After the evolution of the Internet, the Giants are doomed to disappear?

This topic is an anachronism for the BAT3 who are now in the ascendant, and even I suspect that these giants seem to be like gods, and should be immortal. However, with the example of the predecessor of Nokia, and look at IBM, perhaps it is not difficult to infer that perhaps the former is the future of the Giants.

In fact, this inference is reasonable, from the future evolution of the Internet, the future of human beings are not private, information opacity will be minimized. But from the PC to lbs, micro-letter but miraculously become a real-name network system products, everything is the user spontaneous, the vast majority of normal users are in the micro-trust friends to show their true self, and such a display is a real return, and central control is irrelevant.

The internet will increasingly highlight the individual, also will be more in-depth excavation of human privacy, and these enterprises can survive is the Internet has not yet to the information transparent to a more extreme point, all information asymmetry places have the possibility of profit, in the future information will become more and more flat, And this use of information asymmetry profit behavior will also be frustrated, enterprises need to find new asymmetric information of the way of profit, and at that time has nothing to do with BAT3.

1, Baidu

The contribution of search engine is the integration of information, but this kind of integration is still the process of people looking for information, in the future is the process of people finding information. In the future when users need to find professional information, users will find professional speakers in the vertical industry, and professionals will provide them with professional information.

And now from the media is still the embryonic form, to provide users with specialized content, but also the future search engine opponents, this opponent is not a new search engine, but the force of the will of the group.

People looking for, since the emergence of media power, will make information more perpendicular to the professional and then replace the traditional search engine. In other words, the content of the information itself will not be scarce, scarce is the influence of the processing of information, the crushing of the channel to the scarcity of the problem to jump to the eyes of all, this is the machine can not generate.

If Baidu disappears is because all walks of life since the media all already formed, the search of information returns to the person. Of course, some people would argue that search and media are not better than others, but in fact, the power of the media is definitely not something that any search engine can manage. But when it replaces the search engine's core function, the search algorithm will still have the value to apply to large data, whether it is Google or Baidu, if the large data mining this piece in advance layout, or there is the possibility of continuing to exist, then the two will be like the transformation of IBM.

And this depends on the two of the development of a sector, the most can determine the future of Baidu is called the depth of learning department, and Google is artificial intelligence. Of course Google is more likely to survive, and Google has been trying to be extremely marginalized, which will open up more possibilities for the future for Google.

Baidu at home and Ali Tencent do things like, is the layout. And Google is more of a challenge, bat are gongchenglvede thinking, and Google is to seek a real breakthrough in technology and human change, bat and Silicon Valley company in the pattern of vision or a certain difference.

But Google will also disappear, and if Google disappears, it must come from a more marginal challenge, a zone that his arrogance despises, and is being savagely grown to be prepared to replace it or absorb it.

2, Ali

Ali's greatest success lies in the establishment of the credit system, Ali uses the asymmetry of information, establishes the brand-new symmetrical information, becomes a huge ecological circle. Its greatest value lies in the great reduction of the cost of trust, and this guarantee of the cost of trust is also the biggest key to Ali's survival so far.

If Ali disappears, it must be the trust mechanism is replaced, of course, there is no platform enough to confront Ali. But if Ali this biosphere as a biological, and the entire internet as an ecological circle, then Ali's trust mechanism will be replaced by the entire Internet, in the future we will have a great deal of trust in the business, without relying on Ali's protection.

and the trust in the business is that the entire Internet has established a mechanism for us to identify for the buyer's comprehensive display of information and the full display of the seller's information, the Internet will eventually break the privacy of this cage, all human behavior will be digitized, this record must be full network, the future everyone is trustworthy , has the whole net record. Then, Ali can no longer use information asymmetry of profit, is also the disappearance of Ali.

Recently saw Cheng talked about micro-letter hit Ali, is three-dimensional fight two-dimensional war. It makes sense, in my summary, the main point is that after 85, this new era of people have been to the entire Internet to form a certain mechanism, they do not like the previous generation of internet shopping timid, they increasingly do not need to rely on Ali established trust mechanism to complete the purchase behavior, Ali want to win this war, Only open, back to the Internet to adapt to the trend, not resistance.

3, Tencent

It is said that there is a joke, Wang Shi advised Ma also went to Harvard to learn to play, the results of Ma back a sentence "If I go, a year after the Tencent is not in my know." ”。 Although this is just a joke, also can not distinguish between true and false, but one thing is true, the Giants also have their own fear, the giant may also die in grips, this is also the Coral qq,51 Touch Touch qq,360 touch QQ All let Tencent under the killer reason.

But then again, although IM QQ and micro-letter is Tencent's core lifeline, Tencent to this Jinshan as king, but Tencent and Ali are still just a closed ecological circle, and Ali was replaced by the logic, the future of the full open Internet will replace QQ.

QQ and micro-faith can only act as a person's identity, the future of human privacy is nowhere to hide, all of its information will be gathered together, rather than dispersed. One of the biggest features is that there will be no anonymous Internet access in the future.

In the future everyone will have a "cloud", the "cloud" will probably be ruled by the International Association of Standardization, the "cloud" everyone will have their own identity, a person's all the information together. In QQ, we can only see the content of its QQ products, but in the future to the privacy of the requirements, this closure will be broken, we send information to each other in the cloud, can be sent to each other's status to send, and everyone is a comprehensive overall, no longer just show one side.

Cloud world, instant Messaging will be separated from IM carrier, the internet eventually toward unification pattern.

4,360

IBM has a advertising film, police use large data screening, according to the crime site, the character records and so on analysis, advance to the criminals want to commit robbery crime scene, and then let the crime stop in swaddling.

I think you have guessed what I want to say, 360 of anti-virus software to do is only after the emergence of virus Trojan defense, rather than to curb it in the bud. But the future of the Internet can even predict the likelihood of individual crime. Why do you want a shield if you don't have a spear?

360 present a fan safety, followed by the introduction of children's bracelet. It seems to me to be true, but it is still a thing that can be done before the internet of things has been developed. The future people have no privacy and trust each other, and wearable equipment, such as the Internet will have a single large cloud, data upload, according to the calculation, directly to kill the danger in swaddling, and do not need an independent third party to intercept security judgments, because the data sent over have been cleaned.

When the water is dirty, the filter is needed, but if the water is filtered upstream, it will no longer require a superfluous filter.

So no matter how big the Giants are now, the future is going to disappear, and 360 is out of the way. From the perspective of the Tao, Life is an accident, and disappearance is a necessity, including ourselves.

Decades later, when I faced the latest Internet device holographic brain wave control into the online game hint screen, I will think of the first time surfing the internet, 33.6K per second of the modem squeak AH ah the dial voice, facing the rude web portal so excited, the Internet chaos opened, BBS, chat room, application QQ, Online chess and card room, SP, plug-ins, thieves and so on all the wild, speculators and adventurers active in this virtual paradise, followed by the Princes multifaceted Gongchenglvede, the land gradually have a variety of their own code of Moses, and finally in the virtual space to establish a combination of the reality of the game rules.

The road-makers led the primitive to build their empire, but they ended up in the same way as Macon, whose disappearance was part of the evolution of the Internet, and the legacy of it evolved with new creatures, continuing the game.