After the mid-autumn day holiday after the net purchase complaints ushered in "return peak"

First, the event background: just past the Mid-Autumn festival, 11 long vacation comparable to annual leave, the longest ever. Because of the first implementation of high-speed free policy, many netizens choose to travel, so there has been a high speed, scenic overcrowding situation. Compared with the offline congestion, during the long vacation, prior to Jingdong Mall, Suning easy to buy, Gome Mall, Bowser nets, easy to network, Taobao Cat and other big price war of the buyers, there have been "collective voice" phenomenon, in addition to the regular coupons, return and other means, and not too much publicity efforts. However, this has not affected the Chinese online users of the powerful consumer power, air travel, clothing accessories, food, home appliances digital, and even the phone calls are the object of online shopping, the long holiday to the birth of the "housing economic effect" can not be ignored. Second, the problem analysis: Fiery "residential economy" has also brought a series of shopping problems, E-commerce, especially online shopping, online purchase of complaints volume rose sharply. According to China's e-commerce complaints and rights of public Service Platform (HTTP://WWW.100EC.CN/ZT/315/) Monitoring statistics, 2012 the entire mid-autumn day "Golden Week" during the network users complained about the information is nearly twice times the average, the mid-autumn day after the holiday of the online shopping complaints, peremptory ushered in the " Return peak ". To this end, China's E-commerce Research Center analyst, China's well-known network of rights experts Yia Jianfang summed up a long vacation online shopping problems and phenomena, and put forward related suggestions: first, low-cost tourism: "Trap" more than "pie" with the Internet, think of travel, small to a scenic tickets, big to the hotel ticket, People seem to be more willing to solve through the network, the mouse point, not only the trouble of running travel agencies, but also can buy more favorable prices for travel products. Some websites, under the banner of "ultra-low prices", have launched some very attractive tourist routes to attract consumers ' attention. However, the purchase was told that the reservation was full, can not be refunded; lodging fee also because in the "11" holiday is required to implement holiday prices, or product introduction is completely asymmetric, and even some tourism projects no invoices, insurance, tourism contracts, resulting in disputes when there is no door, consumers can only consider themselves unlucky. Second, the airline ticket network shopping: Phishing has become a lot of long holiday travelers Choice, so a variety of online ticket discount information, firmly caught the attention of consumers, which, some of the site also wantonly infested, seize the opportunity to cheat. It is reported that some dozen "Ctrip", "where" and other brand name website banner, the introduction of the so-called "ultra-low price" ticket line, requiring users to transfer money through the line to the designated account, or to provide a link with the payment of viruses, fishing fraud. Third, express unhappiness: After the end of the distribution of the long team although before the holiday, including Shun Fung, Yuantong, Shentong, Qualcomm and other express companies are said during the national day will be normal send pieces, consumers can rest assured shopping, do not worry about express delay. However, the housing economy's powerful consumption power or let a lot of express company unbearable, peacetime delivery express this holiday also not too to force, many netizens vomit trough this holiday express delay has become a normal phenomenon, veryTo affect the previous activity plan. Four, after-sales service: Reply perfunctory not to force after-sales service as a strong network of shopping security, in this long vacation performance is not to force. Many Internet users have spit slot, business long holiday period after the phone no answer, customer service commitment does not work, attitude perfunctory, can not effectively deal with the problem, and even some customer service staff directly said that it is necessary to wait for the end of the long vacation to give a reply. Five, false shopping website: the opportunity to rob a long holiday to bring the fiery network economy, some outlaws take the opportunity to make false shopping website, the release price attractive product information, waits for the user to pay, orders the quantity to be big, the source is tight and so on the reason delays the shipment, or provides the false logistics information, after the website disappears, the link cannot open, Consumer money is two empty. Even some websites offer a shopping link with a trojan virus, which directly steals the money from the user account. Third, experts suggest a long holiday complaints, a netizen Weibo post said: "Golden Week" peremptory became a "golden robbery"? In this respect, Yia Jianfang, an assistant analyst of China Electronic Commerce Research Center, has given the following suggestions and opinions: first, online shopping choice of large-scale formal online mall or high reputation, evaluation of good online shops more protection of air tickets, hotels, tourism items and other products should choose Ctrip, Where to go, such as large professional online travel website or the official website of the airline, do not believe that individual Consumer-to-consumer platform of the private shop without business registration. Second, online shopping must be eyes, carefully identified, beware of falling into the site of the so-called villains, outsmart, now a lot of fraudulent sites have been out of the rough page settings, in the overall design resembles many well-known websites. Therefore, consumers need to see the domain name, record, business license and other information. Third, the network to buy tourism products need to do a check two ask three stay first before the order must check the line including traffic, hotels, tickets, catering and other expenses of the approximate amount, if the online quote less than 40 percent, or a trick. Second, ask the seller or customer service staff detailed travel line arrangements, projects, accommodation standards, catering, tips and other services. Finally, must sign the travel contract with the organization Travel unit, regardless of paper quality or electronic edition. Four, do not indulge in the holiday period of online shopping, rational consumption a lot of netizens have no travel plans, so "curtilage a clan" to focus on the online shopping, every day to visit Taobao Mall to become the main life project. So, many netizens call this long vacation encounter "golden robbery", spend even catch up with travel. Five, business should be good faith management, long holiday service does not lag Golden Week as a net shopping peak, the merchant should do well in advance sufficient commodity inventory, service preparation, timely delivery and effectively help users solve shopping problems, improve user shopping experience.