After the advent of mobile social media, the rules of the game of information transmission changed

Absrtact: Within a week, two of events in the US and China have seen the strength of social media, and if Twitter and Facebook in the Boston bombings give us a sense of distance, then the Yaan and microblogs in the earthquake have confirmed a

Within a week, two of events in the US and China have seen the power of social media, and if Twitter and Facebook in the Boston bombings give us a sense of distance, then the Yaan and microblogs in the earthquake have confirmed the fact that when mobile social media is present, The rules of the game of information transmission have changed.

Weibo

In the Yaan earthquake, the fastest broadcast information, the most widely transmitted information, the most powerful scene and the most abundant information to convey the honor does not belong to any one media, but belongs to Sina Weibo.

At 8:03, China Seismic network issued earthquake Weibo: April 20 08:02 in Sichuan Province near the Yaan Yucheng District (latitude 30.1 degrees, longitude 103.0 degrees) occurred 5.9-magnitude earthquake, the final result to the official speed report.

The Yaan quake gave us a glimpse of the power of Weibo, which was transmitted over 220 in three minutes, and when it was widely questioned about microblogging activity. As of April 20 five o'clock in the afternoon, Sina Weibo handed over the statistics: the total number of micro-blogs on the 7-magnitude earthquake in Sichuan Yaan 64 million, the total number of Yaan earthquake tracing Micro-blog 2.31 million, Yaan reported ping-bo total 10.08 million.

If these tweets were viewed as a news report, the speed of the reports, the content of the reports, and the composition of the reporting staff (including Sichuan and Yaan local residents) were beyond what traditional media could have done. In fact, most traditional media people who hear the Yaan earthquake time, the first thing is to micro-blog to understand the relevant information.

Wechat

Micro-blog shows the whole people as a reporter, micro-letter is displayed in the power of accurate information transmission, with the relatively close social relations and timely information to reach the characteristics, micro-letter in the Yaan earthquake even undertook the task of peace report.

As the quake destroyed some of the three operators ' base stations in Yaan, the three operators were encouraging users in the affected areas to use micro-mail safety in varying degrees, and the Yaan quake was a good sample if it were to count the erosion of the traditional business of micro-letters.

The advent of public accounts has even allowed micro-letters to take on more tasks, Tencent's official opening of the "Yaan Earthquake Relief" public account to provide online help, online tracing, online donations and other services, although these functions are mainly through the other platform to do, but we envision the micro-letter function gradually completed, These services are performed independently in micro-letters.

Although Weibo and micro-letters are only one word, in the Yaan earthquake, the role of micro-Bo and micro-letter is significantly different: micro-Bo is a message board, micro-letter like a small note. Message Board (microblogging) on the more abundant information, but need users to find their own, small note (micro-letter) information is not much, information value is higher. It also makes it easy to figure out how much information is on the message board, but it's hard for Tencent to estimate how much of that information is related to Yaan.

The drawbacks of micro-credit communication

Micro-blogs and micro-letters are powerful, but in the Yaan quake, micro-letters and microblogs also exposed some problems

Question one: Information overload or too little, micro-blogging statistics show that in less than 12 hours, the Yaan earthquake on the micro-blog reached 64 million, how to get information from the vast information to become a big problem.

Question two: information is true and false, whenever disaster occurs, social media is always "Man of God", a variety of false information, social media has the function of generating and transmitting information, but does not have the function of correcting error messages.

Question three: How to filter information, users in social media based on people's attention to filter information, this led us to open the microblogging may see 50 messages are forwarding the "do not call, to send SMS micro-credit micro-bo", "The earthquake to save the 10 common sense", social media can not solve the information classification and large overlap of information problems.

Question four: The depth information produces the transmission randomness strong, many people are interested in why "people in disaster areas do not call to send SMS micro-credit microblogging", but whether this kind of information can be produced in micro-blog, whether the correct transmission to the interested person is random, micro bo lack of depth of the content of the production capacity.

The author thinks that the above problems can only be solved by the fast but more authoritative network media. It provides the most effective information to the users through the professional media for the production, selection, processing and classification of information. In the mobile era, mobile news client may be a good carrier of major event propagation.