After reading, the burning social chat tool sharpens the attention of the receiver

Absrtact: After reading the burning type social chat tool sharpens the receiver's concentration, protects the user's privacy, therefore also receives the more and more user's favor. However, due to the low knowledge of users and the lack of application for purchase or subscription services, such services are often

After reading, the burning social chat tool sharpens the receiver's concentration, protects the user's privacy, and therefore is favored by more and more users. However, such services are often difficult to find, because they are poorly known to users and do not have an application for purchase or subscription services. But the leading Snapchat of such applications seem to have found the answer-advertising.

At today's vanity Fair New Establishment Summit Summit, co-founder and CEO Evan Spiegel announced that users will soon see the first ad on the Snapchat, but users can choose to watch or not, The specific timetable for the introduction of the ad has not been disclosed.

According to Spiegel's description, advertising does not seem to interfere with the normal chat between users, but will become part of the Snapchat story function. Story is another feature of Snapchat, except for the self-destruct text Picture snap, which automatically collates users ' 24-hour snap and scrolls to play, which not only increases the durability of the information, but also prevents many people from sending "inappropriate" information. Snapchat will be advertised in story, but users can choose to watch or skip. If a user publishes an activity that organizes a picnic or something, it is easy to imagine what the beer brand or meat products chamber would like to insert in the market.

Since self-destructive social chat tools are less user-oriented than traditional Facebook and Twitter tools, Spiegel says ads are not directional, and anyone who watches "our Story" through Snapchat will see the same ad.