After the failure of the rice network, the electric business industry again came to shock Aniseed Lok Amoy Net was sold

After the failure of the rice network, the electric business industry again came to shock "aniseed"-Amoy net was sold! For a time, all kinds of rumors, the most exaggerated is actually spread out such a joke: a company to collapse, beauty reluctant to leave colleagues, reluctant to leave the company, let her father put the company. There is also news that the acquisition of Lok Amoy is the former Lok Amoy staff-the former head of the operation of the vice President Chen Kunlin. And insiders said, in fact, early last year Amoy has been sold. The evidence is: through the WHOIS system query, domain name letao.com domain name registration in 2007, domain name information on December 30, 2013 has been changed, and anecdotal rumors in the end of last year in the time is consistent, while the domain name contact person also by "Bi Sheng" changed to "Luxianglong."

Although the Lok Tao Network CEO Bi Sheng Quick Response, let this group has not yet become prairie of a spark was pouring out of the rain. But rumors revealed that the industry is worth pondering: the gap between the survival of the vertical electric quotient, really dead?

Jingdong Mall CEO Liu said: "Vertical electric dealer, only vertical brand can survive, not its electric platform has value, but the brand value." Vertical retail platform must die, of course, can also sell. "A lot of people notice the identity of the CEO of the strong brother Jingdong Mall, it is because his home is to do a comprehensive platform to say, but did not notice Jingdong Mall before is dedicated to do digital products." So strictly speaking, Liu is one of the first people to do vertical electric business in China, and Jingdong Mall is also one of the earliest vertical electric dealers in China.

So the vertical electric quotient is doomed to have only a short spring? I do not think so.

First of all, most of the vertical brand electric dealers still live well.

Although the media reports, from the second half of 2011 onwards, the vertical electric operators early to end the Golden age. In particular, the cotton network due to the financial break stop operation, the red children sold to Suning, the first moment by every customer acquisition, where the customer also into a crisis, even the Mai Lin has been listed on the day is not good. For a time, "singing decline" vertical electric business voice is heard, TMT industry veteran analyst Shanhai that the so-called vertical electricity quotient itself is a "pseudo proposition", is to obtain investors concern and create and apply a concept.

The famous carving ye in "every guest's opportunity" in strong and strong vertical electric quotient. Brother also said that vertical brands can survive. Huang Jo, a partner at Warburg Pincus, said that "the last decade has been a major platform success, but the next decade is a market segment."

And a lot of vertical electric commercial examples prove that the vertical electric business can not only survive, and can be very good. such as Shang home with, only product will, wheat bag, dream Bazaar, orange adult supplies, roseonly, Jiuxian nets.

Secondly, the essence of the electric business is to compete for products and services.

Admittedly, traffic is one of the most important indicators of the Internet. Earlier, most of China's internet companies were on the path of "burning money for traffic". But in fact, the electrical business is not the road of light flow. Because without a certain conversion rate. Again the flow of the cool is also applauded the mirror flower water in the moon. Electric business is not a portal, not a search engine, the flow does not change, half a dime is not worth.

The so-called platform, in fact, is another expression of traffic. Ali Group is very cool, because of the huge flow, the same as Tencent, Baidu also. This is the biggest secret of the Chinese bat camp. However, I do not know that we have found a common ground did not, bat camp despite the cattle, but do not most of the electricity dealers. Baidu do have AH closed, and Japan joint venture of Cool days also withdrew capital, and then to the Philharmonic live transformation, Baidu is repeatedly defeated.

Tencent is no better than: Consumer-to-consumer in the field of racket net, the "QQ Mall" in the field of business and the "QQ net shopping", which is made up of the cooperation of domestic large enterprises, will be the result of the end of a package injection into Beijing east. Ali Group now seems to be very great electric business group, Taobao and Alibaba is undoubtedly successful, but the cat, the author in the "Jing Dong Dog will kill the cat?" The conclusion is given in the article. This is because Alibaba and Taobao occupy the opportunity of the Times. Mr. Zhang said that no successful enterprise, only the enterprise of the Times.

In the Chinese people's thinking, is the traditional business of electronic plus promotion. Ali Group 10 Anniversary of the documentary, Ma said a word, the effect is to let the Chinese enjoy the cheap beauty. In the author's opinion, this is only the core of the electricity quotient 1.0, the highest state of electricity business should be products and services. Roseonly's example is the best proof.

In general, the roseonly market itself is too narrow, and their operating rules is to reduce the market, and the price is not cheap, how can there be a market? The truth is, Roseonly succeeded!

Finally, the failed vertical electric dealers deviate from the vertical results.

Vertical electric Quotient The first loser ppg--perhaps many people have not remembered, but it is the "teacher" of every guest, aged is because imitate ppg to have the second spring--is because oneself deviate from the category of the vertical electric quotient to cause. Now by investors or integrated platform hanging on the mouth of the cotton, the first carved, red children, and less well-known 500 cities, in fact, only the cotton is a real loser.

Anatomy of Cotton will find that its outcome is also due to deviate from the results of the vertical electric quotient, Gone "burn money, change flow, refinancing" of the road.

When the vertical electric dealers do not do their own business, embarked on the Klacka or other, its demise is sooner or later, its demise can not prove that the vertical electric quotient model failure. Just like, people have good and bad points, can we because there is a bad person's existence on the power, human beings are bad?

In fact, this problem with pure logic to prove more simple. It's just a absurdity. Because there are Shang Curtilage, only product will, crack silk success, so the death of vertical electric quotient is wrong.