After several rounds of review, Suning was a step forward in the mobile communications resale business

Summary: After several rounds of review, Suning in the mobile communications resale business one step. Recently, Suning took the lead with China Unicom, the two major Chinese telecom operators on mobile communications resale Business finally signed a cooperation agreement, not only the time leading, the number of operators to cooperate also

After a number of rounds of review, suning in Mobile communications resale business one step. Recently, Suning took the lead with China Unicom, the two major Chinese telecom operators on mobile communications resale Business finally signed a cooperation agreement, not only the time leading, the number of operators to cooperate in the lead. According to the current progress, Su Ning is very likely to become the first batch of domestic enterprises to obtain mobile communications resale licences, and at least two national licences to become a milestone in the telecom industry, and to promote its transition to the Internet retail business strategy deepened.

Covers at least 2 network of operators

Since the Ministry of Industry issued the "Mobile Communications Resale Business pilot Program" Draft, mobile resale business has become the focus of concern, many channels, Internet enterprises and enterprises with industry users have submitted applications. Today, Suning has signed a cooperation agreement with China Unicom and Telecom, becoming the first enterprise to finish this step.

Industry insiders pointed out that, because Suning has signed a cooperation agreement with two basic telecom operators, it will eventually be granted license to cover at least 2 operators network. It is noteworthy that suning and two basic operators signed a National resale business cooperation Agreement, the domestic can do such a handful of enterprises. He stressed that, in view of Suning has been with China Mobile to maintain a close communication, the final Su Ning and the domestic three basic telecommunications operators have reached the possibility of resale cooperation is also very large. "From the State policy, the attitude of major operators and Suning's own comprehensive strength, this is not speculation." ”

Operational Advantage significant service coverage nationwide

Suning related responsible person said that, at the beginning of the year, Suning set up a special project team to prepare for the application, and the simultaneous development of mobile communications resale related billing, business accounts, customer service, information security system, after the data declaration, review, and finally reached cooperation with the two major operators.

Compared with other enterprises, Suning reported the advantages of mobile communications resale license. First of all, under the line has more than 1600 stores, is the only one can cover all provinces and autonomous regions of the commercial chain enterprises, online suning easy to buy to maintain high-speed growth, quickly ranked in the industry's top three, combined with a strong after-sales service capacity, Suning line under the channel advantage of the obvious. Second, Suning line to get through the number of members more than 100 million, with a strong customer groups and users to buy, use the habit of analysis, based on retail characteristics, in the promotional activities rich, targeted on the advantages. In addition to personal users, Suning also has a large number of strong relationship enterprises, follow-up can be targeted for enterprise users to quit the customized service products. Weimin, vice chairman of Suningyun, said, "Suning has cooperated with the three operators for a long time, from the simple product sales cooperation to the Internet era multi-channel, many business cooperation changes, strengthen channels, operators in the communications industry Ecological Circle of the Division of cooperation." ”

Weimin that Su Ning is now transforming the Internet retail, has been receiving express, fund payment, business factoring and other licensing and licensing, O2O layout, open platform also entered the rapid development stage. Pending the formal approval of the Mobile Communications Resale license, suning business will be more diversified, and its "store business + Dealer + Retail service Provider" "cloud business" strategy will also enter the deepening stage.

New opportunities for private enterprises to develop a licence or short-term release

In recent years, the state has introduced a number of measures to encourage private enterprises to enter railways, finance, energy, telecommunications, education and other fields. It is of great significance to adjust the economic structure and change the way of development, and help to ensure the sustained and healthy development of China's economy. As an important action in this new deal, the establishment of virtual operators has a positive and far-reaching significance for the development of China's communication industry. To Su Ning, obtain the resale business licence also will further help its Internet retail blueprint realization.

It is learnt that the first step of the mobile Communications resale licence application is to sign a resale agreement with the basic operator, and the second step is to declare the license issued by the basic operator to the ministry. Suning as an excellent representative of private enterprises, its qualifications fully meet the requirements of the Ministry of Industry, the ministry has previously applied to suning to welcome. According to this speculation, Suning first to obtain mobile resale business license date or not far.