After a fast fall down

Tencent Technology Fan Xiaodong reported July 10

Following the fast-tracked investigation, after an administrative penalty, an important part of the network video and television piracy industry chain - small and medium movie stations will soon become the next key target.

State Copyright Bureau yesterday informed the "Jian Wang 2014" special operations first batch of network infringement and piracy cases investigation, including Anhui "DY161 movie network" and "f1dy movie network" allegedly infringing tens of thousands of film and television works, Jiangsu "super cool movie Network "and other 22 movie sites suspected of piracy and other cases were announced.

It is noteworthy that, in the circular, the persons involved in the above cases are each subject to criminal detention, which is not limited to civil liability or administrative punishment.

On December 27 last year, the State Copyright Administration informed that Baidu and the fast broadcasting company constituted a piracy fact, and each of them separately imposed a fine of 250,000 yuan. Under tremendous pressure, Baidu first announced the end of its original services to stop Baidu Audio & Video, did not support the film and television affiliate advertising, Baidu official also claimed that from June 2013 to the present Baidu products have been banned all kinds of pirated and bad Internet video content links The number exceeds 5.8 million.

However, an ad network leader told Tencent Technologies that after the anti-pornography campaign and net-net 2014 jointly launched by multinational agencies in mid-April last year, the main blow was in the field of pornography with many pirated small and medium-sized film and television stations and advertisements The coalition is also mainly in the process of clearing the contents of the justes and the clean-up of pirated content is not particularly positive.

The source said that the film and television stations and advertising alliances are highly vigilant about pornographic websites and pornographic content has become the most important task for this year, including small and medium-sized websites and numerous advertising alliances. However, they think the pirated content is only a violation of copyright laws, Therefore, the degree of emphasis should be loosened in the fast-cut off service, they began to find other playback tools instead.

The country stepped up efforts to crack down on and crack down on pirated movie and TV stations mean that the huge piracy small and medium-sized movie websites that have been parasitized in the fast-broadcasting industry chain will usher in a new wave of closure.

Small and medium-sized film station is the main piracy

In the past many years, a large number of small and medium-sized video stations that have been parasitized in the fast-broadcasting and Baidu video industry chain emerged.

The small and medium-sized station mainly includes two kinds, the first kind is that only provides the search and the link the movie resource station, does not have its own server and the video content; The second kind is the existing content search gateway, also leases the server directly from IDC and stores a large amount of pirate video frequency Content, these video content downloaded from the regular video site, or directly after buying a copy of the CD-ROM upload.

Among the cases notified by the State Copyright Administration yesterday, the parties involved were all of the second category, which allegedly directly uploaded pirated content.

The relationship between the two film and television stations is that the first type of website is actually only a shell, the production cost is very low and the speed is fast. The video source cooperates with the second type to divide advertising revenue into 60% higher. Overall, the second category of higher income television stations, in addition to their click on the traffic to sell advertising, you can also directly implanted in the video ads, in addition to various types of cooperation including small stations into revenue.

Of course, all the above video stations will join large and small advertising alliances, the Union revenue is the key to the industry chain to be maintained.

In order to get more traffic, small and medium film stations also cooperate with each other through the link backflow, and larger video stations in the content resources platform is established, often will establish a station group, that is, the owners will build a lot of different Domain name movie station, but the last resource link actually points to the same content platform.

It is understood that in the past few years the best pirated movie station business, the country has more than 10 million webmasters, some large content-rich station group annual revenue reached 10 million ~ 20 million yuan, the peak traffic flow even during the peak Japan into the hundreds of thousands. After joining a larger advertising network, every day has 10,000 independent IP movie stations will have about 20,000 monthly income, that is to say can reach several hundred dollars a day.

Transition and Closure tides

In fact, in fact, pirated film and television stations in the past, the profits have long passed, in the legitimate video site development and policy risks under the dual pressures of the past two years, pirated video station traffic is becoming a "junk traffic", although in the advertising network traffic Proportion is still high, but the effect is poor, the conversion rate is low, advertisers are reluctant to put.

"In general these video stations traffic quality getting lower and lower, only through the poor advertising such as pop-up windows to reflect the owners of the transition is an inevitable trend in this industry." Guan Peng Yanhuang network founder Tencent Technology Said.

In addition to direct advertising revenue, these pirated video stations also have an important role, that is, for the establishment of other regular web site backslide.

"Previously, many webmasters have set up their own other formal websites through the reverse of pirated movie and TV stations, and will soon close the tide of these small and medium-sized film and television stations." Guan Peng believes.

However, in addition to the fast-broadcasting industry chain mode, the emergence of some new models will also increase the difficulty of piracy, such as the network disk and cloud storage is becoming another medium to solve the content playback mode. At present, many video content resources on the video station will be built directly into the major video sites play window, after the point then there are "network disk - need to download or watch online" link prompt, click will directly enter the network disk and cloud storage platform Watch or download the address. In addition, a long-term concern webmaster investment industry has told Tencent technology, there are currently more than 200 million small and medium-sized stations, many of which are actually small and medium-sized film and television stations using foreign servers, pay monthly, and with the method of building sites to prevent the site IP was domestic seal, which also increased the difficulty of cracking down on piracy.

As the proceeds of small and medium-sized stations continue to decline, the country has stepped up its criminal responsibility to combat this once-prosperity industry that has created a myriad of rich and will eventually decline.