After every storm, it quickly turns into a product-dark war.

Google quit the mainland, Baidu 360 war ... Every time the search industry experienced a storm, it quickly turned into a product-dark war. Recently, Baidu and the old enemy grand literature to reach cooperation, and the old rival Google also shut down the Chinese music search business, the new enemy 360 low-key consolidation of business.

Enemies can become friends.

The change of the Internet industry is not the company's own adjustment, that is, the relationship between rivals or partners in the industry. Baidu and Grand literature, which had been fiercely confrontational in 2010 and 2011, quietly and well, and collaborated on online literature and search--both of which were the key businesses that had sparked a dispute between the two sides.

According to the signing of the White paper level of documents, Baidu will be with the grand literature in the Prevention of network literature piracy, protect the rights and interests of authors work together, simply is the two sides together picket piracy sites, and Baidu timely and effective evasion and elimination of pirated links. This is a logically clear topic that has not been mutually trusted for the past two years.

More detailed information shows that, in addition to combating piracy, Baidu also needs to actively recommend to users of the genuine content of the grand literature, according to the grand literature, the focus of the first batch of 165 best-selling original works have all entered the Baidu data open platform, the user in search of relevant works name, You can see the original works in the first place of the search results, and then there will be more cooperation.

In addition to Baidu, 360 search, Tencent Search, Sogou also in the Royal Literature partner list. It is noteworthy that this September, 360 of the search is booming when it is with the grand literary cooperation of the highest tone, the people agree that this is to pressure Baidu.

Interestingly, the Shanda literature partner does not include Google, which is still ranked second in the domestic search. The other side of Google's message is that the global search hegemony continues to be a bad thing in China.

The new enemy is still in production.

"Google Music Search related to intellectual property rights and other factors, in recent years, the profit income did not meet the expected target." "October 23, Google China Engineering research general Manager Wenluo confirmed to the media, Google decided to close the Music search service in China," the product launched after the impact is not up to expectations, so decided to transfer the relevant resources to other product teams.

As a result, Google's Chinese music search officially ended its 4-year history of operations in China. At present, under the google.cn domain name, Google will only provide time, shopping, translation three services. and web search as early as two years ago Google announced the withdrawal of mainland China to its Hong Kong domain name.

And in a series of recent Google announcements, the search company has been promoting its Android-based mobile search and mobile advertising business to China. The weakening status of general search in China is evident.

Seems to be fate, Google in the shutdown in China music business, Baidu is its Baidu MP3, Baidu Ting business integration for Baidu Music. At this moment (three quarters of this year), Baidu Market share of 78.6%, and Google's market share in China is only 15.4%, less than two years ago half.

Someone is leaving and someone is coming. has been eating into Google's share of the Tencent search and Sogou still exerting force, more aggressive 360 has begun to take shape. Analysys International analyst Dongxu told reporters that August mid-June Qihoo 360 launched a comprehensive search, with its strong user base and channel drainage capacity, immediately pry has been a boring search engine market.

She further pointed out that the last week of August, Qihoo 360 user traffic share was close to 10%, although the current decline, but still remain above 7%. It should be pointed out that, from the data, the current 360 of Qihoo's share of the main grab from Baidu and Google China.

"But in the income level, involving marketing team, marketing system construction, such as multi-level resource allocation, this for Qihoo 360来 said need time to carry out the corresponding system construction", Dongxu that 360 still need to work hard, but the whole search market does have a new competitive flavor.