first defective he ate all the losses, and then lesson wit, with the Japanese buyer said: "Allow 10% below the bad rate, More than 10%, how much back. "At the same time, he asked the Chinese manufacturers all the clothing must be buttoned up, zipper pull, to solve the problem of the button and bad zipper, the clothes also have to go through a cleaning, dirt is less, the thread will be all cut off."





do service, do not make nouveau riche





Lin Yazhi has the desire to do business very little. "At that time quickly earned the money, I think make money is quite easy, no meaning, a little clever met the luck, our hometown Fujian tube such people call nouveau riche, hometown indeed also out a lot of nouveau riche." People say you have no connotation of money, I think, I do not do such nouveau riche. ”





he wants to be a wholesale network, quickly to the wholesale clothing to Japan, and later in the process of research found that it can become a service platform, do not pass the Japanese seller of the pictures to the online bid, after the platform translation, payment, transaction, customs, logistics and other links, trading to Japan's retailers. At the end of 2008, Lin Yazhi began planning "fast trade World" and then found a partner in Japan. "Find a lot of things I do not understand, you have to experience the upstream and downstream industries." ”





At the beginning of 2009, he bought a factory in the country, to ascertain the production link, and later in China's wholesale market opened the stall (wholesale booth), but also in Japan's website Lotte do apparel retail. "2009 Lotte Price war is actually I fired up." 1000 yen of things to the mail and then hit 90 percent, return 10 times times points. Others do retail in order to make money, I just for the fishing, capital preservation on it. ”





upstream and downstream links have experienced, the mapping, but also learned enough experience to improve this "fast trade World" system development, January 2011, the world's official online trade.





is hard to start. "In the Dunhuang network, Alibaba, Hui Cong This series of big platform, but also convince others how you can do better than them, every launch a service, every decision will be questioned." "In Lin Yazhi's view, the market for fast-trade is different from these big platforms." Fast trade world only focus on Japanese market segments. "I did not hope that the world one day to do more than Ali group, but I hope that the people who have used the speed of the world's services good." ”




The quality of service required by
Lin Yazhi is embodied in the humanization of the seller's service and the transparency of the price. When he returned from Japan, he would often be angry: go to a restaurant to eat a paper towel, paper towels are flying to the table; So he attaches great importance to the service of fast trade world, as long as the sellers do their own map to the site, the following things-translation, payment, clearance, logistics-do not worry about.





the world to use artificial translation, to ensure that the description of the product more accurate, more likely to be found by Japanese buyers, such as "Korean version", "Japanese version" such as Hot words, in Japan more "retro wind" and other expressions, this is the other Business-to-business platform to use the translation software can not do. Logistics optional DHL, EMS and FedEx, of which DHL most expensive but only one day, the other two need 3 days ~5 days, by the buyer's own choice. Payment, fast trade in the past and PayPal cooperation, but the latter will charge 2.9%~4.9% fees, "so that the seller will not make any profit." "So the speed of the world later in order to reduce the cost of their own payment system." In terms of fees, the world's only 6% commission. Lin Yazhi 2009 To do wholesale, found that Japanese buyers around with translation, translation is not allowed to trade in the use of calculators, calculator hit out of the number of Japanese to understand a glance, translation can not be in the middle of the difference. So I insisted on transparency. ”





"Business-to-business is not a sunset industry!"





Many people believe that business-to-business is the sunset industry. "German capital, IDG Capital have talked to us about investment, but now talk about business-to-business, it is widely accepted that the industry has nothing to vote for." There are also many overseas business-to-consumer websites. But I hope that slowly to do every step, until one day when the real recognition of the time to refinance is not too late, at least fast trade to do today to maintain the normal operation of the whole no problem. "Lin Yazhi said.





you see a lot of internet entrepreneurship, there is a good BP to finance, but why is the industry, do the wholesale people easier to make money, the internet industry is not so easy?





compared to internet entrepreneurs, Lin Yazhi's entrepreneurial experience is really smooth sailing. "In fact, you feel he is very smooth, is related to his character, seldom see him sighing." He has always been more optimistic, full of morale, but the heart of the world can not tolerate the sand, when he found some very realistic things in society, he will have some loss. "Friend Kelly," said Lin Yazhi, "the prospect of rapid trade world is very good, he is also very persistent in this respect." In order to do the site to dissolve the factory, in fact, he still has a lot of customers, we all for his pity, but once he decided what to do, no one can not persuade. ”





Lin Yazhi idealism is: As long as they adhere to this step, you can go back to, this industry is not the sunset industry. Lin Yazhi said, a certain industry big guy speech, looks and wisdom is inversely proportional, because he has done, we naturally agree. "If one day the trade is done, then I say that business-to-business is not the sunset industry will be recognized, so the whole entrepreneurial process is a challenge to see who can go to the end." ”





and the business logic is that multinational business-to-business can do a good job and not completely veto multinational businesses. Every year there are business closures, but also the emergence of businesses, they always need platform services. Fast trade also plans to use some financial services to cooperate with businesses, so that their capital chain more active. "The system has to be perfected, marketing tools, tools, we need to be more open, so that more suppliers to enter our platform, this is the next year we will do things." ”





question: What is your motivation for starting a business?





Lin Yazhi: I am very small have the desire to do business, 20-year-old make money, do not want to do nouveau riche, I want to do a real business, to change this society some bad genes, so that our entrepreneurial team has the value of life.





Question: As a young entrepreneur, what do you think is the biggest challenge in the entrepreneurial process?





Lin Yazhi: In Dunhuang nets, Alibaba, Hui Cong This series of large platform, and most people think that business-to-business is a sunset industry, this is the biggest challenge.





question: How do you describe your position in the management of a company or a team?





Lin Yazhi: I don't think I'm a leader anyway. The leader is too far away. If one day I think I am a leader, I will be finished.