After reading the burning application behind

Summary: Recently Sina low-key on-line a read that Burns class application micron, before very soon domestic a same main after read that burns the application So-and-so has obtained Xiaoping million yuan investment, actually abroad has this kind of reading immediately after namely burns the application, in the early June Snapchat raises the fund to be big

Sina recently low-key online a read-burning class application "micron", a few days ago, the same title after the application of the burning of "So-and-so" has been Xiaoping million yuan investment, in fact, the foreign countries have such a reading after the burning application, in early June Snapchat raised funds of about 100 million U.S. dollars, and the company valued close to 500 million U.S. dollars. Snapchat users share about 150 million photos a day, and the number of active users reaches 5 million.

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After reading, burning application is not new. In a broad sense, the telephone is also a category after the burning application, after the communication disappears, unless the user on the phone recording. In addition, there is a more similar example with Snapchat-explicit text messages. This feature was very interesting in the early days of Nokia mobile phones. When you send a message (also called an instant message), the content of the short message will be displayed directly on the other side of the phone screen, and it will disappear after reading it.

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The Snapchat of high speed growth and the emergence of similar applications is worth pondering, why this kind of application will get people's favor.

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This is an era of consumer attention, the user overall time is limited, all the apps are trying to make full use of users eat, toilet and other debris time. Information overload, people all day by a variety of information flooded the mind, micro-bo, micro-letters, news, etc., the information itself is free, and the different media often spread the duplication of information, so that the face of the flood of information is caught unprepared people more tired. Facebook friends updated a dynamic, today and tomorrow to see what is the essence of the difference? Snapchat in this context came into being, have to say catch up with a good time. Personally, the following points are crucial to the rapid growth of Snapchat: yixieshi.com

• The spread of information makes it impossible for people to choose the Internet

• Meet user sharing needs while protecting privacy

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L Fun and fun sharing pattern yixieshi.com

L people are afraid of losing yixieshi.com.

L Information is time-sensitive

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In fact, the product demand behind is a deep insight into human nature. Flood of information let people heart tired, Snapchat is the opposite, let the information has timeliness, once miss will never see. This allows users to be highly focused when receiving Snapchat information because they are afraid of missing something. "Grotesque behavior" has explained why free is so attractive to us: free Let us forget the downside. We humans have an instinct to fear loss. The true allure of free is associated with this fear.

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The information is time-sensitive and there are examples in life. A friend of mine once and I should borrow to read. Think about it, usually in the bookstore to see a book, an impulse to buy it, but did not turn over a few pages on the bookshelf on the home. But if the library borrowed the book, due to the request for a deadline to return, this external environment will force us to have a sense of tension, before returning the book read. People are inert, products make our life more convenient, to a large extent also meet the human lazy nature. It doesn't matter if you don't read the book, but the borrowed book returns this external restriction to some extent to inspire us to overcome inertia. In fact, this is another example of fear of loss, borrowed books do not read out or will let us lose money, or let us lose the good feeling of books. Snapchat through the information in a matter of seconds the external mechanism forces us to focus.

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After reading, burning application will make full use of this weakness of mankind. There are also two applications that make the most of this, one is reading FM, the other is the unique application of electrical business. The former displays an article each time, and when the user slides left, this article disappears forever. The latter recommends 10 items per day for you, unless you click on the collection, or you will not appear after you have seen it. When 10 items are finished, a timer will remind you how long you need to wait to see the design for tomorrow. Sterling silver on its own microblog mentioned Chic said: Every page is very careful, miss no longer come.

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Many electronic business/shopping-class Web site products are rich in everything, but in the face of more and more choice of consumers often do not. Too many choices often confuse people, do not know which to choose. Most of the time there is no choice is often the best choice, Apple products more time to help users make the choice. Germany's largest food chain retail enterprises Aldi is to carry out this concept to the extreme, in Aldi each commodity only provides a brand, that is, the best of similar goods brand, and each product has only one specification of the packaging. When other shopping class website/Application walk all-inclusive route, Chic is an unusual but also quite chic road. If you are interested in product design and user experience, yixieshi.com

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