After the adoption of EMC mode to promote LED lighting, the company's business to achieve a blowout growth

Abstract: How to find a new business model for the promotion of LED lighting, is the photoelectric chairman Wang Jiancheng has been pondering the problem. He has been hoping to market the LED lighting products that have been hit by the development bottleneck because of the high price, until the successful promotion of EMC mode

How to find a new business model for the promotion of LED lighting, is the photoelectric chairman Wang Jiancheng has been pondering the issue. He has been hoping that because the price is too high to meet the development bottleneck of LED lighting products to the market, until the adoption of EMC model successful promotion of LED lighting, the business of the company began to form a blowout growth.

Tracker photoelectric is a systematic LED lighting solutions to provide a comprehensive, professional service providers, has its own led product brand-Eumanco. 2009, when the market on the LED lighting product recognition is not high, in the face of customers on the performance of LED lighting products and the effect of the doubts, surplus pass photoelectric decided to use the facts to speak, first to do the model project.

However, the original model project has not brought large quantities of orders for enterprises. PCCW Photoelectric Operation Director Turre introduced, the reason appears in the price, "such as a medium-sized factory, all the cost of LED lighting energy-saving renovation needs at least hundreds of thousands of or even millions of." ”

"Since the price is high, investment is a threshold, then we invest, so that customers to ' 0 risk ', ' zero investment ' to achieve energy efficiency sharing." "Initially, Wang Jiancheng led his team to target customers in Dongguan's manufacturing enterprises, using the EMC model." But the new marketing idea, but in the actual promotion encountered embarrassment. PCCW photoelectric or decided to use the facts to speak, without affecting the production of enterprises, to obtain a production line transformation trial. First loaded for half a month, the test line, the two sides to talk about cooperation. New Ma Woolen Fashion Co., Ltd. General manager Wu Zhenyao introduced, "tracker photoelectric help us to do a total of 3383 energy-saving renovation, the contract period for us to save 1.68 million lighting electricity." In this not small energy-saving transformation investment, I did not spend a penny. ”

Industry insiders said that the EMC model can help the government to achieve energy-saving emission reduction targets, reduce the production costs of owners, access to policy support and the owner of the favor, to achieve a multi-party mutual-win.

"We will continue this successful model." Wang Jiancheng said.