After a long wait, the second boot finally fell

After a long wait, the second boot finally fell. Not only in the expected, but also let people sigh unceasingly. This year's silence to the present group buy "leftover" handle, finally made a sound.

October 19 Public News showed that its 3 C, department stores and other sales channels of the grand three-cell contract to buy handle network, but both sides did not disclose the purchase price. This kind of dim and buy "Three Kingdoms Kill" noisy form sharp contrast.

This year, group buying TOP3 The United States, the public comments, Baidu glutinous Rice City substation Construction in full swing, marketing activities. "Guangzhou University's advertising has been the United States and the public comment on the full, we want to paste there is no place." "A marketing director who makes a college investment product app says so. However, the popularity of hot, group buying business in these companies has become a tool, rather than the ultimate goal.

With the increase in market share of TOP3, another two group buying companies litters group and handle are further eroded. Litters Group Chairman Xu Maodong additional investment, last month, also held a press conference litters group transformation of Internet marketing, for merchants to order independent app and other products.

And as the last drop of boots, handle to commit to the traditional company's three-cell status, announced the group buying industry end of the season come to a complete. But even more puzzling is that the grand three cell and handle can "blending" what the pattern?

Group Buy Curtain Season

There is no feast, only group buying the feast scattered faster. Hundred Regiment, Thousand regiment war smoke just dispersed, "the remnant" has not enjoyed the joy, has been brought into a new round of the O2O of the Battle of strangulation.

As we all know, the United States and the public comment on the full competition to become a local life service O2O platform. Both from strategy to marketing, from the one or two-line city to the three or four-line city, launched a inch hand-to-hand combat.

The status quo is the public comment on the platform has been built on the basis of the struggle for tool level breakthroughs, such as through a variety of take-away, booking and even CRM management products in-depth one or two-line merchants and through group buying to deep three or four-line city.

The United States Group also in the efforts to buy, on the one hand in the three or four-line city to maintain the existing advantages of the public comments on strategic defense. On the one hand, to increase the cat's eye film, the United States hotel and other products to the subdivision industry in depth.

The group's 800 figures show that the top three companies have accounted for 89% of their trading shares in August this year. Litters, handle, full market share was quickly eroded, irresistible.

This year, the chairman of the litters group Xu Maodong A personal increase in investment and external capital injection to add 50 million of dollars of input, trying to the end of the era to fight again.

Soon after, the litters group also held a conference announced the new development direction, intends to use the previous accumulation of merchant resources to do mobile end network promotion direction, to develop custom app for merchants and do some related mobile end promotion. September 2, Xu Maodong told the media, the litters group has been transformed, the current 50% of the revenue from the Electricity business Platform service fees, group purchase business revenue accounted for only 10%.

And the handle is under the decline to find another lifeline, is also in trouble but trying to save the traditional 3C products channel business three-cell acquisition. But can holding a regiment to keep warm be able to withstand the winter? Perhaps more is a one-sided fantasy.

How does a grand three-cell "blending" handle?

What do you want to do after "blending" the three cells and handles? O2O, it must be O2O.

Under the general trend of electricity quotient, the life of three cells is difficult. Single on the 3 c category, Jingdong Mall and the day Cat Mall occupy the head of the line, Suning Gome and other online stores are also shrinking.

In the inner mail of the ambitious three-cell, the strategic department led by the Feng chairman will lead the design of the new O2O business model and make full use of the three-cell group resources to expand the group buying business. The three cell group currently has 3,000 mobile phones, computers, department stores and other products offline entity stores, the global staff of nearly 80,000 people. The advantages of these offline resources will help the handle network to provide better group buying and local life services.

Described a beautiful vision, but the picture is really too beautiful, can't bear to look straight.

In fact, the grand three-cell and handle joint has ready-made templates, suning and full. Grand three cells and suning as the demand for electricity, but Su Ning took more radical road, led by Chairman Weimin Electric business, although every step of the reform with pain, but at least at present still in progress.

Gome's head of electricity to traditional executives "a year to invest so much money, sales are not as we change, you are what kind of advanced productivity." "The questioning but speechless, with the executives constantly change handsome, gome electric business to advance actually in half stagnant state."

and full commitment to Su Ning, its sales performance did not change any, the regiment 800 released August group purchase sales show full net monthly turnover 30.81 million, that is, the United States Regiment a good point of the two or three-line city turnover.

What's left of the handle net now? According to the author's understanding of a number of front-line management described, in the one or two-line city handle must have been completely defeated, its mobile transformation work has not been followed. Some of the bad city employees are either disbanded or waiting to see if they can get some compensation. The majority of the lower-ranking cities with relatively early layout have been able to make ends meet, but the number is limited.

And the grand three cell and handle using electric quotient or O2O dimension to combine, in fact more from the imagination level can not be implemented. Short-term activities can be group buying user activation, but the activity after the stimulation, the user will still disappear, because this year, the United States, the public comments, the activities of the glutinous rice is basically no gap period.

The loss of activity to stimulate the site group, but is a sinking ship. The grand three-cell bailout is nothing more than shaking the ship hard to slow its sinking, and not change the outcome.

Grand three cell to try to buy the site to complete their own electrical transformation is not possible, suning electric business encountered problems ambitious three cells also cannot avoid, the traditional industry eight-hour working staff, even if the salary doubled also unwilling to extend the working hours to 12 hours a day. and spell, spell service is precisely the survival of the electricity business.

If the combination of the ambitious three-cell and handle can bring any benefits, then the previous investment Fongmaton investment and Jinsha, although suffered a certain loss, but finally not annihilated. Before the main handle before the listing of 100 million U.S. dollars in charge of financing, early in the handle failed to resign when the listing.