After the Great Leap Forward, the electricity business reshuffle continues to be expected next year is still more than burning money

The electronic commerce industry developed rapidly in the 2011, especially the development of the most rapid. Bowser CEO Zhiquan said, "If the annual growth rate is not two hundred or three hundred, you are embarrassed and investors said." "But in this fast-running, crisis lurks," e-commerce industry competition, rapid expansion, all electric dealers like on the highway, no one dares to step on the brakes. "Zhiquan said. In full swing, the winter has quietly.

China's online shopping market traded 197.51 billion yuan in the 3rd quarter of this year, up 11.5% from the previous quarter, up 73.4% from a year earlier, according to the data. From the current market growth, it is expected that the fourth quarter online shopping market will maintain 15%-20% of the chain growth rate, the transaction size or will be more than 230 billion yuan, the annual transaction size is expected to break through 770 billion yuan.

E-commerce industry by leaps and bounds, also let nowhere surging funds scrambling to put in. In January-April this year, at least 7 E-commerce companies have been funded, the total amount of up to nearly 1.8 billion U.S. dollars.

"Last year and the first half of this year, the wind into the power of the dealer has been to the point of madness, such as VCs a just want to sign a certain electric dealer, the wind reached the VC b there, b immediately to the aggravating, open a higher price than a." "Some of the electricity business monthly sales is 5 million, but also dare to 1 billion yuan valuation." That's because too many people want to invest too much before driving up prices too high. "Such a vicious circle, making the valuation of the virtual high almost become a common problem of the electricity business financing."

Look forward to 2012

Honesty in online shopping

Miss Dai is a senior online buyer, for next year, she has the following expectations:

1. Group buying is a good thing, but now many group buy network is too unreliable, light on your problem ignore, heavy direct play disappear. Hope reshuffle hurriedly end, hope next year's buy no longer annoying.

2. Buy things on the Internet must be comparable, but now some network operators in order to deal with the price of a lot of tricks, set a lot of prerequisites, and sometimes can not buy. I hope everyone is good faith, do not lose credibility.

Industry voice

Jingdong Mall Liu

The electric dealer must have enough money to burn

"What a shame!" A lot of people look at the electric business industry are looking up, see are a few more prominent shiny, in fact, look down: Bones! Or that sentence: The electric business industry still exists opportunities, but must do a good job for more than 10 years to prepare, but also have enough money to burn! ”

Forecast 2012

Price war or mainstream

The "price war" between electric dealers has a long history, but this year is particularly fierce. has been doing home appliances online shopping suning easy to buy (micro Bo) to kill into the book market, and a high-profile launch of "0 yuan to buy books"; to sell books on the internet when the (micro-BO) network is further, announced that "book full 100 to send 200, 200 to send 400", Dangdang CEO Guoqing (Weibo) outspoken "This promotion is a website 0 Yuan Buy book ' Revenge return.

Competition in the book field is only one corner of the price war. Now, almost all companies with a certain scale have tried to become "all-inclusive": Jingdong, Tesco announced the sale of books, even every customer-prudential products are beginning to sell jobs biography, and excellence, when also selling digital appliances, Gome (Weibo) Bowser ready to sell furniture. The overlap of the market, let the electric trader inevitably head-on confrontation, lead to competition white-hot.

A number of people in the industry said that, from the current situation, the 2012-year price war is still the mainstream. One person said the price war does not matter, but to pay attention to what is behind the price war.

"If everyone uses the means of breaking the law and violating the rules for the sake of competition, it will lead to the dilution of the energy of many companies." "Liu that this will become the future of the electric business industry's biggest hidden danger."

Next year is still better than burning money.

The cold snap first hit the group buying network and online supermarkets. 2012 wants to winter, must continue to burn money.

China's online group buying industry in more than a year from scratch, the rapid birth of more than 5,000 web sites, the scale jumped to the top of the world. However, by the "low threshold, high input, light internal strength, difficult to regulate" and other chronic effects, this year, the group purchase site closed close, the closure of the small group buying site as many as Chiu Yujia, and even some of the Web site to run the phenomenon of volume. The recent example is "900 Regiment" and "Euler Regiment", the Netizen pays the purchase fee, the website is unable to login again, the Netizen buys the expense also to hit the water drift. Fierce competition, excessive expansion, the financing channel cooling became the main reason for the fall of group buying website. And those who are still in the fight to buy the big crocodile, in 2012 still have to rely on burning money enclosure.

"In some ways, online supermarkets are not profitable," he said. "Big Warehouse before the general manager Hu Xingmin Frankly, rice, oil, such as rapid extinction supplies volume, low unit price, its logistics costs are always platform business around the" threshold.

However, several to join the "billion club" group buying sites recently have IPOs (IPO), listing financing, a comeback, such as to reshape the industry reputation, integration of upstream and downstream customers, group buying is not without the future.