After a quarter of 40% high growth, the domestic color TV market growth began to turn downward

In the first quarter of this year to achieve high growth of 40%, the domestic color TV market growth began to turn downward.

According to the Austrian Dimension Consulting (AVC) Zhou Du total data show that the mid-Autumn Festival, National Day Gold three weeks (September 16 to October 6) China's color TV market overall sales scale of 6.242 million units, year-on-year decline of 1%, this is the first decline in ten years.

According to the monitoring data of Allwin consultation, this January-March, China's color TV sales volume reached 12.386 million units, up 42.8% year-on-year, retail sales for 41.63 billion yuan, up 39.1% year-on-year. Among them, LCD TV sales of 11.691 million units, up 49.3% Year-on-year, sales reached 39.33 billion yuan, up 44.6% year-on-year. Far beyond industry expectations.

At that time, Bai Weimin, vice president of China Electronic Video Industry Association, said in a forum on home appliances that the development of color TV in China should be regarded as a solo show in the context of the global economy still not out of the doldrums.

But such a high growth trend has not been continued, at the end of May this year, home appliances "energy-saving products Huimin project" Subsidy policy, color TV products sales situation began to enter a downturn. One of the monitoring data is that LCD TV retail sales fell 22.3% Year-on-year in July and retail sales fell 18.1% per cent year-on-year.

In fact, as early as the first half of this year, there are already industry insiders expect that such a high growth trend in the first quarter is unsustainable. Because in the first half of last year China's color TV industry days more sad, which makes last year's one or two-quarter sales base is relatively low, thus laying the first half of this year's substantial growth foundation.

Allwin Consulting Flat general manager Chuang The first quarter of last year's market sales described as "a pit", because of the "pit" is relatively deep, so this year, there has been a larger growth. When the pit is filled, the low point of the color TV market comes.

Although the overall performance is not good, but the ultra high definition, the big size and the intelligent television has the growth. Especially in the intelligence aspect, according to Allwin consultation statistics, this year National Day Golden Week, the intelligence television in the flat-screen television's penetration rate has risen to 55.7%, rises 10.87% year-on-year. That means companies need to take advantage of structural growth in the context of a small overall increase.