After the website design completes, carries on the website keyword accurate localization

Absrtact:, the website design completes, carries on the website keyword accurate localization. 1, keyword analysis, according to competitors and users often search words to filter, using Google Administrator tools, analysis of keywords daily search volume, compare, select the need to do

, the website design completes, carries on the website keyword accurate localization.

1, keyword analysis, according to competitors and users often search words to filter, using Google Administrator tools, analysis of keywords daily search volume, compare, select the key words to do.

2, competitor analysis, according to competitor's website, analysis opponent's website weight----PR value, website core keywords, website traffic evaluation, etc.

3, the site core keyword positioning, screening out the words, choose the main do, the search volume is relatively large, as the first keyword, select the number of 2~3 a good, such as boring when doing?

4, long tail keyword, according to the main keyword expansion, example: The main keyword for learning Chinese, long tail keyword can be learning Chinese Software. The initial flow of the site almost all from the long tail keyword.

5, the website conversion rate, this is the most important factor, so the website keyword must revolve the accurate flow to determine.

6, the fewer keywords, the more concise, we are easier to do, because a relatively popular keyword to do the home page or a good ranking, through the way of SEO normal, at least 3 months or so, so, the more concise keyword, ranking the more likely to rise. When all the keywords are more stable, then add keywords to the station.

II. website Content Construction

1, the website content is the website core, the search engine is currently based on the user experience, therefore, the ranking nature relies on is the website originality, the website content prophase must use original content. (That is, the article on the network adaptation of the Web) when the site has a certain good rankings can be used.

2, the site content to adhere to update every day, daily fixed time published articles, such as 10 points per day, 12 points, 2 points, 4 points in the hour (or every night after 12 o'clock to the night before 5 o'clock, according to statistics, this time the spider crawl more, can be more quickly included articles). So the search engine will be accustomed to this time to send spiders to crawl articles, more friendly to search engines.

3, the Site content keyword accumulation, article written again good, no one search certainly not, so the article after playing, to do according to the long tail keyword accumulation, so as to increase the correlation.

Third, the website outside the chain construction

The site outside the chain is equivalent to the reality of the "word of mouth", they say they are good, not as authoritative people say hello. Therefore, the construction of the chain to be important, outside the chain construction mainly use a few ways.

①, friendship links, friendship links is the most simple and the highest weight of a kind of outside the chain, features, the highest weight of the homepage, the link is linked to the chain link to the site, so the weight obtained is relatively high!

②, forum signature, now the Forum on the ban on the chain, so do outside the chain is very difficult, you may have just released a connection information on the site, the administrator immediately deleted, more is no way to send out. So, with the forum signature way to do outside the chain, is a relatively stable outside the chain.

③, video outside the chain, our company can design a few flash or video, and then posted in YouTube and other video sites, in the descriptive content plus the site connection, so that both to achieve the purpose of publicity, can also increase the number of outside the chain.

④, navigation Web site included, some small web site navigation flow, although not much, the initial site can be included in these small web site requests, this can bring some small flow, can also add some outside the chain.

⑤, a large web site to publish soft text, or contribute. such as Sina, Sohu and other large sites have contributed columns, you can contribute to these sites, can promote our products, can also increase the chain. (Many small websites will reprint or collect these big websites, so send a soft article on the big website, the small website as long as one reprint, these outside chain will be many.) )

Iv. Internal chain Construction

When the site positioning good keywords, you should do the record of each keyword, that is, each keyword only point to a page information. When the article content appears some key words, should immediately do the anchor link to the related page, such search engine spiders crawl when you can crawl to every corner of the site.

Website design, it is best to design the function of the associated words, when the page appears set a good keyword, automatically load anchor link, this can streamline a lot of manpower.

Five, the purchase weight connection

Site in the early days, the site almost no weight, so the site want to get a good ranking is very difficult, if you want to quickly get the ranking of the promotion, you can rely on the purchase of weight connections, to get the weight of the search engine. This can be in the relative time to get good rankings, as well as the PR value.

Weight: The meaning of weight is abstract, Google first put forward the PR value of this concept, the meaning is, example: a website weight is 1, he has a outbound connection, the PR value is divided out 0.5, if divide two connection go out, the PR value is each link is 0.33, and so on (the numerical value is fictitious, Actually not so high) a website PR value, is based on the chain (high-quality weight outside the chain accumulation).

PR value is a direct impact on the site rankings, such as a PR value of 1 and PR value is 2 of the site to do the same keywords, the same page, high PR value of the ranking must be on the front.

PR value update cycle of six months to 1 years, the new site is very slow, so, the initial site, Google included will be very fast, but the rankings will be very low or even no rankings.

The operation of the purchase link, rising, just started to buy some weight 1 of the single connection, (and friendship links are not the same, friendship links are interconnected, this is the other side of the single link to our site, we only get the weight, will not lose weight. )

The number increases every day or day.

The advantage of buying links is to increase the speed of the rankings. The disadvantage is that a certain amount of expenses will be incurred. And it needs to be paid in a long time.

VI. website Brush Flow

Web site brush flow is a way to simulate user access, search engine now judge a site is good or bad, is based on user experience, of course, the flow is high, that this site is a certain popularity, so the brush flow will certainly improve the site rankings. Of course the other benefit of brush flow is to increase Alexa rankings. This ranking is not particularly important at home, but many people in foreign countries or according to the Alexa rankings to judge the size of a site. Help to increase the visibility of the site.

The drawback of the Web site brush flow is that it is not good statistics site traffic information, can not determine the number of Web site traffic.

The advantage is that the rate of rise is relatively fast, I have done a matching network, no brush flow is about 27 before, brush the flow of about half a month, ranking up to the home page position, visible brush flow of importance.

The principle of brush flow is to simulate user clicks, simulate user search. I suggest a sardine flow union. The price is very cheap.

Brush flow mode, can not be a start on the brush thousands of, tens of thousands of. We should be more realistic to imitate user clicks, from 10 to 100 a day, to 200, slowly rising way brush flow, so the ranking will slowly stable, but the speed will be relatively slow.

Collect information of website users to popularize

The website may use the registration account the way, collects the user's email and so on the correspondence account number, then uses some polymerization way to carry on the centralized promotion. For example, when doing some activities, you can release messages to the user, for the site drainage, when the user came to the site, with our products, and content to do transformation.

VIII. registration such as Facebook

Register Facebook and other accounts, apply for official certification

You can often interact with users on Facebook as a tool for official and user interaction, both to aggregate users and to increase product visibility.

Often release some product information, and activity information, must interact with fans, so you can better understand the needs of users, improve product quality, improve conversion rate.

Ix. virus-type promotion

This is the current Web site to promote the best one of the fastest way to promote the product as a reward, so that users to promote users, such as users to promote a user, you can get some kind of reward for free, offline development can also get some kind of reward, which can save a lot of costs.

Example: the website increases the promotion connection, for example a certain user, through the recommendation, introduced several user buys, such promotion user can obtain one content unlock and so on.

X. Advertising

The website carries on the advertisement, for instance goes to some portal or the picture website, does the website drainage.

Attached:

SEO description, site domain name. If you re doing the site, repositioning keywords, so that the site belongs to a revision of the process, relative to a new domain name, the ranking is relatively slow, the process is probably, search engine found that the revision-----Delete the version information----Sandbox-----then can have a poor ranking, and then slowly rise.