After the electrical business fraud cognizance punishment must follow

The legal and economic cost of losing faith is too low, it is the important reason that the merchant breaks down the customer easily. Under the market economy system, the law protects the lawful operation, and at the same time, it should crack down on the illegal behavior of disrupting the market order.

Plum Apricot

In mid-August, Beijing-east, Suning and Gome three major electricity dealers launched a price war. The National Development and Reform Commission price Supervision Bureau recently launched a survey, the initial identification of the electric dealer's promotional activities suspected of fraud. The NDRC said it would punish the act by law and has not yet disclosed any specific conclusions and fines.

After more than half a month of electric dealer price war, whether true or bluff, has been plagued by controversy and questioning, right and wrong now have a preliminary conclusion. NDRC's survey results show that, in the price war, the electric dealer through fictitious original price, intentionally marked no goods and so on, did not actually fulfill the promotion the price to let the promise. These loud slogans have undoubtedly become verbal cheques, and the so-called price war is nothing more than a farce.

After the fraud is identified, the next step, the public's most concern is how to deal with. Relevant departments should timely release processing information, not only to respond to social concerns, but also to resolve the "wool" possible concerns.

In fact, the electric business war, many watching consumers have been held in this price war to obtain the benefits of hope. Much of this hope comes from an upbeat assessment of the creditworthiness of 3 large e-commerce companies.

The price war is not new to Chinese consumers, and such competing battles are being staged throughout the country. This year, Shijiazhuang, Nanjing and other land to expose a number of price fraud cases. Only this time in the field of E-commerce, radiation more extensive, and the 3 electric business boast of the Haikou is particularly large, causing unprecedented repercussions and concerns. Business of dishonest behavior, so that consumers empty happy one, but also some consumers are deeply fooled, the credibility of the enterprise is greatly reduced.

Why is price fraud happening in different places and industries? I am afraid the problem is still in the supervision and implementation. The punishment of commercial fraud is legal, as a business, not ignorance not understand the law. The long-term healthy operation of the market needs good faith to ensure that the concept has long become a social consensus.

But the fact is that the lack of discipline makes it unnecessary for businesses to pay enough for the offense. Some false propaganda enterprises not only have not been severely punished, with the help of media publicity, but to achieve the general commercial advertising less than the effect of publicity. Over the longer term, the prohibition and not only, or even the formation of a common commercial "unspoken rules", the residual trust of consumers exhausted. The legal and economic cost of enterprise "breaking the cost of credit" is too low, which is the important reason for the merchants to lose their faith in consumers repeatedly.

Under the market economy system, the law protects the lawful operation, and at the same time, it should crack down on the illegal behavior of disrupting the market order. It is reported that Japan, the United States and other countries for price fraud punishment, essentially the same as China, but also administrative means and civil compensation, but the operator's punishment is greater, the protection of consumers more thoughtful.

The development and Reform Commission's cognizance, belongs to afterwards 追惩. How to intervene early in the relevant departments, such as clearly expressed concern at the outset, so as to avoid the occurrence of fraud in advance, also deserves attention and research.