After weighing the pros and cons to intercept other people's brand words can be obtained

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Interception of traffic I want to do seo a period of time people will know, do not know if we have done it? Is it good or bad? Today to give you an analysis of everyone after listening to judge whether they need to spend the energy to do this thing, that is worth it?

What's the good of it? In the SEO industry intercepted traffic in a classic case, that is the wheat bag intercepted Taobao traffic. The word Taobao one day in Baidu's search amount is five hundred thousand or six hundred thousand times, this kind of exposure is quite good. When the user in the search for Taobao appeared a wheat bag such a site, people will feel strange, might come to click. This makes it easier to remember our site. For our website brand promotion is a considerable benefit. Even if there is no point, people at least see it. That's what the so-called TV commercials are all about. Therefore, the brand promotion or visibility is still a certain role in promoting.

The use of other people's brand exposure to themselves, McDull package This move is quite good, but the price is high, not ordinary people can operate. The general use of Baidu search Taobao people see the wheat bag, although not directly to become the target customers, but at least the brand is propaganda out, want someone else to buy your products, the premise is to others first know you, this is also to intercept other people's brand words can bring benefits. There is the general other people's brand words are relatively easy to do up, as long as some unique words, not some common words. It is very easy to do, generally do not need to spend too much cost. But the popular words like Taobao need energy time and resources. But generally you only need to intercept and your industry-related site Some brand words, this situation is generally not too much energy to spend.

The author thinks: intercepts the person brand word to be more suitable for the brand propaganda, but is not for the flow.

Now talk about the bad, brand words also called addressing words, from this literal understanding is that the user is directed at other people's site, and the purpose of others is very strong. Even if you come to your site, you will leave immediately, if you are to traffic and to intercept the people's brand words, then you are wrong. Because this will lead to a kind of web site jump rate is too high, stay time is too short, loyalty is not high. These data is to search engine judgment quality website data unfavorable, nature also is unfavorable to the website development. Because the flow of this is like the flow of garbage, like an SEO forum, users on your site published a Facebook article on the listing, because your forum weight is high, this article ranked very good, to a lot of traffic, but you will find that this article produces a small amount of PV. resulting in the site's jump rate will be very high, so the overall development of the site is rather unfavorable.

Interception of other people's brand words traffic is difficult to produce a transaction, which is also a disadvantage to us to intercept the flow of a factor. It might be more useful if we took the time, effort, and resources to do some long tail keywords to intercept other people's brand words. Like the wheat bag so intercepted Taobao traffic and can not bring transactions, it is also a great loss. If you do some more valuable keywords may have more transactions, but perhaps people's original intention is not to deal, but for brand-building, this we can not casually say that others do is wrong.

I think: interception of traffic to see is to brand propaganda, or to deal.

Perhaps there are many advantages and disadvantages in the brand word interception, but these two points are the most important. So those who are still thinking how to intercept other people's brand words flow of friends or think well why go again, is to brand publicity, or for traffic, or to deal. Only the interests of these three think clearly, I believe you will be able to intercept the flow of this technique. The article is by the Chinese system card net http://www.ka32.com/zhika/original share, hoped everybody can have the harvest, thanks.